Projectme

You only see what people want you to see. Quite frankly all of us do it…we could of had a major fight with our partner, and run into someone at the grocery story…they ask us how we are doing and we say, “oh I’m doing great thank you.”  Meanwhile the truth is that your entire life feels like it’s crumbling. It’s no different on social media, it’s just easier for people to lie or highlight only the pretty parts of their world.  The basic boss babe who makes it look like all she does is travel in 5 start first class luxury, while her “team” does all the unsexy work, and all she has to do is the fun and glamorous stuff.  Or Sarah the Spiritual Guide who micro doses, injects frog serum, and magically “calls in” all the money into her life effortlessly. Her posts make it all look so simple and mesmerizing, leaving you wanting to know Sarah’s secret ways.   The reason why this one-sided portrayal of growing a business irritates me to no fucking end is because it makes you feel like you’re doing something wrong since

Stop using overwhelm as a permission slip to do nothing.  I know this sounds harsh, but in order to wake you up from subconscious limiting patterns that are getting in the way of you having the life and cash you crave, hard things must be said.  It all seems like too much, you don’t know even where to begin, you feel your brain has 1000 tabs opens on a run down operating system….I’m not trying to say you don’t feel this way, what I’m trying to tell you is this way of looking at things IS NOT WORKING FOR YOU. As someone diagnosed with PTSD, Generalized Anxiety Disorder, and depressive episodes…I am familiar with feeling anxious, stressed, and overwhelmed….but I have trained my self to not feed into it, to lean away from it instead of towards it.  When something you’re trying to figure out feels like it a HUGE steep mountain, of course your first thought will be, “holy crap, how is in the hell am I going to do to that without dying?” Instead of focusing on the entire mountain, I want you to focus on the first q

Stop putting all of your eggs in one basket with your marketing strategy. You wouldn’t invest all of your savings into one stock, so why would you pour all of your time and energy into social media platforms that you have ZERO control over? I know….you have limited time and energy, so the thought of focusing on another lead generator for your business is enough to make you say “SCREW IT ALL!” In running two million dollar businesses, plus my passion for luxuriating, I don’t do anything that doesn’t bring me joy or move my bank account in the right direction. More is not a profitable business plan.  But I need you to make smart and strategic moves, so you aren’t entirely dependent on social media for your sales. Even if you’re currently operating as a solopreneur, you can do these two things….in fact, you need to so you don’t F yourself: Pick one social media channel that you spend the most time on, go ALL IN on mastering that platform, and forget the rest. Toe-dipping on multiple social channels won’t make y

 If you don’t you this, you will never make it to you goal! As someone who was raised in a very controlling and abusive environment, I was taught from an infant to rely on other people to determine my worth, my value, and my capabilities. As I messily navigated my teen and adult life, I would turn my self inside out at my internships and jobs in order to get the accolades, the awards, and the promotions…..when I got them I was on MAJOR HIGH, and when I didn’t I was left with suicidal thoughts. This is one of the many dangers of depending on people, places, awards, achievements, and things outside of ourselves to determine if we are deserving of what we desire, and if we are “good enough” to make it. The problem is when we constantly seek and depend on outside validation; we are putting our happiness, livelihood, and wellbeing in the control of others. I had ZERO CLUE that I was living this way, I didn’t know any better. I was trained by many abusers to operate this way, so they could have total control over m

My guess is you wouldn’t dread creating content if it was making you 50-120K a month would you? In fact, if you knew the key to getting a crap ton of clients excited to buy your high-ticket offers was learning how to create highly profitable content….you would hand over your credit card, sign up, and show up with bells on.  No it isn’t as simple as writing a post a day, and droves of people magically appear in your DMs, but it is an imperative skill if you want to generate consistent clients and cash online.  There is no way around the Content Monster. This always hungry, never satisfied beast is real and not going anywhere. If you want to make BIG money online, you need to learn how to satisfy the Content Monster without burning yourself out in the meantime.  A few key myths that are keeping you on the content struggle bus: More content doesn’t equal more sales. Stop trying to be on all of the platforms hoping something will stick; this is not a profitable content strategy. Pumping out Instagram Reels and T

We are being attacked by thongs, side boobs, and now “vag cleavage.” It breaks my heart when I see women acting thirsty on social media, falling for the good ole’ “sex sells.” Without a doubt, if I showed more skin on Instagram, and had more sultry seductive photos, I would have at least 30% more followers and views…but what at what cost? These types of followers and engagement don’t get you more money; these aren’t the people who are going buy your high-ticket programs or invite you to be on their popular podcasts.  What you get by doing this thirst-trap crap is a boost to your ego, a little algorithm bump, plus a little voice in your head saying, “they are only here for the sexy pics.”  The old Tiffany would have absolutely done this…thank God there wasn’t Instagram when I was at my worst, operating out of zero self-worth. Even if you are in the wellness or fitness space, where you do need to show your body to some extent…you don’t need to sexualize it to create a successful stand out brand.  For most women

You’ve already told yourself this one haven’t you??? None of us do New Year’s resolutions anymore, which was so 2007. Instead we set intentions, which is really the same thing in disguise.  This is the time of year that I refer to as the “November Crazies.” It’s when the overwhelm and reality sets in that you haven’t achieved all that you had hoped to this year, combined with it being holiday-time, and all you really want to do is bury your head into Hallmark Christmas movies, wine, blankets, and unnecessary online shopping.  Many of you will come up with an excuse to justify phoning in the rest of 2021 by saying things like, “I’ll really go after it big in 2022!” or “I’ll use this time to recover from the year, and start fresh in January.”  You will get a sense of temporary relief from doing this, as that is the payoff of procrastination…but the catch is you will low-key feel guilt and shame because you are doing nothing.  I know this merry-go-round of insanity all too well. This is what I said for nine Nove

 It felt like gut punch and humiliation rolled into one! “Your audience size doesn’t meet our requirements, so we will have to politely decline your request to have her on your show.” I’ve received a version of this response at least 8 times since starting my podcast. At first, I was pissed and offended. Like you are telling me that my show and social media audience isn’t worth your time for you to get free publicity for your business on my fantastic show?!!! Then it quickly turned into shame. “Who am I doing being this?” “Oh my God they must think I’m such a loser.” “Here I thought my show is good, but it must be a piece of sh*t.” What’s even wilder is I supported and even promoted some of these people…which felt extra crappy and rejecting. The reality is there is no escaping rejection and disappointment when you are building your dream business. Some people will let you down. Some people will use you. Some people will con you. Some people will say no. However, you will also have people who over-deliver, who

At least 10% of your email list should convert into cash. “But Tiffany I only have 50 people on my email list!” That’s great!!!! So, at least 5 of those people will be buying from you using my proven strategy. It’s amazing how much time, energy, and effort most people put into growing their social media audiences, ONE FLIPPIN’ PERSON AT A TIME, when only 3% of your total social audience will convert to buying from you, versus the 10% conversion rate of your email list.  If you didn’t realize that, now you know. You’re welcome.  Before you start building a story that I make all of this money because I have some GIANT email list, not facts. In fact, I didn’t start building my email list until the end of 2019 (NOT RECOMMENDED). So my list for someone at my level is small, but it’s filled with ideal clients, and most importantly it converts into BIG CASH. The average email open rate for 2020 was 18%. Guaranteed your social media posts aren’t getting an 18% engagement rate! Email converts 40% higher than Facebook

The biggest bitch I’ve ever met…true story. “You have no idea what you’re doing, you’re a total fraud!” “Who do you think you are that people will pay you that much?!” “If you really cared about people, you would help them for free!” Seriously if someone said this to you or your best friend while walking down the street, what you would say back? Listen, I’ve met my share of haters, but there is no bigger bitch than the nasty bully inside my own brain. Anytime I’m manifesting a new level of wealth and freedom, this bitch gets EXTRA LOUD. Years ago, I used to allow her to beat me down, and then I transitioned into fighting her back, which was exhausting. Now, I do something entirely different. She’s not going anywhere, so I let her say her crap…then acknowledge her feelings, “I understand that you are scared.” Next, I gently and lovingly let her know that we are going to experiment with doing something new and unfamiliar….if it doesn’t work out we can adjust. You know what happens when we argue back with someon

 Explosive diarrhea, 7 meltdowns, and a GIANT weeklong hangover… Talking about your BIG dreams is essential, but it’s also the fun and easy part. Taking BIG action that’s required to achieve your BIG dreams is where the BIG payoff occurs, but there’s a BIG ‘ole catch.  If you want what you say you desire so badly, then you will be willing to take the terrifying and wildly risky actions that are required…. otherwise you’re all talk sis.  My biggest motivator to diving in on hosting my first in person event under this brand was YOU!! I can’t sit here with any integrity and preach how you’ve gotta show up for yourself, take the risks, and stop toe-dippin’ on your dreams, if I’m not willing to show up and do the thing that scared me the most.  It didn’t matter how many of you told me how badly you wanted me to host a live event over the last four years…my ego convinced me that being a speaker and guest expert at other people’s live events was enough. LIES LIES LIES!!! This of course felt safer to me as there was

This thought process is why you aren’t making the big bucks… You most likely wont like what I’m about to share, and your ego will try to argue with me, but I’m here to tell you the truth, not to enable you. In my first five years of business, I felt like I was doing ALL THE THINGS, yet getting little in return for working my butt off. Everyone else seemed to have success more easily and quickly than me; I would beg the Universe to show me what I was doing wrong. At a certain point I started to think that maybe I wasn’t meant to be an entrepreneur, and that I wasn’t smart enough. After I would wipe away the tears and drink a few glasses of wine, my stubborn ass would say, “well I just need to work harder, and do more.” My truth felt like I was really doing everything in my power, but feelings are not facts. The things I was “missing” were in the actions I was resisting. I was playing cheap with my dreams, yet expecting and wanting abundant results.  (the Universe doesn’t vibe this by the way) Every week, I wen

In 18 months, I only landed two paying clients. Here I was an internationally award-winning sales and marketing expert, and I couldn’t get any new clients for my first business. Every week I would be on my shower floor crying, begging the Universe for answers, and in total fear that I would have to go back to my corporate career.  It wasn’t for a lack of effort, I pitched at least 50 companies, flew all over the US, sent emails, asked for referrals, worked LinkedIn, and NOTHING seemed to be working.  My inner bully was like, “see I knew you couldn’t do this entrepreneur thing….you can sell stuff for big corporations but not for yourself.” My pride (ego) wouldn’t allow me to open up and share this with anyone, I was filled with so much shame, and I didn’t want anyone to know.  One day after sleeping for 12 straight hours from pure exhaustion, I got a clear AF divine download…”Stop trying so hard Tiffany, it’s not a good look on you.” I spent the next full week in a state of full surrender, and was determined t

Here’s the truth and psychology behind your procrastinating… > You have to get X done and it’s “super important > You promise yourself it will be at the top of your to-do list tomorrow. > Tomorrow comes and you are so overwhelmed about doing this thing that you start convincing yourself that you will “do it after______” before you know it, it’s the end of the day, and you have zero energy for it.  > Then the guilt sets in that you didn’t follow through, and it gets met with the anxiety that it has to get done, so you EXTRA promise yourself that “no excuses, I will get it done tomorrow!” > Once you finally do the damn thing in your last-minute crazy panic, you realize it didn’t take you as long as you thought or as much energy, and you could have done it sooner.  Sound familiar???? Procrastination is a self-soothing behavior. Most procrastinators I’ve coached are over-thinkers and tend to have a good deal of anxiety and/or depression…in an innocent effort to give yourself some pressure relief, your let yoursel

You are mind-fu*king yourself out of making major cash.  The tricky thing here is 90% of what is blocking you from having the success, money, freedom, and options you desire are happening sub-consciously. When you sit there with your head in your palms saying, “what in the hell am I doing wrong? What am I missing here?” You will never get a clear answer.  Our minds are so complex, weaved with childhood trauma, limiting beliefs, generational stories, influence from decades of societal programming, and even government conditioning….For you to unfu*k your own mind all by yourself IS IMPOSSIBLE.  Let yourself off the hook sis, you aren’t meant to unscramble this complex brain of yours on your own, as it’s designed to protect you and keep you comfortable.  For those of you who are like me and grew up in a toxic household or maybe you had a volatile marriage…being uncomfortable is actually what feels familiar and comfortable to you.  Walking on eggshells in a relationship is such a familiar feeling to me that I can

You end up attracting more of what you are settling for. Let that sink in for a moment. Key way to know you are settling for less than you deserve is to take an inventory of your thoughts, words, and actions around the people, things, and experiences you claim you would love to have. You want to have genuine, supportive, loving people in your life who prioritize working on themselves, etc… yet you haven’t been willing to let go of the energy vampires in your life. You want to be making at least 15K/month consistently so you can quit your uninspiring job, yet you are resistant to hiring someone to show you exactly how to do the damn thing.  You want to create passive income steams like I have, where you can work from anywhere in world, travel when you want, and have powerful generational wealth without burning out, yet you haven’t been willing to make next level BIG SCARY investments into your business. This is sending mix signals to God and the Universe. “Well she says she really wants it, but her actions don

You’re focused on the gravy and not the turkey.  This is one of the most costly mistakes I see from business owners, network marketers, and service-based professionals on repeat. What I’m about to share with you isn’t to make you feel stupid or ashamed, quite frankly you are being marketed to all day long on the interwebs selling you the quick, fast, and easy gravy…it appeals to our fantasy brain of having what we desire right now with as little work as possible.  You can have gallons of the best gravy in the world, but if you have nothing to put it on, WTF are you going to do with it? So here’s how this analogy plays out with your business and bank account: You buy courses and programs to teach you how to get 10K followers in 30 days using some special formula.  You spend hours “researching” and creating Reels and TikToks, because that is what these online influencers keep telling you to do to make big money. You change your prices, you create more offers, you even buy Facebook ads, and nothing feels like i

It felt like a gut punch when she said this to me… “I don’t know anyone who makes any real money from podcasting.” For context, this is someone who is friends with the celebrities in my neighborhood, and successful online coaches who have podcasts. So my brain started going, “Well if they couldn’t make money off it, who in the hell do I think I am that I can?!” As someone who survived 10 years of extreme sexual abuse and being pimped out, made it through a serious health crisis, and went from having no self-worth at all to waking up every day in grounded confidence….I not only beat the odds, I crush that shiz. Thankfully all of that hardship gave me the tenacity and strength to not let other people’s disbelief derail me.  No matter what, you are going to have self-doubt, self-judgment, and insecurities come up when going after your dreams…it’s part of the package. What will make you successful is doing that damn things regardless. Now my podcast generates between 10-15K A WEEK, and was making 6k a month six m

You’re sub-consciously abandoning yourself with money. I bet no one has told you that before. I’m not sharing this with you so you can shame yourself about it, quite frankly, it is something most all of us do in some fashion.  You may do it by undercharging for your expertise, time, and energy.  You may do it by over-giving to the point of feeling unappreciated and exhausted. You may do it by having crazy high prices, and are pushing people away. You may do it by barely sharing your offers, and keeping a low profile.  You may be doing it by constantly wanting more and not honoring what you currently have. If you find yourself thinking, “Who am I to be charging this much money?” (or some form of this question) What you are really saying is that you don’t believe that you are worth it. I see so many of you showing up loud and proud for your free offers and content, but when it comes to sharing how people can pay you for your help, the energy runs at an extra low current. This is extra common with my clients who

This is what is really blocking you from bringing in next level money. No it isn’t your audience size, your awkwardness, or that you are in a highly saturated industry. If you take away anything from this post, I want you to remember this: You can’t out-strategize or outwork your deep money and worth wounds. I know because I spent five years in building my first business staying stuck at between the 150-250K mark. Now, some of you are thinking right now, “oh that must be nice, I wish I was even making that much.” (Yes, I know your brain very well.) It’s all relative…if you saw what I was doing to even maintain that income, you would need a long nap and a 2-month vacation. I was the definition of hustling, grinding, over-delivering, pushing, and I felt so resentful and even jealous of other entrepreneurs who made it look so easy…..I couldn’t figure out why it was so damn hard for me. Inside my head I would repeat, “What am I missing here?” “What am I doing wrong?” Begging for a sign from the Universe…and still