Projectme

There’s nothing that turns me off more than when someone does this… When anyone tells me they’re going to do something or stop doing something, making major promises, and then NOTHING ever happens, as though it was never discussed in the first place.  I call this “Promise Ghosting,” many psychologists would call it gaslighting.  Even if someone made a promise and chose not to follow through (as it is a choice), but at least owned it by acknowledging it and then following through…I can work with that all day long.  But repeat promises, apologies and zero follow through…that is a fast track to pushing me out of your life. Broken promises = LYING.  Of course we need to make exceptions and allowances are we are all human, but if you are dealing with someone where this is a standard operating behavior, you must save yourself and set new boundaries or walk away.  Here’s the giant mind F that happened to me this weekend.  Usually when something really pisses us off, it’s because there’s something deeper we need to t

True story… so embarrassing. It’s incredible how our beliefs directly impact our lives, even when those beliefs aren’t even true! One of my core limiting beliefs that I picked up from observing my mom running her company daily for decades, is in order to be successful you have to sacrifice pleasure, quality down time, and your sanity. Because of this deeply ingrained belief, I made everything 100 times harder on my self when starting my business. I really thought the harder I worked the more money I would make. My first business started as a side-hustle as I wasn’t going to leave my corporate job until I was making enough money with my business to safely quit. After six months, I went all in on my self…I was tired of making money for other people, and wearing navy pant suits. Given I was leaving a high level, 6-figure, corporate sales management position with incredible benefits, everyone thought I was crazy to give up a job they dreamed of having. Here I was, a highly trained, award-winning sales expert…and

This is going to piss the “Instagram Gurus” off, but most of them are full of hype. If I see one more dang Instagram Reel telling people to post one reel a day, two feed posts, 12 stories, plus go live every day, in order to grow your following and business….I’m going to lose my mind! Posting just to post is not a profitable strategy to scale your business using any social media platform. The magic formula I use and teach to hundreds of thousands of people, which I’ve tested on repeat for the last four years is this: Post content that connects emotionally to your specific ideal client. Strategically design your content to build trust quickly,and empower them to buy. Promote your offers using face-to-camera video consistently (in a non sleazy or manipulative way). HAVE MASSIVE FUN WITH IT!!! Posting more DOES NOT EQUAL more clients or sales. This will end up hurting your business, because you’ll get burned out by the Content Monster, lose your creativity and fun…..and that miserable energy repels people.  I

Hard truths you need to hear if your goal is to have a 6, 7, or 8 figure business.  Please know, everything I say to you is because I actually give a crap and I want you to succeed, whether you’re paying me or not.  Most coaches, teachers, friends, family, and mentors won’t tell you the HARSH TRUTH because they don’t want you to get upset with them, they don’t want to burst your bubble, or they simply don’t care enough to have these uncomfortable conversations.  But I’m willing to risk you hating me, for you to hear what no one has told you. 1. Despite what thousands of people try to portray on social media, scaling and sustaining a profitable business is mentally hard AF, and will test your self-belief and patience on a level of discomfort that is at times unbearable.  There is no avoiding this, if you actually care about what you are creating.  2. Just because you have finally decided to GO FOR IT and do the scary things….investing in your business… starting the podcast….launching your offer…showing up cons

Your desire for wanting more isn’t greed or selfishness; it’s a desire to live your most fulfilling life.  Which by the way is your birthright. You don’t need to be MORE of anything to be worthy of having the best and getting it.  This is wisdom that took me MAAAANY years to finally understand then MAAAAANY more to believe and embody. One of my Divinely Driven missions is to help you honor, own, and live your Most Exceptional life! (That’s what the ME stands for in ProjectME by the way.) Do you find yourself dreaming up something BIG, but you get caught in a cycle of self-doubt and then end up taking little to no action?That was me. I would worry about making everyone else in my life happy before myself, as that’s what I thought a great friend, partner, coach, employee, and daughter would do.  I wanted more, and thought the problem was that I didn’t know what steps to take or how to make it happen. That’s crap, but I believed my feelings as facts (very dangerous). Once we believe something is possible for us,

Nothing messes up my mojo more than when I do this… When we want something to work so badly we can taste it, and yet nothing feels likes it’s working in our favor, week after week after week, our energy spirals into Stucktown, USA.  I spent a solid 18 months in this town, and the longer I stayed the further away my dreams felt.  Then I would scroll or meet someone who had a similar business to me, who was “crushing it,” and I would be so jealous and judgey of them…also not a pretty energy to live in. Certainly not one that attracts abundance.  You may be in Stucktown right now, and want to desperately get out but don’t even know where to start. Here’s what I did to move from a stuck mindset into a successful one: 1. Start using all of that energy and mental bandwidth you’re exerting on stressing over “NOTHING IS WORKING,” to identifying the holes in your business model, and getting help with filling those holes. 2. Have a come to Jesus talk with yourself, or a conversation with the Universe, or your Spirit Gu

Is TikTok truly a good fit for you and your business?  Ever since the platform launched, I’ve asked my self this question at least 100 times.  Last thing I have the time and energy for is to spend more time creating content, unless I know for sure it’s going to pay off BIG TIME (and I love creating content, but this isn’t a hobby over here).  You know I’ll always give it to you straight and tell you what the catch is….cuz there’s always a catch to everything.  Truly this advice applies to any platform you are considering using for lead generation & brand visibility: You need to commit to going ALL IN on it, which includes posting consistently (for that platform), plus time & energy to study and learn the platform algorithm.  Create a clear plan to profit from your efforts…going into it without a stranger to client conversion plan would make this a “JOBBY” (a time-sucking expensive hobby).  If you aren’t getting consistent sales from the current social platforms you are on….you need to fix that proble

You really don’t need to learn more, you need to do more with what you’ve learned.  But your brain will try to convince you otherwise…because it is safer to be the student than is it to be an executor. If you want to make that lifestyle changing cash before the seasons change again…then we’ve gotta get you DOing babe.  You will NEVER know enough or be skilled enough to remove the fear, vulnerability, and anxiety of doing the damn thing. How did I end up with a MAJOR top rated worldwide podcast? By DOing! How did I grow ProjectME with Tiffany Carter from Negative 25k (all business start in investment debt) to a million dollars a year in revenue in under 4 years, working 4 days a week ? By DOing! How did Beyoncé become one of the worlds top performing artists? Not by studying, dreaming, and taking lessons. By DOing!  “But Tiff I don’t know even where to start there are so many things to do!” I get it…this online business stuff can feel insane with all the things…so I’m simplifying it for you. You only need to f

 “You’re crazy if you think this will work, this was a huge mistake.” As I was sitting in the Southern California sun this past Sunday, enjoying an overpriced kale-avocado wrap at a cute cafe, my brain should have been blissfully happy…instead it was LOUD and NASTY. This inner bully of mine gets so intense when I’m going after new and bigger things, I start thinking I’m schizophrenic. The voice is my head is so loud and clear…then my higher self starts talking back to it (as I’ve trained it to do) then a shouting match starts in my brain.  It’s exhausting and often paralyzing. What saves me is I know this is all happening simply because I’m scared. I then detach from that nasty bully, and see her as a terrified girl lashing out. I softly and lovingly ask her, “What would help you feel more secure and supported right now?”  (Sometimes I do this as a writing exercise, and sometimes I have this full conversation out loud.) Her answer on Sunday was, “I don’t know, but I don’t want to feel this way.” So I spoke to

You’re being a control freak and may not even realize it. When my longtime Manifestation Guide said to this to me, I was SHOOK….“You don’t think you’re God do you?” Me: “ummmmm no of course not.” Tony: “Your behavior says otherwise.” (all said is a calm beautiful Lebanese accent)  This conversation occurred after I came to him in a dramatic crisis probably for the 13th time that nothing was working in my business, and I’ll have to go back to Corporate Life if clients don’t come in soon.  You see, I was placing demands on the Universe. Instead of praying I was telling God what I needed to have happen and when. Then when it didn’t happen in my way or in my exact time frame, I would get pissed. “WHAT MORE DO I HAVE TO DO HERE GOD?! THROW ME A BONE!!” It’s normal to slip into controlling behavior when we are scared. We want the discomfort to stop and to stop NOW. The issue is when we’re in that demanding, controlling energy; we are crazy and not thinking clearly.  This energy comes across as desperate, needy, and

Looking for the fast and easy way will leave you frustrated and broke.  When I started my first business 14 years ago, of course my ego wanted the get the clients fast, the money fast, the success fast…all this did was cause me a crap ton of anxiety, pressure, and frustration…which ultimately delayed my success by YEARS!!! When we don’t keep our egos in check and allow them to be in the drivers seat, we end up making desperate decisions, then become completely unhinged and unfocused. This insanity overwhelm loop is the ultimate abundance blocker.  I had no idea I was even doing it, until I got to a point of wanting to quit and hiring my first business coach, who asked me, “Why are you in such a hurry, is someone chasing you?” It stopped me in my tracks…..why was I in such a hurry to grow my business? Yes I needed cash….but my daily operating level was as though someone was chasing me with a knife telling me that I was going to lose my house tomorrow. If you try to grow your business from this frenzied state i

Starting fresh is impossible if your old behaviors don’t change. There are so many platitudes this time of year that give me a rash. I used to buy into them, until I finally realized they are denial doctored up in catchy phrases. “New Year New You” “This will be MY YEAR to ______” “New beginnings require a fresh start.” We are never starting over or starting fresh. We are simply moving forward in a divinely planned progression of lessons. Once those lessons are mastered, new people, places, and experiences will come into our lives to work on our next set of lessons. Some will be terribly painful, some will be glorious, and all of them will test our patience and humility. You don’t have to wait for a new year, a new month, a new day, or a new minute to decide to go for it. YOU have the power at any moment to decide what you really want, go after it, and give a GIANT ZFG (Zero Fu*ks Given) to all of the noise out there! If you are already feeling the pressure and overwhelm building for all of the goals you want

It sounds crazy but this is a true story… In order to have the kind of wealth and lifestyle that I enjoy today, I had to lose 2.5 million dollars.  I got scammed out of most of my life savings when I was 30.  I had an employee steal from me for a full year before I realized it, and never could recover a penny. I hired a couple of bogus con high-ticket coaches who were a waste. I wasted countless hours and years of my time that I can never get back, by being stubborn, cheap, and fearful >>> trying to figure things out on my own, and doing the “things” just because I could.  I said “yes” to dozens of people, when I should have said “no,” spread my self so thin that I spent a two years recovering from a health crisis.  Money is one of our most powerful teachers, if we are open to it.  Here’s what my 2.5 million (and probably more) in loses taught me: > Money is a limitless resource; we can always make more, no matter how much we have lost.  > Time on the other hand is something we can never replenish. Time is ou

To have great success you must let go of the old you. This is one of a few things I wish someone taught me earlier in life. The person who got you to this point in your life today, can not and will not be the same person to take you to the next level in your story.  If you stay clinging onto to your old stuff with little to no willingness to let everything you know go…the climb to the top is going to be damn rough…in fact, pretty damn impossible. The Tiffany who went from 17K a year to 100K a year is a very different Tiffany then the one who went from 100K/year to 350K/year. The Tiffany who went from there to multi-millionaire is almost unrecognizable, in a beautiful way (well not everyone likes her but ZFG). You hear me say often that “like attracts like,” what you believe you are you attract more of into your life. If you want more or something different, you need to become an energetic match for that life, for that freedom, for the cash, for that passion, for that peace… Here’s an example: Let’s say you ha

My Annual New Year’s Eve Manifestation Ritual: People have intense feelings around New Year’s. Some people are obsessed with this celebration of time, and others find it to be filled with pressure and even triggering.  I chose to look at it as an excuse to realign my energy for the abundance I want to be attracting into my life today.  No need to look at it like you are setting your 2022 goals, or your intentions…look at it as a fun way to get into the “Abundance Zone” just for today, for this minute, for this hour even….every second you spend in this highly magnetizing attraction energy the better.  Select the area of your life that you want to have the most substantial growth in right now…..the first thing that pops into your mind.  I want you to pick an area where you can visually display your desires freely…. You can create a private spot in a desk drawer (if that makes you feel more free), use a shoebox, or have it out and proud in your bedroom, kitchen or office.  Starting today and over the course of t

The greatest act of neglect is to settle for less. Many of us where taught in childhood to “suck it up,” and to “just be happy you have a roof over your head.” This creates a sense of shame for wanting anything more than the bare basics, because after all there are starving children in Africa (who heard that one growing up?). My childhood on the outside looked pretty damn privileged, and in many ways it was. I had the private piano lessons, dances classes, a nanny, and got a brand new car when I was 16… BUT there was a catch. As long as the things I wanted were what my mom approved of and made us look good, I could do them…anything else was OFF THE TABLE. Like don’t you dare even ask, off the table. This taught me to stuff my deep desires, banish them from my mind, as they would never be allowed to even be attempted. So as an adult, I made sure to follow the society-approved program of climbing the corporate ladder, playing the office politics, and never going outside of the damn box. If you know me or have b

If writers block is preventing you from posting…keep reading. You are never at a loss for words when you speak to your bestie are you? If fact, you could probably talk to her or him non-stop for hours.  I want you to start seeing your ideal client as a best friend of yours, but in order to truly embody that feeling, you have to build a deep relationship with them first.  The reason why I am NEVER at a loss for what to share, say, write, or create for you guys is because I make it my priority and privilege on the daily to get to know you as well as I know by BFF.  When you know what makes a person launch, cry, roll their eyes, scared, frustrated, angry, happy, calm, check out, etc…. you will always know how they will react to certain situations, world events, stories, movies, products, programs, and therefor always be able to connect with them at a deep level. DEEP CONNECTION = DEEP COMMUNICATION If you are constantly finding yourself stumped over what content to post, ask yourself these simple questions that

Right after I became a Millionaire, I lost almost EVERYTHING I had saved in 3 months. I had a goal that I wanted to have a million dollars in the bank by the time I was 30 years old. Now, I didn’t quite know how I was going to achieve it, given I was working my corporate career at the time…but I was determined to make it happen. When the “Old Tiffany” (as I refer to her), said that, it meant I would work my self to the bone if that’s what it took to achieve a goal. Based on what I was taught in childhood, I 100% believed the only way to make big money was to sacrifice almost everything and outwork everyone around me, so I did! And it worked. Before hitting 30 years old, I saw a solid 7-fiugres in my combined bank and investment accounts (almost to the dollar….$1,000,004.27 to be exact).  To this day, I remember exactly where I was when I realized I had done it….standing at my kitchen bar top in my luxury Los Angeles Townhome all by my self. There was a moment of pride, of feeling empowered, and it quickly shi

Doing things without any intention is like taking a road drip with zero destinations.  It’s so funny how we show up differently for other people’s goals than our own. If your kid or a friend’s kid said they really wanted to make the basketball team, guaranteed you would kick into ‘plan of action’ mode and map out the next necessary steps to make that a reality for them. If you didn’t know boo about sports, you would ask people, go to Google town, post about it on social, talk to the basketball coach at school, anything and everything necessary to help make this kid’s dream a reality, right?? But when it comes to your dreams and goals, the story shifts, the determination quickly disappears, and the actions are half-ass at best.  WHY?? It boils down to belief. YOU BELIEVE WITH 100% CERTAINTY that this kid has a shot of making the basketball team, whether he is (or she is) super coordinated or a complete klutz.  Even if you kinda know the chances are slim, you BELIEVE WITH 100% CERTAINTY that this kid deserves a

Posting and feeling like no one is watching or reading, gets old real quick. Then inevitability you end up in a scroll hole, seeing dozens of other people in your same niche going viral on repeat, leaving you second-guessing yourself and feeling more defeated than ever. I’ve been in that spot too, but there is nothing productive that comes out of focusing on what we don’t have, and what everyone else seems to have.  When my views or engagement is down (which it was crazy low two weeks ago), I always go my to my foundational marketing strategy that I’ve used with hundreds of clients from multi-billion dollar mega brand to solopreneurs >>> it all starts with one question: WHAT CAN WE DO TO STAND OUT, BE DIFFERENT, AND DISRUPT THE INDUSTRY? Typically when a business is flat, whether that be in sales, content, sign ups, or email open rates, it’s because they haven’t shaken anything up in awhile. It’s been the same stuff, saying the same thing, in the same way, for quite some time.  If you want people to notice yo