Projectme

What it Really Takes to Create a Stand Out Brand, versus the BS Some Coaches Want You to Believe, with Guest, Cathy Savage, Digital Fitness Pioneer and Foundational Branding Strategist - EP361

Informações:

Sinopse

We are being attacked by thongs, side boobs, and now “vag cleavage.” It breaks my heart when I see women acting thirsty on social media, falling for the good ole’ “sex sells.” Without a doubt, if I showed more skin on Instagram, and had more sultry seductive photos, I would have at least 30% more followers and views…but what at what cost? These types of followers and engagement don’t get you more money; these aren’t the people who are going buy your high-ticket programs or invite you to be on their popular podcasts.  What you get by doing this thirst-trap crap is a boost to your ego, a little algorithm bump, plus a little voice in your head saying, “they are only here for the sexy pics.”  The old Tiffany would have absolutely done this…thank God there wasn’t Instagram when I was at my worst, operating out of zero self-worth. Even if you are in the wellness or fitness space, where you do need to show your body to some extent…you don’t need to sexualize it to create a successful stand out brand.  For most women