Inbound Back Office

In June, we spoke with Anne Claessen about why podcasting is the perfect content marketing strategy for your agency. Today, she is back to talk about How to Monetize your podcast. This is part 2 of a 2-part series with Anne about podcasting for agencies.Anne talks about:• What Questions You Need To Answer Before Monetizing Your Podcast• Different Ways To Monetize• How Often To Use Ads In Your Podcast• When To Start Monetizing Your Podcast

In business, you need to know how much ROI you are getting from the money you spend especially when it comes to the cost of customer acquisition.The goals dictate if the spend was worth it or not. If you want 5 new clients that will stick with you for 5 years, that may cost you more upfront than if you want 100 emails from anywhere just to show lead growth.In today's episode JJ Reynolds, from MediAuthentic, breaks down how to set the right goals to help grow your business long term vs short term gains and how to determine which is right for your company. He highlights the importance of knowing how much it costs you to get a new customer and why lifetime value matters.JJ explains:• Why you have to know where you've been and where you are going• Different ways to define a customer• The difference between types of customer you want and need• Defining success between volume and quality• How to discover the cost of a customer and the if it is worth it or not

Everyone has something they can bring to the table. Senior generations are great at strategy, cold calling, and building relationships in person.Younger generations are technologically advanced and have technical skills.The sweet spot is to bridge the gap, capitalize on each other's strengths and not just assume that older employees don't want to work or can't keep up. In today's podcast, Dawn Williams from The Research Departments shares how seniors can thrive working in your marketing agency.We talk about:• How empathy goes a long way• Expertise older generations have that younger ones may not and how they can help each other• Why hiring seniors and keeping mature employees will help your agency and them individually• Resources to help teach skills to seniors

Podcasting is all the rage now, especially since the start of the pandemic. In fact, did you know that the number of podcasts went from 2 million to almost 3 million just since the start of the pandemic? That is a huge jump in just 2 years!In today's podcast episode, we speak with Anne Claessen, founder of The Podcast Babes, about why podcasting is the perfect content marketing strategy for your agency. This is part 1 of a 2-part series with Anne about podcasting for agencies.Anne talks about:• What you need to get started• Podcast styles and schedules• How to use a podcast to create more content without doing more work• Metrics vs Goals and what you should be measuring

Have you ever had a client or employee completely shut down or get really angry with you about a situation and you had no idea why?It happens more often that it should but often times it is a miscommunication of goals and expectations. Then our personalities and past experiences come into play and cast a lens on the situation and how we all respond. Our motivators then take over as we try to navigate that conflict.Wouldn't it be helpful if we knew what motivated people? What if we knew how to get the best out of our team and set them up for success? What if we could figure out how to deescalate a situation by understanding how the other person saw things?In today's podcast episode, we speak with Andy Lamb, founder of BatLamb Co, about the Enneagram and how to use it for conflict resolution as well as setting up our employees for success. Andy works at a university a Andy talks about:• What the enneagram is• How to use the enneagram to improve company culture• Why knowing people's motivators is important for g

Our current hiring market has left many feeling hopeless that they can find good candidates to hire. However, it is actually the perfect time to find ideal candidates for your job openings.In this episode, we speak with Brandyn Miller, Founder of Clear Message about How to Attract and Hire Great Candidates for your agency in any market, even this one.Brandyn talks about:• Flipping the narrative about the hiring market• How to write the perfect job description to attract ideal candidates• What to include in job descriptions• How to differentiate your company from competitors

Do you constantly feel overwhelmed with how much you have to do? Are things falling through the cracks on a daily basis? Brain fog hits all of us when we get in over our heads and feel like we can't keep up with the demands of our agency and clients.In this episode, we speak with Jordan Ryskamp, Founder of Clarity Messaging and a StoryBrand Certified Guide, about Finding Clarity and Staying on Track as agency owners.Jordan talks about:• The full focus planner and how it helps him stay on track• The importance of delegation• How to help your clients find clarity• Knowing when to say no

Have you tried analyzing analytics for your clients and feel like you are overcomplicating it? Mastering analytics comes down to two things: Listening and Responding.In this episode, we speak with Chris Mercer, Co-Founder of MeasurementMarketing.io about Demystifying Online Marketing and Analytics. Chris dives into not just what analytics you need to be measuring but how to approach analytics and what tools to use to get started and scale.Chris talks about:• The big misstep most marketers make• How to listen to your customers online• A framework for using analytics effectively• Mindset shifts for how to look at analytics

Have you tried using video as a part of your marketing strategy for your clients? Or have you avoided it because of cost or inexperience?In this episode we speak with Zachary Slingsby from Human Factor Media about reimagining branded content within the context of video. Zach sheds light on the strategy behind and value of creating high quality video series that are compelling to the target audience.Zach talks about:• Making videos people actually want to watch• The use of video in a marketing strategy• Data vs Appealing to the Human• Process for creating a branded video series

In this episode, we speak with Brian Becker and Will Evans from Flowcandy about The Constantly Evolving Strategies and Tools That Drive eCommerce Marketing specifically around retention marketing. Not only that but we hit on the importance of the customer journey and key insights on how to create a good customer experience for your clients and ecommerce customers.Brian is one of the CoFounders of FlowCandy and serves as their Creative Director. He has an extensive background in design, user experience, eCommerce, and building businesses.Will is the other CoFounder of FlowCandy and serves as their Strategy Director. He has an extensive background in email marketing, CRO, eCommerce, and building an agency.Brian and Will talk about:• Retention Marketing Strategies for E-commerce• Their philosophy on gaining new business as agency owners• The Customer Experience and why it matters

Have you ever wanted to work with influencers for your clients? Are you unsure of how to find the right ones that will bring your clients success?In this episode, we speak with Melissa Chiou, a content marketer, and influencer specialist, on how to find and work with influencers.Melissa talks about:• The benefits of working with influencers• How agency owners can add this to their offerings for their clients• Some tools to find and help manage the influencers

In this episode, we speak with Rebekah Rius from Sidecar Marketing Solutions and we chat about New Privacy Laws and how to help your clients navigate the constant changes.Rebekah talks about:• How google analytics are no longer compliant with the GDPR • Tools you and your clients can use to stay compliant• Alternatives to Google Analytics• US vs International Laws

In this episode, we speak with Celia Coughlin - Surridge from Celia Rose Creative, about why your website's content may actually be hurting your SEOCelia talks about:• How talking about too many topics can hurt your SEO• How to know if your content is performing how it should for SEO• Three things someone should check or implement today to know if their content is performing like it should• Free and cheap tools you can use to get started

Do you ever feel like you're giving too much information away for free?In this episode, we speak with Wes Gay from Wayfinder, a StoryBrand Certified Marketing Agency, about how generosity is actually a business advantage.Wes talks about:• What generosity looks like as an agency• Why you shouldn't fear it• How to use it for driving growth• Adopting the posture throughout the agency

Have you been considering keeping a remote workforce post pandemic?In this episode, Nikki Jasper explores common challenges, advantages, and disadvantages of managing a remote workforce.• How do I know they’re really working? • How can I build and maintain a thriving company culture? • Can virtual meetings REALLY take the place of face-to-face meetings?• But really-- HOW DO I KNOW THEY’RE WORKING? Don't miss these secrets to success in this value-packed episode!

Does your agency use a recurring revenue model?Have you ever considered using a business ladder to add to your recurring revenue? Jesse Gernigin of Authority Consulting thinks it's a great way to increase your revenue.In this episode, Jesse will talk about:• What a business ladder is• How to use each step of the business ladder to amplify the impact of the previous step• Specific examples of how you can implement a business ladder in your agency todayDon't miss this value-packed episode!

Are your clients marketing in their true voice? Do you even know what their true voice is? If not, it's OK! Paige Worthy of Paige Worthy LLC is here to help you out!Paige tells us WHY this is insanely important PLUS gives us actionable tips for working with clients on their voice and tone. She even shares a few success stories!Don't miss out as Paige shares her exact process for bringing out client's true voices to greatly improve their marketing and increase their profits.

If you're running a solo agency and you don't know how to get out of the grind of wearing ALL the hats, listen up!Mandi Ellefson of Hands Off CEO wants you to know there is a better way that will not only free you from an unsustainable way of working but will also allow you to grow to $100k per month!In this episode you'll learn:• The downside of doing everything yourself• How a change in mindset can be the catalyst for changing everything• How to build the right offer• And so much more

Have you been using the same marketing tactics for your clients for years? Do you know if they are actually working? (Hint: Probably not!)So what's an agency to do when the ol' standbys aren't working anymore?Luckily, Matt Banker of Banker Creative is here to help! Matt tells us why the classic digital marketing tactics might not be working as well as you think AND what to do instead.

When you think about your clients' experience with your agency, do you consider the onboarding process?Many agencies overlook the onboarding process as an important time for creating an amazing client experience. Whether it's automating it too much or not adding those personal touches, client can end up with buyer's remorse if you're not careful.In this episode, Omi Diaz-Cooper of Diaz & Cooper Advertising tells us why it's so important to include the onboarding process in your client experience strategies and the pitfalls if you don't.