Inbound Back Office

E230: Generosity As A Business Advantage (Wes Gay - Wayfinder)

Informações:

Sinopse

Do you ever feel like you're giving too much information away for free?In this episode, we speak with Wes Gay from Wayfinder, a StoryBrand Certified Marketing Agency, about how generosity is actually a business advantage.Wes talks about:• What generosity looks like as an agency• Why you shouldn't fear it• How to use it for driving growth• Adopting the posture throughout the agency