Inbound Back Office

Persuasion can have a huge impact on your sales.But how do you use persuasion without being sleazy or manipulative? Well, David Aaronson of Digital Inbound has the answer.As the owner of Digital Inbound, David is a Cialdini Institute Certified Coach, trainer, and practitioner, specializing in the field of marketing. Our focus is leveraging the Universal 7 Principles of Persuasion (PoP) to help get more prospects to say yes.In this episode, you'll learn:How the human brain works when it comes to making decisions7 principles to persuasion that you can use in marketing, sales, and everyday lifeHow to change your sales approach to be more persuasiveYou can find David at Digital Inbound and on LinkedIn.https://www.digitalinbound.com/influenceIf you liked this episode, please leave us a review on Apple Podcasts!

If you have an eCommerce business, are you marketing effectively?eCommerce marketing is a different animal than B2B marketing.So how do you know if you're doing it right?That's where Tifany Mazza, Founder of Tykio comes in. With more than a decade of experience, Tifany has successfully crafted multiple cross-channel media strategies that have resulted in notable measurable results.In this episode, you'll learn:What makes marketing for eCommerce businesses differentHow to ensure your eCommerce is optimized for conversionsHow to use paid ads for your eCommerce businessBest practices for email marketing for eCommerce businessesYou can find Tifany at Tykio & Not to Die For and on LinkedInIf you liked this episode, please leave us a review on Apple Podcasts!

Are you a "profit first" agency?Well, maybe you shouldn't be...What if there was a better way to maximize your profits while putting other metrics first?On this episode, we have Garrett Mehrguth, Founder and Chief Executive Officer of Directive Consulting, a leading performance marketing agency. Garrett has a different take on structuring your P&L for every phase of your business.On this episode, you'll learn:The first step to maximizing your profitsHow to structure your P&L depending on your phase of businessThe top performance benchmarks to trackYou can find Garrett at Directive Consulting and on socials:LinkedInhttps://garrettmehrguth.com/If you liked this episode, please leave us a review on Apple Podcasts!

Have you been thinking about starting a podcast?Do you have a podcast and wonder how you can generate leads from it?Well wonder no more!On this episode of the IBO podcast, we have Ryan R. Sullivan, Founder of Podcast Principles. Most companies "produce" your podcast. Podcast Principles takes the opposite approach. They help founders and CEOs launch profitable podcasts with strategy, first.Ryan is here to school you on how to start a podcast if you don't have one and how you can use your podcast to generate leads.This is a "can't miss" episode!In this episode, you'll learn:How to start a podcastThe easiest way to start generating leads from your podcastSeveral other things you can do with any podcast format to generate leadsYou can find Ryan at Podcast Principles and on socials:LinkedInRyan's podcast:Apple SpotifyYouTubeIf you liked this episode, please leave us a review on Apple Podcasts!

When was the last time you thought about your business' core values?Do you even have core values for your business?If not, you could be hurting your business!On this episode, we have Emily Green, CEO and Founder of Grace Communications. Emily is here to tell you how to fully live and love your agency's mission and core values every day!Emily has over 12 years of experience leading marketing, public relations, event planning, and business development efforts for companies all over the United States. She has a demonstrated history of success with helping develop new companies and departments as well as extensive event planning and social media experience. She also has been responsible for public relations efforts in top markets all over the country such as Chicago, St. Louis, Minneapolis, and Charlotte. Her passion for marketing and helping businesses grow is what led her to form Grace Communications.In this episode you'll learn:Why creating core values and a company mission are extremely importantHow to craft

Are you offering SMS Texting as a service yet?If not you may be missing out!There is huge potential in SMS for your clients and your agency.And Shannon Panaro, Owner of SP Marketing is on the IBO podcast to explain how.Shannon specilizes in SMS/Text marketing and loyalty offer alerts to help businesses and organizations of all kinds to generate, and engage customers/members with unique campaigns. This easily and affordably accomplished a way to generate new sales and customer communication.In this episode, you'll learn:The statistics on SMS as part of a marketing strategySome of the compliance issues you'll want to be aware ofHow to get started with SMS for your business or your clientsThe many different ways you can use SMS for your businessYou can find Shannon at https://www.shannonpanaro.com/ and on socials:LinkedInIf you liked this episode, please leave us a review on Apple Podcasts!

Are you being clear to your audience?Or are you using marketing jargon that only those in the industry can understand?On this episode, we have Mark Whittaker, Owner of Whitmark Digital who is chatting about marketing jargon and how important it is for agencies to talk to clients and potential clients in language they can understand.Mark spent 30 years in the newspaper industry as a writer, editor and finally as website director. He pivoted to online marketing and spent nearly 10 years with a small digital marketing agency before launching his own business in 2021. He lives in a suburb of Pittsburgh, Pa., and focuses on guiding small businesses and solopreneurs through the mysteries of digital marketing.In this episode, you'll learn:What exactly marketing jargon is.How to know if you're using too much jargonThe downfalls of using too much jargonThe benefits of being more clear with clients and potential clientsBetter ways of communicating to your audience.You can find Mark at markwhittaker.com and on socials:L

What if you could offer your clients a new and profitable way of advertising?Enter indoor digital billboards.Never heard of them?Well you're in luck because on this episode we have Austin Wolfe, Owner of Digital Wave Marketing Solutions, who is giving all the ins and outs of indoor digital billboards.Austin started his marketing firm while in College in 2017 and failed for years... It finally took off during COVID years and now doing close to 500K per year since he pivoted and shifted into different markets.In this episode, you'll learn:What indoor digital billboards areWhy you may want to add indoor digital billboards to your servicesHow profitable they can beHow to get startedYou can find Austin at Digital Wave Marketing Solutions and on socials:LinkedInInstagram If you liked this episode, please leave us a review on Apple Podcasts!

Are you tracking your marketing ROI properly?Are you making marketing decisions based on feelings more than data?If you don't know, our guest is here to break it all down so you know for sure.On this episode, we have Avi Kumar, founder and CEO of KUWARE Inc., a marketing and advertising agency headquartered in Austin, TX, USA, and a subsidiary in NCR, India. Kuware focuses on growing Local Service Businesses through organic and paid media. In this episode, you'll learn:What the Science of Marketing isHow to figure out how much you should be spending on marketingHow to properly calculate your marketing ROiThe 2 biggest factors of effective marketingYou can find Avi at Kuware and Invisible PPC and on socials:LinkedInIf you liked this episode, please leave us a review on Apple Podcasts!

Does your company need brand therapy?Are you putting in enough brain sweat?If you haven't reviewed your brand or your value proposition in a few years, then you might just need both!On this episode, we have Jennifer Sutton, CEO or BRIGHT Marketing who talks about reviewing your agency's brand and value proposition in this new post-covid landscape.After two decades of working at large agencies, Jennifer founded Bright Marketing in 2013 with the idea to support the greater business community in a better more agile way. As the agency grew by helping growth companies achieve success, she formed a media company, OrangeWIP, in 2022, that builds media platforms in affiliate cities dedicated to serving founders and entrepreneurs by providing a one-stop content hub to navigate the local ecosystem with ease.In this episode you'll learn:What a brand is (and isn't)How often you should be reevaluating your brand/value propositionWhy the landscape is so different today than even 5 years agoThe questions to ask when evaluat

We all know about AI.We know that it can really accelerate agency growth.And it can, but not in the way that you're thinking.Jeff Coyle is here to tell you why you need to start thinking differently abut AI and how we use it.Jeff is the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.In this episode, you'll learn:The true capabilities of AI that you probably don't knowThe ONE thing we're all doing wrong with AIPractical ways to incorporate AI into your agencyYou can find Jeff at MarketMuse and on socials:LinkedInIf you liked this episode, please leave us a review on Apple Podcasts!

As an agency owner, you have probably done your share of selling.After all, who knows your agency as well as you?But are you the best person to be doing it?On this episode, we have Tony Dowling, Director at Real Inbound to talk about selling your services as an agency owner. Tony is a 30-year media guy who now runs a scaling, bootstrapped HubSpot Partner Agency.In this episode, you'll learn:The difference between low level sales people and high level sales peopleWhen to start delegating sales to someone elseWhy your current team is your best talent pool for salesHow to select the best salesperson for your agencyYou can find Tony at Real Inbound and on socials:LinkedInIf you liked this episode, please leave us a review on Apple Podcasts!

SUSPENDED!Your Google Ads account has been suspended.Now what??On this episode, we have John Horn, CEO of StubGroup who is going to explain how to avoid and fix Google Ads suspensions!StubGroup has generated over half a billion dollars in revenue for their clients across many different verticals including ecommerce, lead generation, B2B, B2C, local services, and more. John has taught digital advertising to over 100,000 students via online courses and the videos he produces through StubGroup's YouTube channel have received millions of views.In this episode, you'll learn:Why so many Google Ad accounts are suspendedBest practices to avoid Google Ads suspensionsThe right (and WRONG) way to appeal a Google Ads suspensionWhere to get help with a Google Ads suspensionYou can find John at StubGroup and on socials:LinkedInFind out How to Reverse Your Google Ads SuspensionIf you liked this episode, please leave us a review on Apple Podcasts!

Habits and routines are great, right?That is, until they stop serving you.Many times you don't even notice that your habits are no longer serving you.You're only hurting yourself by not evaluating this regularly!On this podcast, we have Brooke MacLean, CEO of Marketwake, an award-winning Growth Marketing agency offering best-in-class services to industries including healthcare, SaaS, FinTech, and eCommerce.Brooke talks about how to be agile in your marketing so that you can continuously grow your success.You'll learn:What marketing agility actually meansHow to stay agile in marketing and partnershipsHow often to evaluate what you're doingWhat metrics to look at to determine if what you're doing is still serving youHow to work with clients who are not comfortable with agilityYou can find Brooke at Marketwake and on socials:LinkedInPunchlistIf you liked this episode, please leave us a review on Apple Podcasts!

Is your messaging truly connecting with your audience?If you're not using storytelling, it might not be.But there is hope!On this episode of the IBO podcast, we have Graham Burke, Owner at Bullseye Messaging. Graham was born to be a copywriter but didn't take an ordinary path to get there. While others worked soul-crushing marketing agency jobs or whiled away their young lives in a classroom, Graham was doing . . . other things, like cris-crossing Guatemala as a human rights observer and being a horseback tour guide by day and bartender/cook by night on Kodiak Island, Alaska. That's just the shortlist, but all these "jobs" taught him that you don't prosper (or maybe even survive) if you can't quickly spot the critical problems and find creative solutions, and communicate them.Graham talks about how adding stories to your marketing can have a huge impact on your prospective clients. In this episode, you'll discover:How to take a complex product/service and simplify the messagingHow to properly use AI to help w

Shortform video...Everybody's doing it.Should you?Maybe!On this episode, we have Austin Falter, Owner and Founder of Falter Media. Austin is a dad, an agency owner, a tedx speaker & a proud dungeon master

Do you know if you're actually making a profit?Do you know if your pricing model is the best one for your agency and your services?There's no need to wonder anymore.On this episode, we have Marcel Petitpas who will be dropping some insane tips for figuring out how to create the best pricing model for your agency.Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability without relying on financial data and accounting professionals, and take control of their business with simple numbers anyone can understand and measure. In this episode, you'll learn:How to figure out if you should bill for time, value or something elseHow to figure out if you should be conside

You know that SEO is important.But are you doing it right?I mean really the right way to get the best results?On this episode of the IBO podcast, we have Ryan Whitfield, CEO of SparkLaunch Media who has been doing SEO for many years and knows the right and wrong ways to do SEO.Ryan has been in sales and marketing for nearly 15 years now. For the past two years, he's been the CEO of SparkLaunch Media, a digital marketing agency that helps businesses turn their website into scaleable sales engines.In this episode you'll learn:The simple key to doing great SEOTactics to avoid and whyHow different search engines differ for SEOHow to talk to clients about the long-game approach to SEOGet Ryan's guide, Is SEO Worth it in 2024? You can find Ryan at SparkLaunch Media and on socials:LinkedInIf you liked this episode, please leave us a review on Apple Podcasts!

Ever wish you had a north star guiding you through the challenges of agency growth?You know what challenges I'm talking about.The challenges that take you through the 'bermuda triangle" of business.But what if there were rules you could follow that would guide you through those challenges and and get to unstoppable growth?Our guest on this episode is Michael Wark, CEO of Timeline, holds the key. Michael Wark is a Fractional CFO and Chartered Accountant with over 20 years of commercial experience.  He is the founder of Trimline which specialises in  helping agency owners stay profitable as they navigate the growth curve to $5 million revenue and beyond. Michael outlines the key laws of agency growth to catapult you to maximum growth.In this episode, you'll learn:Why mindset is the first thing you need to considerHow hiring the right team members is a huge key to growthHow growing too fast can kill your agencyHow being future-minded will serve you wellYou can find Michael at Trimline and on socials:LinkedInChec

Account Based Marketing is a popular approach for many large companies.But for smaller companies, Account Based Marketing can seem confusing or out of reach.But it doesn't have to be!On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies.Mike explains why startups and small companies should be using ABM and how it will enable them to compete in tough markets, particularly if they need to win business against larger companies.In this episode, you'll discover:What types of companies Account Based Marketing is forThe benefits of Account Based MarketingHow to identify the accounts you want to market toHow to start using Account Based MarketingYou can find Mike at Napier B2B and on LinkedIn.If you liked this episode, please leave us a review on Apple Podcasts!