Inbound Back Office

Account Based Marketing is a popular approach for many large companies.But for smaller companies, Account Based Marketing can seem confusing or out of reach.But it doesn't have to be!On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies.Mike explains why startups and small companies should be using ABM and how it will enable them to compete in tough markets, particularly if they need to win business against larger companies.In this episode, you'll discover:What types of companies Account Based Marketing is forThe benefits of Account Based MarketingHow to identify the accounts you want to market toHow to start using Account Based MarketingYou can find Mike at Napier B2B and on LinkedIn.If you liked this episode, please leave us a review on Apple Podcasts!