Inbound Back Office

Have you ever thought about starting a podcast? Do you wonder if it will help your business or just be a time waster?Wonder no more! Harry Morton of Lower Street wants you to know that it's definitely worth your while to start a podcast. But maybe not for the reasons you think. Join Amy as she and Harry chat about why every agency should be podcasting and how it will boost your growth in 2022 and beyond!

If you're like every agency out there, you've probably been struggling to find and retain great team members.In this chat with Lucas Munisteri of Theia Marketing, we get down to some of the issues we're finding with job candidates and also how we've worked to solve them.If you're trying to find great people for your agency, you'll definitely want to listen!

Before you can scale your agency, you need to systematize it.But how do you do that with little help and small budgets?Well, Tyler Kemp of IntentFlow and Lead Roll is here to tell you exactly how.In this episode, Tyler talks about:• The exact steps to take to systematize your agency• Helpful tips on how to scale• When and who to hire first• And much moreDon't miss this awesome episode!

Have you ever heard of the Zero Moment of Truth (ZMOT)?It falls between the awareness and purchase phases of your customer's buying journey. And it's super important. Paul Mackiewicz of #SmartMarketing was nice enough to come on the podcast to talk about ZMOT and how to take advantage of it to make business decisions and drive revenue.You'll learn specific things you can do to harness the ZMOT with all of your potential customers.

What if I told you there was a free resource that will help get you in front of tons of Google searchers and increase your revenue?Would you believe me?I talked with Sharon Mostyn of Mostyn Marketing Group about this very thing and Google My Business is that free resource!Google My Business (now called Google Business Profile) is something every company should have, regardless of if you're a local business or virtual one. In this episode, you'll learn:• The benefits of Google My Business• How to set up a Google My Business listing for your company and your clients' companies• How to optimize your listing for the best results• And so much more!

As an agency owner, bookkeeping may not be your biggest strength.In fact, maybe you don't even know where to start.Well, you're in luck! Jenni Allen of Keeping Digital Books is here to school you on all things bookkeeping!Jenni talks about:• 3 things you should do first• How to know when to outsource bookkeeping and tax preparation• How to find a quality bookkeeper or tax preparer• And so much more!Don't miss this special episode!

If you've been struggling to create an amazing culture in your company because you are on a tight budget, LISTEN UP!Myles Anderson from BrightLocal gives a thorough education on how to create exactly the type of culture you want without any money at all.You'll learn:• How to hire the best people for your team• How to get your people to WANT to performat a high level• And much more!

We all want to have the most accurate data in order to make the best marketing decisions.But is that even possible?Skyler Reeves of Ardent Growth talks about data accuracy and why it may not matter as much as you think!In this episode you'll learn: • How to talk to your clients about data accuracy (hint: it's about setting expectations)• The different ways to use qualitative data vs quantitative data• How to use your customers to make marketing decisions

Are you using 37 different tools to run your agency?

If you're looking for something different to add to your clients' marketing strategy, have you ever thought about adding comics? Stay with me here.Comics are a great addition to your clients' content marketing for many reasons. And Bill Kerschbaum of Good Gnus Marketing is here to tell you why.In this fun episode, you'll learn:• The advantages and disadvantages of using comics in marketing• The many applications for comics in marketing• How to get started using comics in marketing• And much more!Also, check out these samples of comics actually used in marketing campaigns:• Sir CISO Slays the Compliance Dragon• Navigating the Storm of Compliance ChaosAnd here is Bill's own webcomic: Forge

If you are lucky enough to have highly engaged and loyal employees, this episode is for you!Laurie Busby of James & Matthew is here to teach you how to leverage those employees for maximum ROI for both your agency and the employees.You'll learn:• How to build trust and why it's important• How to see failures in a way that promotes growth• How following your intuition (and allowing your employees to do the same) can benefit everyone• And much more!

Saxon Seay of Saxon Seay Consulting has been on the client side when she worked in Branding for Coca Cola, so she knows a thing or two about being the client of marketing agencies. She learned a lot of lessons during her time as a client that help her serve her clients now that she's an agency owner. And she's sharing with us today!Don't miss out on these valuable lessons!

We all would like to think that we would never make a mistake when starting or growing our agencies, right? But that's just impossible. Everyone makes mistakes, especially in business. Sara Nay of Spark Lab Consulting and Duct Tape Marketing wants to tell you about some mistakes she's made so that you can avoid them.Sara will even tell you some of her favorite business tools that she uses every day!

Do you believe that every business can benefit from running paid ads?If you said yes, Silvia Coletto of The Paid Ads School is here to tell you you're wrong!In this episode, you'll learn 15 signs that a business is NOT ready to run ads as well as how to fix the problems.

In the marketing industry today, the only constant is change. Every week there is a new marketing philosophy or new expectations from customers.So how does a marketing agency keep up when things are always changing?Well, John McTigue formerly of Kuno Creative and now of Customer Journey Maestro is here to tell you how to adapt to the ever-changing world of marketing.You'll learn how to use change to your advantage as an agency owner as well as the one simple thing you can do know what moves to make.

In digital marketing, it's so easy to get caught up in automating everything to make your processes more efficient. But does this really benefit your customer?Brad Alexander of Clarity Creative thinks it CAN benefit the customer, but we have to be careful not to remove humanity in the process. In this episode, you'll learn:• What we risk by not humanizing your content and processes• How we can humanize automation• How to make the right amount of effort to humanize without overwhelming yourself

Do you even measure data, bro? First of all, if you don't, you need to start TODAY.If you do, are you sure you're using the best tools for the job? Tom Armitage of Site-Seeker is here to tell us what tools we should not be living without and which tools we should use if we can when it comes to measuring marketing data.In this episode, you'll learn:• Why it's so critical to measure all of your marketing efforts (for your agency AND your clients)• The 1 tool every agency should be using (and it's FREE)• Other amazing measuring tools that you should definitely consider.

Do you have a defined visual identity for your agency? Do your clients?If not, you (and your clients) definitely should!Ian Bower of Graphic Rhythm is here to tell you all about visual identity, why it's important, and how to create one for your agency and for your clients.In this episode, you'll learn:• What a visual identity is (and what it's not)• Why you and your clients need to create one• The steps to take to create your visual identity• How to help your clients create their visual identity• And so much more!Start with the podcast and then head over to https://www.graphicrhythm.com/gr/inbound-back-office for a special offer from Ian!

As an agency, you are probably well-versed in Google and Facebook ads. But, do you use them to their full potential? If you're not using them to work together, the answer is no.In this episode, you'll hear from Jeremy Gillespie of Built to Scale, who gives the exact steps for using Google ads to create a rock solid audience for your Facebook ads. Specifically, you'll learn:• How using this strategy will decrease your CPAs by 20-30%• When and for what purpose to deploy this strategy• Exactly how to deploy this strategyThis episode is for those who are very experienced with ads AND those who are new to ads. You don't want to miss it!

We all want to build great teams, but it's not easy.Simple. Yes. But not easy.So how do we do it? And WHY do we do it?Rob Dawson of 360 Your Business is here to tell us exactly that!In this episode, you'll learn a ton of amazing tips including:• Why it's imperative to build a great team• The steps to take to build a great team• How to develop a "meh" team into a great team• And so much moreIf you're building a team currently or want to someday, you'll definitely want to pick up what Rob is putting down.