Inbound Back Office

So, you think you are a rockstar when it comes to content, eh?But have you met, Laura Bernhard of Marketing Inbound?She is THE rockstar when it comes to content and podcasting. But only because she made a bunch of mistakes along the way!In this episode, you'll learn:• How to make sure your content is achieving the right goals• Why a feedback loop is SO important• How to manage ALL THE THINGS when it comes to repurposing• And tons more!If you liked this episode, please leave us a review on Apple Podcasts! 

If you're not one of the 86% of marketers using video for your business and for your clients, can you even call yourself a marketer?Well, you can, but you should still be using video!In this episode, Bryan Fittin of Go Rogue X tells us why we should ALL be doing video and how to get it done.You'll learn:• How to come up with video ideas• How to get over your fears of being on camera• The zillion ways you can repurpose video• And much more!Also, check out Bryan's podcast, Rogue Creators Club!If you liked this episode, please leave us a review on Apple Podcasts! 

Have you ever considered being a guest on podcasts?Well, maybe you should!Mark Colgan of Speak on Podcasts spills the tea about this amazing marketing strategy and you won't want to miss it!In this episode, you'll learn:• Why being on other peoples' podcasts is so beneficial• How to find podcasts to be on• How to introduce yourself to the podcaster and show your value• How to develop confidence to speak on podcasts• And so much more!But wait! There's more!Check out this amazing offer from Speak on Podcasts just for our listeners! They're offering you 3 relevant podcasts suggestions researched by their team within 48 hours PLUS video commentary on evaluating podcasts.If you liked this episode, please leave us a review on Apple Podcasts! 

Building a remote agency is hard.Scaling a remote agency is even harder (trust me, I know

Do your client projects tend to include stress and frustration? Does your staff ever worry if the client will be happy and grit their teeth when the client inevitably asks for a zillion changes?If you answered yes, you need this episode in your life!Allison Amos of Honestly is here to prove that there is definitely a better way!Honestly uses a discovery process and audience input to lay the groundwork for a stress-free, successful project every time.In this episode, you'll learn:• Everything included in the discovery process• The benefits and challenges of implementing a discovery process (hint: the benefits WAY outweigh the challenges)• How making this process unpaid leads to more closed sales• And much more!

We all want more website conversions, right?If you think you've tried everything, think again!Colin Noonan of Clarify and Convert is about to blow you away with some super simple ways to increase your website conversions. In this episode, you'll learn:• To start with defining several key components to get really clear• How to use psychographics to really figure out who you're writing for• 3 steps to adjusting your copy to speak to your ideal reader

Do you use the word "small" to describe the companies you serve? You may be limiting yourself by doing this!Jeff Long of True Focus Media wants you to stop limiting yourself and open up to the possibility of working with larger companies. It's not as scary as you might think!In this episode, you'll learn:How your mindset and fear may be driving your decision to work with small companiesThe many benefits of working with large companiesStrategies to finding and landing large companies to work withIf you liked this episode, please leave us a review on Apple Podcasts!

What if the purpose of a business was to discover what it takes to make your customer successful and not necessarily to profitably acquire and retain customers?In this episode, John Jantsch of Duct Tape Marketing will take you on a journey through the step by step process for consistently growing your agency by making your customer successful.You'll learn:• How to profit from a "customers as members" point of view• How to narrow your focus to the top 20% of your ideal customers• How to grow with your customers• And much more!John goes much deeper into the 5 steps to ridiculously consistent growth in his book The Ultimate Marketing Engine. When you pre-order, you'll get instant access to the Ultimate Marketing Engine Companion Course!

Are you starting to wonder if your website might actually be costing you sales?It's hard to believe but you might actually be losing sales because of the copy on your website.Kevin Freidberg of 7-Second Websites takes us through the fine art of "Cave Man-splaining" your homepage to get prospects interested in what you do in 7 seconds or less.

Take a look at your most recent LinkedIn post. Is it truly you or is it a little bit fake?C'mon, be honest.If you're thinking you could have been a bit more real in that post, listen up! Braden Wallake of Hypersocial is here to tell you why and how to be your authentic self on LinkedIn!In this episode, you'll learn: Why LinkedIn is the best platform for B2B companiesWhy being authentic is the only way to goThe best way to connect with your audienceThe #1 account you should be following on LinkedIn (hint: it's Braden's DOG)Don't miss out on this awesome and super fun episode!

Think you don't need to prove to your audience that you're an authority? Think again!Positioning yourself as an authority is an integral part of a solid brand strategy.In this episode of the podcast, Aidan Sowa of Sowa Marketing Agency will give you the ins and outs of branding yourself as an authority including:How to brand yourself as an authorityThe best places to brand yourself as an authority The negatives of not branding yourself as an authorityAnd much more!

Both B2B and B2C companies have a world of opportunities at their fingertips. New tools, new marketing message ideas, new strategies… But how do you define what opportunities are worth pursuing? Julius Geis, of Aina Studio, will share how companies can use the elements of their identity to make easy and quick decisions at every level within their organization.

Does planning your content seem like an overwhelming task?Do you sometimes avoid it because you dread it so much?Well, Liz Jostes from Eli Rose Social Media is here to help! Liz gets super detailed about how to make planning your content so simple, you won't have any excuse not to do it!

If you've thought about getting onto Instagram for your agency or offering it as a service to your clients, you won't want to miss this episode!Corey Walker, The Marketing Specialist, answers all of your burning questions about using Instagram for your business. My 3 biggest takeaways:Instagram works best for B2C businessesReels are your best bet for higher viewsBeing strategic with hashtags will get your posts in front of more peopleAlso, be sure to check out Corey's book Instagram for Business for Dummies!

Running an Inbound Marketing Agency can be tough. It can be hard to know if you're doing the right things to ensure your agency thrives.Luckily, Jeff Coyle, of MarketMuse, is here to help! An Inbound Marketing Agency owner turned SaaS co-founder, Jeff talks about his tried and true ways of running an inbound marketing agency, including:Why putting your pricing on your website (and explaining why your prices are what they are) is what every agency should be doingHow to go from long-term strategy planning to more short-term, agile strategy planning to add the most valueThe best ways to nurture clients so they stay for the long-termAlso check out MarketMuse's Live Virtual Event, Content Strategy Collective Live, June 22-24. It's FREE to attend and the lineup of speakers is incredible!

Are you looking to scale your small business but don't know where to start? Are you scared to pull the trigger on outsourcing because you think you don't have enough money?Do jerk clients seem to be all you can attract?You need this episode!Henry Kaminski (The Brand Doctor) of Unique Designz drops some value bombs on scaling your expertise as a coach, consultant, or small business that will change your business forever!In this episode, you'll learn:How to adjust your mindset to begin to let go of doing it allHow to figure out what makes you different from everyone else out thereHenry's 5 pillars of putting out contentAnd so much more!Check out Henry's podcast, The Brand Doctor, for more amazing content from Henry!

Have you been on LinkedIn for a while, but aren't getting the results you want?Are you hesitant to even try LinkedIn because you don't know where to start?Well, Alex Sheridan of Impaxs Marketing is here to help! Alex gives us the best ways to get the most ROI out of LinkedIn as well as the best place to start if you're a newbie.

Are you using your gifts in a way that fulfills you?This is the question that Rachel Zurer of Magic Words asked herself years ago that sent her on a path to find her own greatness. In this episode of the Inbound Back Office podcast, you'll learn how to see your unconscious commitments, trust your whole-body intelligence, and get out of your own way.Resources mentioned in the podcast:Whole Body Yes Guided Meditation: https://conscious.is/meditation/whole-body-yesThe Big Leap by Gay Hendricks: https://www.amazon.com/Big-Leap-Conquer-Hidden-Level/dp/0061735361

With a gazillion websites out there promoting all kinds of products and services, you need to stand out and grab your potential customer's attention.But how?Listen as Jennifer Hoffman and Angela Merzib of Coalition Web Design tell us how to create a long-term strategy to ensure you grab their attention, get them talking about you, and getting them to buy more.