Inbound Back Office

E240 - Why podcasting is the perfect content marketing strategy for your agency Pt. 1 (Anne Claessen - The Podcast Babes)

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Sinopse

Podcasting is all the rage now, especially since the start of the pandemic. In fact, did you know that the number of podcasts went from 2 million to almost 3 million just since the start of the pandemic? That is a huge jump in just 2 years!In today's podcast episode, we speak with Anne Claessen, founder of The Podcast Babes, about why podcasting is the perfect content marketing strategy for your agency. This is part 1 of a 2-part series with Anne about podcasting for agencies.Anne talks about:• What you need to get started• Podcast styles and schedules• How to use a podcast to create more content without doing more work• Metrics vs Goals and what you should be measuring