Marketing School | Digital Marketing | Online Marketing

In Episode #481, Eric and Neil discuss how to become a successful vlogger if you're just starting today. Tune in to learn the importance of good editing, original content, great audio, and video quality – while cranking out volume so you can get your channel to rank. Time-stamped show notes: [00:28] - Today's topic: How to Become a Successful Vlogger if You're Just Starting Today [00:39] - A good example is Casey Neistat he does a great job on his good editing. [00:48] - If you just getting started, you need to find a good editor. [01:08] - You also have to have a good camera and good audio is super important. [01:30] - We are in the studio right now to deliver a better audio experience to you. [01:37] - You need to come up with interesting content topics that pique interest. [02:05] - Use sites like BuzzSumo to see what is and isn't popular. [02:29] - Only 1 in 30 videos are going to take off. [02:51] - Look at what Gary Vaynerchuk does just by having a guy following him. [03:29] - Crank out volu

In Episode #480, Eric and Neil discuss link building techniques that will become more risky in 2018. Tune in to know which strategies will still work for you and why you should always implement long-term plays into your marketing strategy. Time-Stamped Show Notes: 00:27 – Today’s topic: Link-Building Techniques that Will Become More Risky in 2018 00:45 – PBNs or private blog networks still work but have their risks 00:54 – Google has had a difficult time catching PBNs 01:33 – Guest posting is great but won’t be as effective as it once was 01:56 – Google will know when a contributor posts 02:21 – Linking spam will continue to lose its value 02:54 – Do content marketing the RIGHT way so you can scale up 03:20 – Anything that is quick and easy will NOT last 03:37 – Focus on your long-term strategy—this will help you grow the audience that will link to you 04:00 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool 04:02 – Go to SingleGrain.com/givea

In Episode #479, Eric and Neil discuss how to make money from videos. Tune in to learn how you can monetize your videos and the types of videos you can create to attract viewers. Time-Stamped Show Notes: 00:27 – Today’s topic: How to Make Money From Videos 00:44 – You can use Patreon to have your fans support you through donations for your videos 01:22 – Add call-to-actions to your videos 02:15 – Product reviews still work—link them to a different platform, like Amazon 02:37 – Neil’s YouTube videos are getting hundreds of thousands of views a month that he can retarget 03:09 – YouTube needs millions of views before you can monetize from it and their terms are continuously changing 03:24 – Videos are a long-term play 03:40 – Gary Vaynerchuk’s empire has grown because of the number of videos he has 04:02 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool 04:10 – Go to SingleGrain.com/giveaway to get your FREE copy 04:13 – That’s it for today’s epis

In Episode #478, Eric and Neil share their own personal checklist for throwing a successful live event. Tune in to hear them discuss whether to use a free venue or one that costs money, the various methods to get the word out about your event, the importance of getting help when planning and running a conference, and why your should focus on building relationships rather than making money. Time Stamped Show Notes: 00:28 – Today’s topic: Conferences Are Going to Lose You Money Unless You Follow This Checklist 00:34 – Map out how much the venue is going to cost you. 00:45 – For their Marketing School Live event they wound up booking one that costs $2,500 instead of a free one because the venue took care of everything. 01:20 – If they’d used the free venue, it would have been an inferior experience for the guests. 01:29 – You need to have contingencies for how you’re going to get attendees. 01:40 – Email blast only works if you’ve segmented your list. 01:50 – Partner up with other organizations in th

In Episode #477, Eric and Neil discuss how to get more views from your videos. Tune in to hear them share which tools you can use to improve how your tags are ranking on YouTube, why you should be publishing your videos on multiple platforms, and the importance of pushing and promoting your videos in the first 24 hours. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get More Views From Your Videos 00:40 – You have to have great tags because that’s how Google makes sense of your video. 00:50 – Use a tool like TubeBuddy or vidIQ to show you how your tags are ranking on YouTube. 01:05 – YouTube is the world’s 2nd largest search engine so it makes sense to optimize your videos there. 01:10 – Publish your videos on multiple social platforms, not just YouTube and Facebook. 01:22 – It won’t hurt your video because it’s not considered duplicate content. 01:29 – Publish your video on LinkedIn, too. 01:35 – Neil gets more views on LinkedIn than on Facebook. 01:39 – The power of taking the same pie

In Episode #476, Eric and Neil discuss whether you should be worrying about Google’s cache date. Neither Eric nor Neil worry about this too much, and the results of Neil’s tests show that ranking isn’t affected by cache date.   Time Stamped Show Notes: 00:27 – Today’s topic: Should You Worry About Google’s Cache Date? 00:38 – Cache date is when Google last cached a web page. 00:45 – But not the last time Google visited your web page. 01:10 – As Google’s John Mueller says, the cached date is separate from crawling & indexing, so not to use that as a metric. 01:29 – Neither Eric nor Neil have worried about this too much. 01:35 – Neil has tested this by updating his content a little to get a new cache date but his ranking has never increased from doing it. 01:58 – On the other hand, when he takes content pages that are doing fairly well and updates them with the right keywords, makes them more thorough, and adds better images, then over time his rankings do increase. 02:20 – Marketing School is g

In Episode #475, Eric and Neil talk about backlinks and provide insights which will help you decide how many backlinks you actually need. Eric and Neil provide strategies which will help you zero in on your backlink strategy which will ultimately help build a brand that connects with your target audience.  Time-Stamped Show Notes: 00:28 – Today’s topic: How Many Backlinks Do You Really Need? 00:40 – Look at your competitor’s backlinks profile as a part of your strategy – analyze their domain strength and domain authority 01:03 – The block chain industry is in the nascent stage and therefore, susceptible to someone who wants to go “all in” with their marketing 01:33 – You do not necessarily need more backlinks than your competitor to boost your profile 01:46 – If your brand is really huge, you do not need many backlinks to outsell the competition 02:06 – Build your brand through content marketing, podcasts or videos 02:17 – Content thoroughness will ensure that you outrank people with a greater num

In Episode #474, Eric and Neil discuss how high-end infographics still work and manage to pull in traffic. They recommend various sources for finding some great infographic designers and provide tips and tricks which will help you create something that truly resonates with your target audience.  Time-Stamped Show Notes: 00:28 – Today’s topic: Do Infographics Still Work in Today’s Day and Age? 00:40 – A high-end infographic still works 00:53 – The basic ones do not work anymore 01:09 – People want something new which adds value 01:18 – Visual.ly is a great source to find infographic designers; Pinterest, Dribbble and Behance are some other sources worth checking out 01:46 – Offshore designers might need more direction compared to someone who is US based 02:11 – 3D infographics tend to do quite well 02:55 – You can’t just go viral; start off by focusing on creating something great that resonates with your target audience 03:10 – Make sure you have an embed code generator; we recommend the WordPress p

In Episode #473, Eric and Neil discuss how to double your sales by spending more per click. In an attempt to save money and reduce one’s cost per click, many businesses lose out on their opportunity for significant growth. Eric and Neil persuade listeners to adjust their mindsets and SPEND on those high ROI keywords which will draw the right traffic and optimize your profitability. Time-Stamped Show Notes: 00:30 – Today’s topic: How to Double Your Sales by Spending More Per Click 00:40 – A lot of people spend on irrelevant keywords which causes them to waste money 00:56 – If you’re spending on those hot keywords, others are spending on them as well 01:10 – Some keywords cost 3x more, but will earn you 6x more—optimize on the profitability 01:39 – Some people focus on the traffic and cost vs. revenue and profitability 01:50 – Look at RLSA (Remarketing List Search Ads) to make sure you’re not spending more than you should 02:12 – You may be spending more, but are gaining more qualified and targeted tra

In Episode #472, Eric and Neil discuss what they learned from throwing their first conference. Tune in to hear about the benefits and value of throwing a live event or attending other events, the importance of connecting with your audience, and why making money is not the goal. Time Stamped Show Notes: 00:35 – Today’s topic: What We Learned by Throwing Our First Conference 00:40 – Marketing School has had over 6 million downloads in a little over a year 00:45 – Decided to throw their first live Marketing School event 00:54 – It’s always good to build relationships 01:08 – Got to connect with people who listen to Marketing School – entrepreneurs and marketers – and answer their questions in person 01:20 – Never forget that the audience listening to your podcast, watching your videos, visiting your website – it’s a person in front of that computer screen 01:40 – If you don’t really connect with these people, you’re not going to know what makes them tick, how you can provide a better experience for t

In Episode #471, Eric and Neil discuss five marketing books that’ll change your life. Tune in to find out which books are most influential in the industry and that will help you master the art of marketing! Time Stamped Show Notes: 00:27 – Today’s topic: 5 Marketing Books That’ll Change Your Life 00:38 – Don’t Make Me Think discusses usability and how you can apply these strategies to your website 01:11 – Influence: The Psychology of Persuasion by Robert Cialdini is about how you can persuade people to take action 01:48 – The 22 Immutable Laws of Marketing breaks down laws you need to follow in the marketing space 02:04 – Content Inc has a lot of case studies for different types of content 02:30 – Ogilvy on Advertising should be read by anyone who’s going into marketing 02:50 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:57 – Go to SingleGrain.com/giveaway to get your FREE copy 03:06 – That’s it for today’s episode! 3 Key Points: You

In Episode #470, Eric and Neil discuss five business books that’ll change your life. Tune in to learn what entrepreneurs are reading and how these particular authors will change the way you look at your business. Time Stamped Show Notes: 00:27 – Today’s topic: 5 Business Books That’ll Change Your Life 00:53 – The Hard Thing About Hard Things by Ben Horowitz talks about a company’s difficulties 01:28 – Eric Ries’ The Lean Startup is about how you can get out there and outlines what you need to learn before starting out 02:04 – Delivering Happiness by Tony Hsieh helps you to build a great culture and the core values of a company 02:43 – The Dip by Seth Godin talks about when to quit and when to stick with it 03:20 – The Goal by Eliyahu Goldratt breaks down the problems of every single business 04:08 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:13 – Go to SingleGrain.com/giveaway to get your FREE copy 04:28 – That’s it for today’s episode

In Episode #469, Eric and Neil discuss the big mistake you’re going to make with content marketing. Tune in to learn how your content can still be rendered useless, even though you’re gaining a load of traffic. You’ll also find out the true goal of content marketing. Time Stamped Show Notes: 00:27 – Today’s topic: The Big Mistake You’re Going to Make With Content Marketing 00:34 – Most people focus on traffic 00:39 – “Traffic doesn’t equate to sales or leads” 00:48 – Neil’s friend, Mike, of Axe was getting tons of traffic and 5x sales from content marketing which is from paid ads 01:12 – Content marketing doesn’t convert as well as paid ads and other types of marketing strategies 01:31 – Make sure you update your content in a relevant way 02:07 – The goal for content marketing is ROI 02:20 – Neil published content which generated traffic but zero leads 02:44 – “It’s not about producing a lot of content, it’s about producing relevant content” 03:16 – Check your analytics to see what people are r

In Episode #468, Eric and Neil discuss how to make the most of Black Friday traffic surges. Tune in to learn how you can make the most out of this holiday sale season while still keeping your profit margins healthy. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make The Most of Black Friday Traffic Surges 00:48 – Retarget the people who didn’t buy 00:59 – Tailor a message for them by offering something better to get them to come back 01:17 – There’s also Cyber Monday 01:28 – Make sure to have different offers for both holiday sales 01:38 – Create mystery campaigns like contests using Vyper or mystery additional discounts 02:08 – People get too riled up, so be creative 02:30 – Take advantage of upsells and downsells during checkout to increase your average value size and profit 02:45 – Ensure your company’s health in the process 03:35 – Segment your products 03:48 – You want to consistently pitch people on your additional products for the next 12 months 04:19 – Marketing School

In Episode #467, Eric and Neil discuss simple SEO preparations that can be made for Black Friday. Tune in to learn how you can boost your ranking prior to Black Friday so that you can maximize your audience’s awareness of your upcoming sales and promotions. Time Stamped Show Notes: 00:27 – Today’s topic: Simple SEO Preparations You Can Make for Black Friday 00:36 – Black Friday is the Friday after Thanksgiving 01:00 – Start optimizing pages for Black Friday offers now or at least a month or two in advance 01:25 – Have the right landing pages and plan your sales, discounts and other offers 01:50 – When optimizing, it’s all about your click-through rates 02:05 – Include Black Friday related keywords on your titles and meta-descriptions 02:30 – Build links to your holiday sale 02:53 – Use social signals that indirectly help search engine optimization 03:19 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:23 – Go to SingleGrain.com/giveaway to get

In Episode #466, Eric and Neil discuss what they think about affiliate marketing. Tune in to learn the pros and cons of affiliate marketing and why both Eric and Neil LOVE it. Time Stamped Show Notes: 00:27 – Today’s topic: What Neil & Eric Think About Affiliate Marketing 00:35 – In general, Eric thinks that you are at a disadvantage if you start with affiliate marketing early 00:40 – You’re collecting a percentage of the sales, so you need to perform up to 5x times better than the advertisers 00:53 – Having a service or building a product is better/easier 01:11 – Neil loves affiliate marketing 01:28 – Neil would love affiliate people to work for him 01:38 – They figure out ways to make things happen 01:45 – Affiliate marketing is one of the best ways to learn about the market 02:12 – Eric loves affiliate marketers, but thinks of the long-term 02:25 – Check out affiliate marketer conferences and network 02:36 – There’s the Affiliate Summit and Affiliate World to name a few 02:53 – Going

In Episode #465, Eric and Neil discuss how SEO is going to change in 2018. You’ll find out why that #1 spot in a search result is becoming more and more crucial for the purpose of voice searches. You’ll also hear what will affect your likelihood of appearing first. Time Stamped Show Notes: 00:27 – Today’s topic: How SEO Is Going to Change in 2018 00:40 – Voice searches are becoming more and more popular 00:49 – If you’re going after a voice search, you’re only going to get one result 01:06 – Gaining the first position for search results is crucial 01:27 – Google has been investing so much into voice 02:00 – In Google’s algorithm, one factor is the brand query 02:12 – People are searching for keywords associated with the brand, like “Neil Patel SEO” 02:32 – It’s one of the hardest factors to manipulate 02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:52 – Go to SingleGrain.com/giveaway to get your FREE copy 02:56 – That’s it for to

In Episode #464, Eric and Neil discuss how to find new growth opportunities. Tune in to learn the websites you can visit that will help take you to that next level in your copy, landing page, and marketing strategies. You’ll also find out why it’s good to know what your competitors are up to.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Find New Growth Opportunities 00:33 – If you’re following marketing, you’re continuing to learn 00:40 – Quora ads and LinkedIn ads are still considered semi-new in marketing 01:00 – Marketing School makes Eric and Neil stay relevant because they’re accountable to their audience 01:13 – Learn and read around the space 01:25 – Assess your competitors using Ahrefs, SEMrush and BuiltWith 01:42 – Don’t use ad blockers so you can see your competitors’ ads 01:58 – Land-book is great place for landing page inspiration 02:07 – Go to Swiped.co for feedback regarding copy 02:15 – Facebook Groups like Badass Marketers and Founders is an engaging one 02:31 – com an

In Episode #463, Eric and Neil discuss what makes the brand special. Tune in to learn how the big brands become a permanent mark in people’s homes and memories. Eric and Neil discuss how you, too, can make this impression on your customers. Time Stamped Show Notes: 00:27 – Today’s topic: What Makes a Brand Special? 00:35 – Eric shares what makes the iPhone special 00:55 – A brand becomes special when it can make those special connections with their audience 01:10 – Everybody has a different story for Coca-Cola—this shows how the product touches people’s lives 01:51 – The easiest way to find what can make your brand special is by looking at what your competitors are doing 01:58 – Do what your competitors are NOT doing, as long as it won’t hurt your brand 02:13 – Branding is important 02:21 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:33 – Go to SingleGrain.com/giveaway to get your FREE copy 02:40 – That’s it for today’s episode! 3 Key

In Episode #462, Eric and Neil discuss 7 marketing tools you should be checking weekly. Check your ranking, keep track of HIT keywords, and know what your competition is up to so that you can stay ahead of the game! Time Stamped Show Notes: 00:27 – Today’s topic: 7 Marketing Tools You Should Be Checking Weekly 00:32 – One is Google Analytics 00:43 – Two is SEMrush to track your competitors 00:56 – Three is AuthorityLabs which shows new keyword opportunities and great keywords you should be tracking 01:16 – Four is Ahrefs so you can identify the spammy sites 01:34 – Five is Google Trends which shows how you are trending over time 01:44 – Six is VaultPress which shows security issues 02:00 – Last is Google Search Console 02:26 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:36 – Go to SingleGrain.com/giveaway to get your FREE copy 02:40 – That’s it for today’s episode! 3 Key Points: Utilize tools to help you keep up to date on your websit