Marketing School | Digital Marketing | Online Marketing

In Episode #469, Eric and Neil discuss the big mistake you’re going to make with content marketing. Tune in to learn how your content can still be rendered useless, even though you’re gaining a load of traffic. You’ll also find out the true goal of content marketing. Time Stamped Show Notes: 00:27 – Today’s topic: The Big Mistake You’re Going to Make With Content Marketing 00:34 – Most people focus on traffic 00:39 – “Traffic doesn’t equate to sales or leads” 00:48 – Neil’s friend, Mike, of Axe was getting tons of traffic and 5x sales from content marketing which is from paid ads 01:12 – Content marketing doesn’t convert as well as paid ads and other types of marketing strategies 01:31 – Make sure you update your content in a relevant way 02:07 – The goal for content marketing is ROI 02:20 – Neil published content which generated traffic but zero leads 02:44 – “It’s not about producing a lot of content, it’s about producing relevant content” 03:16 – Check your analytics to see what people are r