Marketing School | Digital Marketing | Online Marketing

In Episode #478, Eric and Neil share their own personal checklist for throwing a successful live event. Tune in to hear them discuss whether to use a free venue or one that costs money, the various methods to get the word out about your event, the importance of getting help when planning and running a conference, and why your should focus on building relationships rather than making money. Time Stamped Show Notes: 00:28 – Today’s topic: Conferences Are Going to Lose You Money Unless You Follow This Checklist 00:34 – Map out how much the venue is going to cost you. 00:45 – For their Marketing School Live event they wound up booking one that costs $2,500 instead of a free one because the venue took care of everything. 01:20 – If they’d used the free venue, it would have been an inferior experience for the guests. 01:29 – You need to have contingencies for how you’re going to get attendees. 01:40 – Email blast only works if you’ve segmented your list. 01:50 – Partner up with other organizations in th