Marketing School | Digital Marketing | Online Marketing

In Episode #461, Eric and Neil discuss what minimum viable SEO is. Tune in to know the basic things you need to know to win the SEO game. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Minimum Viable SEO? 00:37 – The minimum viable product is the basic product of what you need in order to win in the SEO game 00:43 – First is to make sure that your URL is right for your product/service and clear 01:08 – Think about your titles, direct correlation and meta descriptions 01:35 – With SEO, make sure you have clean code 02:04 – Yoast SEO plugin is one tool you can use 02:08 – Have breadcrumbs on your site 02:25 – Have internal links in place 02:38 – Use unique title and description tags 02:56 – When you have your blog on your subdomain, you’re losing tons of traffic 03:33 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:38 – Go to SingleGrain.com/giveaway to get your FREE copy 03:46 – That’s it for today’s episode! 3 Key Points: Yo

In Episode #460, Eric and Neil discuss how to increase audience retention on YouTube. Tune in to know how long people usually stay engaged in a video, the retention rate you want to aim for, and why visual hooks and valuable content are KEY for holding people’s attention. Time Stamped Show Notes: 00:27 – Today’s topic: How to Increase Audience Retention on YouTube 00:43 – Your watch time matters GREATLY 00:48 – Check your analytics section for audience retention data 00:54 – Tim Schmoyer, a pro YouTuber, says you want to aim for a 60% plus retention rate 01:10 – From Growth Everywhere and Marketing School’s videos, people tend to drop off at 10-20% 01:16 – “These are audio files, so that explains it” 01:36 – “You need to have visual hooks” 02:22 – Eric shares how he fixed their videos on YouTube to make people stay on longer 03:02 – Get to the point and make your videos valuable 03:24 – Make sure your videos are cut in different ways or angles to keep people’s attention 03:41 – Marketing Schoo

In Episode #459, Eric and Neil discuss what a healthy link profile looks like. Tune in to learn which sites will help you check your spam score. You’ll also find out why deep links are important. Time Stamped Show Notes: 00:27 – Today’s topic: What Does a Healthy Link Profile Look Like? 00:35 – Check Moz to see your spam score—you’ll see how much spam is on your link profile 00:54 – Go to Ahrefs and put in your competitors’ profiles to see their ranking 01:18 – If there are a bunch of spammy links, your link profile is NOT healthy 01:42 – Deep links are important 02:02 – You want to build links to content 02:30 – Your link profile has to be relevant 02:51 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:00 – Go to SingleGrain.com/giveaway to get your FREE copy 03:05 – That’s it for today’s episode! 3 Key Points: Check your spam score to make sure you don’t come off “spammy”. Know your competitors’ link profile and how they’re ranking—th

In Episode #458, Eric and Neil discuss how to network with other marketers. Tune in to learn how organizing a small dinner can help you connect with people and why it is important to engage with people on the same level. Time Stamped Show Notes: 00:27 – Today’s topic: How to Network With Other Marketers 00:32 – Eric and Neil ended up networking with other marketers when they visited their friend in Toronto 00:49 – Throw an event or small dinner 01:06 – You can meet marketers by participating on the web 01:36 – Host a Zoom meeting for mastermind work 01:54 – Make sure you’re connecting with people at your level 02:35 – There are a lot of marketers on Slack groups, such as Buffer and Online Geniuses 03:12 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:22 – Go to SingleGrain.com/giveaway to get your FREE copy 03:26 – That’s it for today’s episode! 3 Key Points: Hosting a small dinner and inviting people into your network can help you forge

In Episode #457, Eric and Neil discuss 7 tools to help with mobile conversion rate optimization. Tune in to hear about the tools that Eric and Neil stand behind and will ensure that your mobile game is operating at its finest!  Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tools To Help With Mobile CRO 00:40 – First tool is Crazy Egg which is a heat-mapping tool that helps you dissect your data in a visual format 01:01 – Second is Google Analytics on mobile which will help you increase your conversion rate 01:23 – Third is an email capture tool like Bounce Exchange, Hello Bar, Sumo and OptinMonster 01:45 – Fourth, survey tools like SurveyMonkey and Typeform 02:03 – Fifth is BuiltWith, which is used to track your competitors’ marketing 02:47 – Sixth is Optimizely that enables you to do A/B testing for mobile 03:06 – Seventh is Google Page Speed—this makes sure your website loads fast 03:29 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:41

In Episode #456, Eric and Neil discuss what you should do to combat your declining Facebook reach. Tune in to learn the tactics you can employ today to grow your reach and why boosting posts to gain more traffic may not work to your advantage.  Time Stamped Show Notes: 00:27 – Today’s topic: What Should You Do to Combat Your Declining Facebook Reach? 00:40 – Facebook keeps on screwing everyone over 00:50 – The algorithms are changing and this will push people to boost their ads 01:20 – Boosting posts for traffic does NOT work 01:38 – Boosting pages for engagement can work, but it’s expensive 02:00 – Facebook Watch is going after YouTube 02:18 – Eric and Neil are thinking of using live stream on Facebook and YouTube 02:38 – Diversify—use other platforms to boost your Facebook reach 02:59 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:06 – Go to SingleGrain.com/giveaway to get your FREE copy 03:10 – That’s it for today’s episode! 3 Key

In Episode #455, Eric and Neil discuss how AI will connect offline marketing with online marketing. Tune in to learn the benefits of AI and the impact it has on the world of marketing today and in the near future.  Time Stamped Show Notes: 00:27 – Today’s topic: How AI Will Connect Offline Marketing with Online Marketing 00:37 – The world is changing; offline and online marketing are being combined 01:31 – Amazon has Alexa, Google has Google Home and Apple is coming up with their own because these companies are after the data they can gather 02:06 – AI is becoming your personal assistant as it allows you focus on more important things 02:22 – There will be drastic change in technology in the coming years 03:02 – Amazon just bought Whole Foods as they know most of their prime users are buying from them 03:50 – Marketing is becoming more automated as technology evolves as well 04:17 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:30 – Go to SingleG

In Episode #454, Eric and Neil discuss how to improve your ranking position on Google Maps. Tune in to learn why citation is important for your local SEO and why your name and address need to match what is used on Google Maps. Time Stamped Show Notes: 00:27 – Today’s topic: How to Improve Your Ranking Position on Google Maps 00:34 – First, verify your Google My Business information 00:46 – Use the same name and address for your website that is shown on Google Maps 01:18 – Acquire Google reviews for your business by asking your customers to leave a review 01:41 – Integrate the Google Maps location onto your website 01:48 – Use citation tools like Moz Local, Yext and BrightLocal for local SEO 02:07 – Make sure you have great images for your locations 02:17 – Links to your site help a lot 02:56 – Run ads on Google Maps 03:03 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:14 – Go to SingleGrain.com/giveaway to get your FREE copy 03:18 – That’

In Episode #453, Eric and Neil discuss how to drive more sales using Google Shopping. Tune in to learn how you can successfully use Google Shopping, why it’s an excellent platform to show off your products, and why free shipping is guaranteed to boost your conversions. Time Stamped Show Notes:Podcast_Episode_453 00:27 – Today’s topic: How to Drive More Sales Using Google Shopping 00:33 – Google Shopping populates search results with product images when you’re searching for a product 01:00 – You need to have the right product feed that’s hooked in to start showing your product 01:08 – Have unique SKUs and more reviews 01:34 – You need technical help to start Google Shopping 01:52 – Make sure you’re bidding competitively 02:10 – Have the right user experience to convert sales 02:24 – Make sure your site is optimized for mobile 02:36 – Offer free shipping as it boost conversions more than anything else 02:57 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics

In Episode #452, Eric and Neil discuss the optimal way to create a sitemap. Tune in to learn why creating a sitemap manually is NOT beneficial for you—especially with all the online tools you can leverage today.  Time Stamped Show Notes: 00:27 – Today’s topic: What Is the Optimal Way to Create a Sitemap? 00:35 – Eric searches sitemap tools and uses sitemap plugins for WordPress 00:52 – You don’t want to create your sitemap manually 01:05 – Your site continuously updates and a sitemap tool can do the updates for you automatically 01:40 – Sitemaps are important because it is crawled by search engines 02:01 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:10 – Go to SingleGrain.com/giveaway to get your FREE copy 02:16 – That’s it for today’s episode! 3 Key Points: Leverage the sitemap tools and plugins that are available for you online. Don’t create your sitemap manually as it needs to be automatically updated. A sitemap is SEO 101—put it on

In Episode #451, Eric and Neil discuss whether you should hire senior marketers or junior marketers. Tune in to learn the benefits of each and also why Eric leans on the side of hiring junior marketers. Experienced marketer or not, Eric and Neil discuss why hiring someone who aligns with your core values is non-negotiable. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Hire Senior Marketers or Junior Marketers? 00:36 – Bottom line: it depends on the current status of your company 01:00 – If you’re starting out, a junior marketer is much more reasonable to have; you can groom them the way you need and want to 01:40 – Neil hires junior marketers because they’re young, they’re willing to learn and they’re more aggressive 02:04 – Some senior marketers tend to be lazy in execution 02:23 – Get people that tie-in with your core values 02:27 – Eric looks for people who are growth-oriented and hungry for achievement 03:01 – There are people who can stay with your company for a long time 03

In Episode #450, Eric and Neil discuss how to use surveying to boost your conversions. Tune in to learn how Neil uses surveys to boost his conversions and discover the RIGHT type of questions people will want to answer. Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Surveying to Boost Your Conversions 00:40 – As long as your surveys are creative, it can be used to boost conversions 00:50 – Neil shares how he helped Eric with his surveys for Single Grain 01:07 – Surveying can generate more leads 01:17 – From your blog page, you can implement surveys to retrieve any kind of feedback 01:25 – Surveys can also be used for your pricing page 01:50 – Google has their own survey tools 01:55 – Qualaroo, Hotjar and Survey Monkey are some tools used for surveying 02:15 – You should be actively surveying 02:20 – Kissmetrics has s blog post that outlines the right questions to ask 02:37 – Keep your surveys short and with high impact questions that are right for your business 03:05 – Time your sur

In Episode #449, Eric and Neil discuss how to use emojis in your marketing. Tune in to learn why you should integrate emojis into your campaigns. You’ll learn how Eric and Neil utilize them and why emojis can even humanize a bot’s response to offer a more personalized experience. Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Emojis in Your Marketing 00:35 – Eric has subscribed to CB Insights which involves the venture capital and private equity world 00:58 – Their email caught Eric’s attention because of the use of an emoji 01:15 – Emojis create an emotional connection 01:28 – Drip allows you to add an emoji—something Eric uses 01:48 – Even if it’s a bot, using an emoji makes the message feel more personal 01:59 – You can also integrate emojis into your blog post 02:38 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:46 – Go to SingleGrain.com/giveaway to get your FREE copy 02:55 – That’s it for today’s episode! 3 Key Points:

In Episode #448, Eric and Neil discuss the 7 types of marketing that are long-term plays. Tune in to learn why your content marketing, link building, and podcasting efforts are worth it—even if your results take more than a year to show.  Time Stamped Show Notes: 00:27 – Today’s topic: 7 Types of Marketing that Are Long-term Plays 00:33 – First is content marketing which usually takes 18 months or longer to become established and effective 00:55 – Second is podcasting which takes over a year 01:14 – Third is link building which shows its effectivity in at least 6-12 months 01:57 – Fourth is campaigns related to your branding or is press-related 02:20 – Fifth, your videos which is considered content marketing 02:30 – The first zero to 10K views are the hardest to get 02:50 – Some people are uploading multiple videos every day 03:04 – Sixth is influencer marketing 03:35 – Seventh is email, which has one of the highest ROIs that you could have, but it takes a long time 04:00 – Be patient; marketi

In Episode #447, Eric and Neil discuss whether or not you should rely on Google Search Console data. Tune in to learn the difference between Google Search Console’s data to Google Analytics’ data and why it’s important to cross-reference what you see with other tools. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Rely on Google Search Console Data? 00:38 – Neil does not see Google Analytics' data matching that of Google Search Console's 00:48 – Google Analytics removes bot traffic while Google Search Console picks up more bot traffic 01:05 – Google Search Console doesn’t update their information as often 01:23 – Google Search Console is still helpful 01:50 – Make sure to still cross-reference with other tools 02:30 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:33 – Go to SingleGrain.com/giveaway to get your FREE copy 02:43 – That’s it for today’s episode! 3 Key Points: Google Search Console’s data won’t always match that of

In Episode #446, Eric and Neil discuss whether adding more text to a page will always result in increased long-tail traffic. Tune in to learn how to effectively add more text to your content and why you should NOT do it if you’re at rank zero. Time Stamped Show Notes: 00:27 – Today’s topic: Does Adding More Text to a Page Always Result in Increased Long-tail Traffic? 00:40 – In most cases, adding more text to a page increases long-tail traffic 00:47 – A great example is Abraham Lincoln’s Wikipedia page that continuously grows 01:26 – Neil has done tests around adding more text and he saw that the long-tail traffic does, in fact, increase 01:33 – The words or phrases should correspond to the content 01:51 – If you’re ranking zero and update with more text, you could lose your ranking 02:21 – Go to the Google Search Console and check all the words and phrases for which you have impressions and/or low click-through rates and expand on those topics 02:41 – After doing a rewrite and republishing, subm

In Episode #445, Eric and Neil discuss how to make Google Analytics more actionable. Tune in to learn how you can use Google Analytics to your advantage and which metrics you can track or test by using its many features. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make Google Analytics More Actionable 00:33 – Check your conversion rates; you can continually improve your rates 00:52 – Look at your traffic tests from a week-to-week perspective 01:07 – See what causes the drops in traffic; check for what you did or didn’t do 01:15 – Make sure to annotate the big changes you’re making on Google Analytics so you can track over time 01:34 – You can set up custom reports in Google Analytics 01:40 – Google Analytics has a studio from where you can draw templates to use for customer importing 01:48 – Avinash Kaushik is a Google evangelist who shares his reports 02:07 – Google has experiments that allow you to run A/B tests 02:24 – If you’re running a campaign, you can check how your campai

In Episode #444, Eric and Neil discuss how to make a professional podcast. Tune in to learn what Eric and Neil use to create their own podcast. They’ll break down their processes and tell you how they can remain hands-off, yet still maintain the highest quality of podcasts. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make a Professional Podcast 00:37 – Eric and Neil record their podcast at The Network Studio in LA, which is a professional studio 00:52 – The best podcasts around have the best audio quality 01:07 – If you can have professional audio quality, you set yourself above what others are doing 01:13 – Make sure to edit your fillers to make it sound more professional 01:39 – Eric and Neil hires writers to create show notes based on the podcast which are pushed to WordPress and iTunes 01:55 – Good hosting is important for podcasting and Eric and Neil use Libsyn which will publish to different channels automatically 02:20 – Use a player for your website that won’t require you to g

In Episode #443, Eric and Neil discuss how to use Google Trends to improve your SEO. Tune in to learn how Google Trends can give you an edge with your content. From seeing what’s currently trending online to discovering what pops up when you search your keywords, Google Trends gives you a picture of how you can improve your game. Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Google Trends to Improve Your SEO 00:35 – Search for keywords that you are ranking for and Google Trends will give you additional ideas 00:58 – Google Trends will tell you what’s currently hot and integrate that content onto your website 01:25 – Eric is currently interested with cryptocurrency and he knows which keywords he needs to include in his writing 02:00 – Search for your brand on Google Trends to give you a better idea about whether or not you need to work on your branding 02:20 – Google Trends is free and easy to use 02:35 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual ana

In Episode #442, Eric and Neil discuss how to create a landing page. Tune in to learn the tools that you can use to create a stunning landing page, and, if you need it, where you can find inspiration to make your landing page stand out! Time Stamped Show Notes: 00:27 – Today’s topic: How to Create a Landing Page 00:35 – Leadpages has a drag-and-drop builder, built-in themes and WordPress plugin that makes it easier for you to create your landing page 01:00 – Unbounce is affordable and they have other tools offered for free 01:20 – Creating a landing page doesn’t mean that it will work, you HAVE to test it! 01:40 – You can get landing page inspiration from Land-book, Dribbble and Behance 02:11 – You can also hire someone to create the landing page for you 02:35 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:43 – Go to SingleGrain.com/giveaway to get your FREE copy 02:48 – That’s it for today’s episode! 3 Key Points: With the online resourc