Projectme

F’d up story My biggest fear came true.  Everyone made fun of me…talking behind my back and even my then-mentor told me I was making a huge mistake.  To the point where I started to really doubt my life-changing decision.  I was going to quit my “fancy” corporate career in Pharmaceutical Sales to go ALL IN on my own business full-time.  They said, “most entrepreneurs fail in the first year.” “Why would you give up a career you worked so hard for?” “It’s going to be hard to make this kind of money on your own” “What are you going to do for health insurance?”  I left during the BIG economic crash…so many people were projecting their fears on me, and maybe even innocently trying to protect me.  But I had been side hustling for 6 months and I was covering my base expenses…PLUS I was tired of making other companies all of this money while following their rules.  I was terrified and I left anyway.  I didn’t have much support or a financial backup plan, and I left anyway.  I had no idea how to run my own business, a

Sideways think your way to success The fastest way to grow any business is to be an industry disrupter instead of a copier.  To our logical mind doing what other successful brands and entrepreneurs are doing sounds like a shortcut. Like the saying “don’t reinvent the wheel”  That saying is often taken too literally and doesn’t allow for fresh innovative ideas or products.  One of the main reasons why ProjectME with Tiffany Carter grew into the millions in just over 2 years is because I DARED TO BE DIFFERENT and showcase it.  Now many people try to copy what I started…you don’t want to do this, I want you to be the original, not a knockoff.  If everyone in your industry is showing before & after photos 24/7 then I want you to do something different ex. Share the story behind the transformation  If the most successful coaches in your industry are talking about energy and manifesting, then I want you to use different words and terms to discuss these topics.  If you’re a permanent makeup artist, Zone in on a

 “Where do I even start?” This is the number one question that prevents people from building their dream businesses. It’s a dead-end question that I professed hundreds of times over a 10-year period.  You obviously don’t know where to start or you would have started.  The emotion behind this question is, what you want feels so far away from where you’re currently at, and to go from point A to point Z feels mind-blowingly overwhelming.  When we get into that stress response, we either freeze in analysis paralysis or procrastinate in order to get an instant sense of relief. After you’ve done that merry-go-round dozens of times, you are sick and ready to get off that damn ride.  But the problem remains…what do I do first to build this business? What should I focus on? How am I going to make money to pay my bills? Where are the clients going to come from? The first thing is to determine what you would love to get paid to do, no matter how crazy it sounds. Ie. “ I want to get paid to travel.” Second thing is to br

Advice that made me $2 million dollars… First, you need to hear some of the back stories… there is no psychologist or highly successful businessperson in the world that would have said that “Tiffany has the perfect emotional makeup and skill set to build and run multiple multi-million dollar businesses.” I’m risk-averse. My number one priority is always to feel safe and secure as a result of my highly traumatic childhood.  I’m an empath, introvert, and intuitive, who is highly sensitive and I can take EVERYTHING to heart.  And you will love this one, I’m pretty lazy. I’m not some Type A personality, who gets off on being competitive.  You get the picture here… When my first business wasn’t budging at all, and here I was working 12-hour days, over-delivering to my 2 clients, and desperately trying to figure out how to stop trading my time for money….. I called my Lebanese Law of Attraction Coach in a full-blown entrepreneur meltdown.  In his calming beautiful accent, he said, “Tiffany how we operate in one are

If you keep attracting people who are filled with excuses instead of excited to sign up for your offers, there is a hole in your messaging and marketing strategy.  Most often, it’s because you don’t really have one in place. Winging it while posting and hoping isn’t a profitable marketing plan.  A client came completely at a loss why more people aren’t buying her group coaching program since it’s “amazing and people have gotten great results.”  Her desire is to scale her group programs to have high 5 and 6-figure launches several times a year, but obviously, she can’t do that with only 6-10 people signing up.  The problem wasn’t her program, her credibility, or even likability…it was how she was presenting her program > both the messaging and the branding were repelling people instead of attracting them.  EXAMPLE: Which sounds better to you?  Bangin’ Body Bootcamp  Feel Confident in your Body in 12 Weeks and lose weight  Or  Bangin’ Body by Springtime  A Specialty Program designed to build lean muscle and los

Hard truth…I wish I knew sooner.  Some people don’t love you; they just love the benefits that come with you.  The fastest way to weed them out is to set boundaries and observe whose behavior changes.  A funny thing happens when we start to prioritize our needs and please ourselves; some people in our lives will become displeased. As you having weak boundless highly benefited them.  At one point in my life, almost everyone in it was TAKING from me, and I was letting them.  > Some drained my energy  > Some drained my bank account  > Some drained my confidence  As a recovering codependent and people pleaser, I didn’t know how to all of a sudden set boundaries and new rules without pissing these people off.  A wise mentor of mine said to me, “to avoid upsetting people, you’re willing to sacrifice your life?” Well dang, when she put it that way!  This is exactly why as your coach, I will always give it to you straight, as the tough truths and wisdom are what we need to hear (not always what we want to hear).  If

We’ve all done it…And we’ve all paid the price. Not just once, but every single person who reads this has fallen for it multiple times.  We are humans with giant egos. When an expert marketer knows how to push those greed-based buttons within us, we often BITE.  Who wouldn’t want something that seems like such little work and effort in exchange for HUGE RESULTS and REWARDS?!!!  >Bought the supplement promising to help us gain muscle and lose fat. >Bought the course that would show us exactly step by step how to go viral with Instagram Reels. >Hired the Facebook ads team and SEO expert thinking, “THIS is what’s going to triple my sales and audience, without me doing more work.”  >Joined a group coaching program saying once I learn the “energenix (yes spelled with an ‘x’) of money and how to magically collapse time, everything will manifest at rapid speed.”  It all typically ends the same way, in regret, disappointment, and shame.  The hard truth that many people don’t want to believe is true, cause it’s not cu

 Calling myself out for all of us…a week in a negative brain spiral.  This time of year, I call the “Pressure Cooker of Dirty Diapers.” It’s when the dopamine has worn off from the New Year’s high, and the DOING of all things is in full force. Everything feels like it’s spinning, it’s all too much, and it makes me want to quit and run away to the Italian countryside.  In all honesty, I set myself up for this mental sh%t storm…without realizing it. You likely have to, which is why I’m sharing this story. It started the second week of December, when I dreamed up a list of all the things I want to get done during the holidays and that “down” period between Christmas and New Year’s: Clean out my closets to donate to charity  Review and approve all of my emails & sales page for my big launch in 2023 Write a chunk of my book Start Pilates again Review every page of my website and provide edits to my team Writing these down made me feel empowered like I have my sh%t together (insert the dopamine high).  Then w

My addiction is embarrassing and I’m ready to share it. This will be proof to you of how deep and intertwined our bad habits, compulsions, and behaviors can be. For the record, EVERYONE ends up addicted to something at some point.  It’s not just drugs and alcohol. You can be addicted to work, exercise, external validation, negative excitement, procrastination, sugar, male attention, shopping, and your phone….I even have a friend in my support group that is addicted to the game Candy Crush.  Here’s how you know if this habit of yours has escalated into an addition: If it comes with a negative cost to your physical health, emotional well-being, your spiritual connection, goals, your finances, or your relationships.  No one has ever said that “Salad is ruining my life.” As a great leader, I know in order to best help you; I have to be vulnerable first.  Hi, I’m Tiffany and I’m an ice cream addict. You may have just laughed, and that’s ok it does sound silly….but here’s when I knew it was a deeper problem. I star

 There are 2 ways to climb a mountain. One way requires less effort and therefore is more enjoyable…the other way is rough but doable. Climber 1: Brings everything they could possibly need for any circumstance, plus backup supplies, plus an extra large tent for comfort and safety. Her pack weight is maxed out, but she is literally prepared for anything and everything.  Climber 2: Brings only the essentials. She trusts the training she invested in from her climbing mentor, and her instincts on what is truly a necessity, then she surrenders the rest. Her pack is light and tight and rests comfortably on her back, she’s eager and excited for the challenge of this climb.  Which climber would you place a bet to reach the top first, while also enjoying it the most? The reason why some continue to rise faster and further isn’t because they are necessarily more talented, focused, or have larger audiences…it’s because they continue to lighten their load, so they are free to rise higher.  Trying to figure everything out

Six years ago I was on death's door.  I literally worked myself to almost death. Not so ironically, this is exactly what my mom pounded into my head that was required to be successful as a woman in the business world.  First of all, we clearly have an outdated crap version of what SUCCESS is…. Yes, if SUCCESS only equals money, a fit body, fancy trips, and handbags then yes, I had achieved SUCCESS. (I had a million dollars in the bank by the time I was 30) It took me getting so sick that I couldn’t move off the couch, had to sit down to shower, released 90% of my clients, and gained 30 pounds in 45 days to WAKE UP to a new understanding of SUCCESS.  Here I spent my entire life obsessed with achieving more, obtaining the “perfect body,” and getting more awards, assets, and money….yet, I felt more empty and more broken than ever. True success comes from true abundance. When we are abundant, things happen with a sense of ease, enjoyment, and playfulness. There is no forcing, hustling, and pushing needed when you

Letting go is painful AF. Even releasing things, people, and beliefs that we know are life-sucking IS HARD, and we often spend a ton of energy resisting the inevitable.  When we’re in this level of resistance to releasing, many times God and the Universe do what we are unable to do for ourselves.  I’ve had friends and clients get fired from jobs they hated, but were too afraid to quit and start their businesses.  Last year, the pain got so great with a couple of people who I loved dearly, that I was forced to detach from them. I couldn’t see how toxic the relationships were until they were out of my life for some time.  Our tolerance for unhealthy behavior and accepting crumbs, when we really deserve the “whole damn loaf” (as my friend Andrea says) is extremely high for those of us who grew up in dysfunctional households or who’ve been in toxic relationships.  The crumbs start to feel “good enough” over time.  The crap job “isn’t so bad.” The crap relationship “could be worse.” The crappy numb and joyless fe

Your ego doesn’t want to buy into simple or easy.  God forbid abundance is just there for us, and we don’t have to greatly sacrifice ourselves for it.  Your ego will manipulate you into believing EVERYTHING you desire is going to be hard, painful, and take up so much time, energy and money. Then you will stay exactly where you’re at right now, which feels in a sick way “safe” to you, because it’s what you know, it’s familiar, even if you don’t like it.  In order to have the money, the love, the support, the fulfillment, the lifestyle, and the business you desire…. boss-level change is required, and you’ve formed a belief that these changes will require you to do stuff that doesn’t sound fun. THIS IS WHY YOU ARE STUCK IN RESISTANCE.  Let me ask you this > If you knew the actions required to grow your business to 5 and 6-figure months were going to be most exciting, fulfilling, and energizing, and you wouldn’t have to sacrifice time with yourself or your family, would you prioritize doing what it takes RIGHT NO

Don’t you think you owe it to yourself to at least do this…. Numerous studies have shown that your thoughts on average are 80% negative or fear-based.  So if you are choosing to not consciously manage your thoughts, you are spending most of your mental bandwidth on low-vibe crap. No wonder you’re exhausted.  No wonder you’re still “toe-dippin’ “ on your business. No wonder you’re in major resistance to doing the thing you need to do in order to build the business, the bank account, and the life you desire.  If you set any New Year’s intentions or goals, let this be one of them: to prioritize feeding your mind and empowering abundant thoughts DAILY.  Truly none of your other goals will manifest if you’re working against a broke mindset.  Set alarm reminders on your phone with statements of why this is all possible for you, why you are capable of doing it, and having it.  Go on daily Abundance Walks or carve out even 15 minutes for Abundance Sessions (use my free 3-part series). You can do this anywhere at a

The Secret to Manifesting Money CHEERS to attracting the best of the best and refusing to settle for anything less! Simply saying these statements isn’t enough. We’ve all done it; most of us have done it buzzed this time of year. We proclaim what the New Year will bring, and how we’re going to magically transform into this fresh version of ourselves simply because this current year is behind us. I wish it were that easy. I can’t tell you how many times I did a New Year’s toast around leaving my corporate career and starting my own business, or being done with toxic relationships…only to flash forward to mid-February not having taken any serious action. Setting intentions, goals, resolutions, and manifestations WITHOUT clear accountability and major action, will all end in the same place >>>> The Land of Lost Dreams. This is the place where everything your higher self desires goes to be put on hold until you “feel ready,” “are more prepared,” or the “timing is better.” How about you set things up differently t

 “You’ve gotta be kidding me!” I YELLED. 2022 I’ve labeled as the Year of the Reckoning. Everyone I know had their boundaries tested, and had to distance or remove at least one toxic person from their lives.  This happened to me several times this year, leaving me pleading and yelling to God. I was so blown away by people’s unacceptable behavior, and my lack of seeing the red flags.  Keep in mind I’ve had thousands of hours of therapy, inner child work, energy healing, and trauma recovery…So I wanted to believe I wouldn’t let my boundaries get crossed, or any abuse occur. HA! I only laugh because somehow I forgot I was a human who has deep core wounds that will be with me for life.  Making it easy to miss the more subtle toxic behaviors, micro-aggressions, and boundary breakers.  Before I knew it, I was accepting unacceptable behavior in my life and in my business. Here’s how it showed up: Telling myself I need to extend more patience, love, and tolerance to someone who’s struggling. Avoiding bringing up som

Let’s get on board with this vibe for 2023!  If you listen to my podcast (if not, why the hell not?!), you know I always say, “Like attracts Like.”  Whatever crap we are settling for and accepting in our businesses, careers, friendships, love life, and bank accounts WILL continue to show up, UNTIL we decide we deserve something different and refuse to accept anything less. These kinds of boundaries are easy to say, but hard to carry out.  Because, in order to start attracting the best, you will have some life disruptions. Some people will get upset with you.  You will have to let go of some toxic clients.  You may end up realizing that most of your friends SUCK, and that hurts.  You will need to invest more money into yourself and your business, it will be scary and uncomfortable at first.  To continue to settle for less than you desire comes at an even higher cost.  Your complete happiness.  Fulfillment. Feeling heard and supported.  Financially having limitless options to do, live, have, and experience

 “NOTHING IS WORKING !” After coaching over 150,000 people all over the world, I know with 100% CERTAINTY that everyone I work with at some point will say this to me. It doesn’t matter if it’s a highly successful entrepreneur looking to scale their business into the 8-figures, or a new solopreneur starting their business from scratch…the emotions are the same, it’s the circumstances that are different. Both of these women are going after something bigger, something more, it’s risky, terrifying, and vulnerable AF.  Of course, your physical and mental fear responses are going to come up in full force. This happens to me too.  The key is to work ourselves back into a calm surrendered state, as this is where the abundance flows. Here’s what works for me: > Get it out, don’t stuff down your fear or it will linger. I will vent to a business friend, my coaches, and my therapist. Then I will move my body, go work out, go for a walk, punch a pillow, and move this energy out of my system.  > Write out the facts. When i

 This ONE belief literally almost killed me. (Trigger Warning) A little over 8 years ago, I made the decision to end my time on this Earth.  My plan was to do it on my birthday as a gift to myself and the world.  How did I get to such a low point? It all stemmed from one constant unchallenged thought, which I came to convince myself it was a fact.  “No one really understood me.” I had always known that I was different, and I also learned quickly to keep that buried deep inside as it wasn’t socially acceptable, and certainly not celebrated.  I asked questions at 6 that got me kicked out of Sunday School I knew when people were upset, even if they were faking a smile, and when I would address it, people would often get defensive or weirded out. I spoke to inanimate objects and people I could not physically see, but I could feel.  When I would play Barbies, I never wanted to be married, and I thought Ken was lame.  So I quickly learned to pretend so my friends and family didn’t know how “weird” I was.  I felt

 Sample profitable caption template for you:  This probably goes without saying, but keep in mind there isn’t any magical caption that will convert into cash if the foundations of your business aren’t set up.  However, I have many business owners who come to be with the foundations set who are leading HEAVY MONEY on the table, by not knowing how to strategically create profitable content.  Digital content is a marketing strategy, not a business plan. LET ME BREAKDOWN AN EXAMPLE of high-converting caption: HOOK LINE: 80% of your mental bandwidth should be dedicated to this line. If you do grab their attention, they will never read or watch the rest of your message.  Ex. 98% of you are ignoring the most profitable content in social media.   RELATABILITY: Now you need to show your ideal client that you understand exactly where they are at…if people feel like you “get them” they will buy from you.  Ex. Let me guess, you’re spending hours creating reels, writing captions, and making graphics while receiving little