Marketing School | Digital Marketing | Online Marketing

In Episode #181, Eric and Neil discuss what kind of videos you should be creating when doing live streaming. They also delve into what interests viewers in terms of content and how you should carry yourself in your videos. Tune in to get some practical advice on how to connect with your viewers and make those conversions—in other words, how to make a successful video. Time Stamped Show Notes: 00:27 – Today’s topic: Live Streaming 101: What Kind of Videos Should You Be Creating? 00:40 – “Behind the scenes” videos are always a way to get people watching 01:03 – Second, do a Q&A as it builds relationship and interaction with the viewers 01:20 – Third, try to do an interview—perhaps an impromptu interview 01:30 – With Facebook live, you can also invite others to join your live stream 01:40 – Fourth, check Gary Vaynerchuk and his short clips of advice and try to mimic him 01:52 – Make sure it is general advice related to your audience, that will really help them 02:15 – Fifth, do a product or service

In Episode #180, Eric and Neil discuss how you can get started with affiliate marketing. What is affiliate marketing and how can this benefit your brand and company? Tune in to find out how to be successful in affiliate marketing and the essential guidelines for setting it up.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Started with Affiliate Marketing 00:35 – Affiliate marketing is performance marketing 01:10 – The commission will depend on the industry and products 01:39 – Affiliate marketing is getting other marketers to push your product 01:47 – Affiliate Marketing One Hour a Day by Evgenii Prussakov 02:06 – It’s about the traffic you can get and what you can promote that is relevant to the offer 02:52 – You can also do paid advertising 03:05 – Cheap traffic sources are Facebook and Pinterest 03:26 – LeadDyno and Getambassador are great tools 04:07 – Have specific guidelines set up so your brand won’t get destroyed by the affiliate 04:25 – Go to any popular affiliate netwo

In Episode #179, Eric and Neil discuss the type of content you should be creating when you can only blog one time a week. Tune in to learn how to make a blog that strikes its audience—and not just to read the blog—but compelling enough to share it, too! Time Stamped Show Notes: 00:27 – Today’s topic: What Type of Content Should You Create When You Can Only Blog 1x a Week? 00:39 – Neil was using Quick Sprout, just once a week 01:38 – You want to produce something that stands out and makes people want to link 01:49 – First, figure out who are you targeting and how you can help them 02:00 – Kissmetrics targets marketers 02:10 – Second, who are your ideal customers? 02:55 – Your content should be very specific 03:25 – Companies are looking at more detailed metrics 03:42 – Blogs should be actionable and thorough 04:00 – Groove HQ is a good example of a growing blog 05:08 – Help Scout blog posts are in-depth and well done, ranking 1 and 2 on Google 05:56 – Be specific and don’t go for volume; go fo

In Episode #178, Eric and Neil discuss how you can get sales and marketing to work together. Sales and marketing are a vital part of your company whose roles/tasks are mutually dependent on one another. Therefore, it’s wise to get these teams collaborating. Tune in to find out the benefits of having these two teams work together and how to streamline the communication process. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Sales and Marketing to Work Together 00:48 – Get both teams together to brainstorm great content and blog post ideas 01:07 – Objections can also be answered and conversion rates can go up 01:14 – Collaboration is key and people like to work together 01:35 – “Most sales organizations are data driven” 02:15 – Automate as much as possible 02:19 – Improve and keep adjusting the funnel 02:40 – Analyze the presentation and be analytical 03:16 – Marketing can have a clear understanding of how they can help sales and sales should start closing more 03:25 – Use Amplemarket on

In Episode #177, Eric and Neil discuss the ideal URL structure for SEO. People often overlook the importance of their URL address and end up losing out on organic traffic. Tune in as Eric and Neil discuss how to clean up your URL and share their own experiences about how they improved their own URLs. Time Stamped Show Notes: 00:27 – Today’s topic: The Ideal URL Structure for SEO 01:00 – Usual structure of a webpage explained 01:40 – Having a lot of categories on your URL makes it difficult for Google to crawl it 01:55 – For example: NeilPatel.com/makeup/allthemakeup 02:10 – The categories tell Google the topical relevancy 02:30 – Neil’s current URL structure 02:45 – There are a lot of titles and categories—this confuses Google, making it difficult to discern what category it should fall under 02:56 – Neil’s blog posts don’t rank as well as his guide 03:30 – URL should NOT be taken for granted 03:45 – Neil shares what he learned from his searches 03:52 – Less than 6% of results on page one of r

In Episode #176, Eric and Neil discuss how topical relevancy can boost your ranking. It’s important to know how your keywords and content work against and for you through Google’s ranking systems. Tune in to know how to master topical relevancy and how checking your competitors’ work can help you climb to a better rank. Time Stamped Show Notes: 00:27 - Today’s topic: How Topical Relevancy Can Boost Your Ranking 00:34 – Topical relevancy allows the small guys to compete with the big guys 00:49 – Neil explains how Google ranks websites according to SEO relevancy 01:16 – SingleGrain ranks for marketing related keywords 01:43 – Google can’t seem to find the right keywords for Growth Everywhere which describes the stories of entrepreneurs 02:20 – It is important to have strong topical relevancy when starting your website 03:03 – Focus on a specific topic 03:35 – Being the best on one topic is what topical relevancy is about 04:20 – Marketmuse suggests all the phrases and terms that you should be u

In Episode #175, Eric and Neil discuss how to reduce your bounce rate. A bounce rate is the percentage of visitors to a particular website who navigate away after viewing only one page. Simply put—if your page is boring, people leave, and the higher your bounce rate. Tune in to learn practical ways to reduce your bounce rate so you can keep your visitors sticking around long enough to make that sale. Time Stamped Show Notes: 00:27 - Today’s topic: How to Reduce Your Bounce Rate 00:33 – Bounce rate is when someone leaves your site right away 00:42 – The textbook definition of bounce rate: “the percentage of visitors to a particular website who navigate away after viewing only one page” 00:47 – A rising bounce rate is a sign that you have a boring homepage 01:16 – First, have a good design that keep people in your website 02:03 – Removing your pop-ups can decrease your bounce rate 02:26 – People are more likely to stay if your website doesn’t have loads of pop-ups 02:48 – You might need to check if it

In Episode #174, Eric and Neil discuss the two social media metrics that actually matter. These metrics are THE indicators that show whether or not your marketing strategy is working. Tune in to find out what they are and how to improve upon your ratings. Time Stamped Show Notes: 00:27 – Today’s topic: Which Social Media Metrics Actually Matter? 00:44 – First metric is the engagement rate—the number of reach of your post divided by those who shared, commented, or liked your post 1:03 – Engagement rate is how effective your post is in social media 1:15 – You can check the engagement rate in Facebook insights or to some extent, in Youtube 1:38 – Neil shares that in social media, the more people are engaged, the more likely they will buy 1:40 – Engagement is not about the number of fans, but how they respond to your posts 1:53 – For example, HubSpot’s fan page in Facebook has over a million fans but they are not engaged 2:15 – Another tracking metric is the ROI 2:22 – Social media marketing cost

In Episode #173, Eric and Neil discuss how you can write a killer blog post. Many people can slap a string of coherent sentences together and call it a blog—but, can they capture their readers' attention? Tune in as Eric and Neil reveal solid suggestions for creating a blog that will entice and hook an audience. From your title to the images place amidst your text, all these details count.  Time Stamped Show Notes: 00:27 - Today’s topic: How to Write a Killer Blog Post 00:35 – Write a great headline and continue the thought in the first few sentences to hook the readers 00:59 – Go to Copyblogger for the headline formula 01:15 – Think of blogging as a presentation or a classroom lecture 01:33 – Engage with your readers 01:46 – Start with a conversation 01:57 – Neil shares a sample conversation in a blogpost 03:08 – Use sub-headers or bullets to keep things organized 03:45 – Eric shares an example that can get readers hooked 04:08 – Add media to your blog post 04:32 – Eric uses DesignPickl

In Episode #172, Eric and Neil discuss how you can keep your users engaged with your video. Videos are becoming a more common way in which we share content, so how do you know if you’re doing it right? Tune in to find out some practical tips and online applications that help make your videos more engaging—and the more engaging the video, the more viewers and conversions! Time Stamped Show Notes: 00:27 - Today’s topic: How to Keep Your Users Engaged with Your Video 00:39 – In 2020, most content will be in video 00:46 – Live videos have become popular and the number of viewers have doubled 01:10 – Keeping your videos short can help you have a high view count, but lower conversion rate 01:28 – First, try to make your video like a story 01:45 – Think about yourself watching a movie 02:13 – “The more storytelling you do—the more emotions you leverage, the more hooks you create, the more sales you end up generating from those videos” 02:30 – Start with a video transcription or caption 02:43 – Rev has

In Episode #171, Eric and Neil discuss the 7 age-old advertising principles that are still relevant and effective to this day. Tune in to learn how the big companies like Coca-Cola, McDonald’s, and AT&T are still winning in the advertising world because of these key principles that you can start using today. Time Stamped Show Notes: 00:27 - Today’s topic: 7 Age-Old Advertising Principles that Are Still Relevant Today 00:36 – First, write a great headline 01:08 – Warren Buffett tells his CEOs to always protect their brand 01:22 – Branding is everything and just one mistake could ruin everything 01:43 – Third, tell a story 01:45 – Stories or advertorials drive people and evokes their emotions 02:21 – Fourth, consistency in advertising, regardless of how large your company is or how well-known 02:48 – The Rule of Seven explained 03:10 – Fifth is from 22 Immutable Laws of Marketing, by Al Ries and Jack Trout: 03:41 – The “first mover advantage” 04:18 – Sixth is from Don’t Make Me Think

In Episode #170, Eric and Neil discuss 7 advanced marketing automation tactics for your blog. Marketing automation allows you to know your subscribers better and respond to their behavior. Tune in to learn how advanced marketing automation can be very helpful for your blog and what to do with those unopened emails. Time Stamped Show Notes: 00:27 - Today’s topic: 7 Advanced Marketing Automation Tactics for Your Blog 00:36 – Marketing automation is how you market and send messages to people according to their behavior on your site 01:05 – First, on your thank you or intro email, add three different links for people to see what kind of people they are (ex. are you a beginner, intermediate, or advanced online marketer?) 01:52 – Neil shares what he learns through automation if people are opening your email, your open rate goes up 02:21 – If someone isn’t opening for 5 times on a paid email, take the person off the list 02:55 – Third, make sure you have a list or campaign that specifically targets your c

In Episode #169, Eric and Neil discuss the 7 steps for running a successful webinar. Using webinars is one of the best ways to drive people to your website. Half the battle is in the preparation—and, yes, there are right ways to set yourself up for success. Tune in to learn 7 easy steps that will help you and your viewers get the most out of your webinar. Time Stamped Show Notes: 00:27 - Today’s topic: 7 Steps for Running a Successful Webinar 00:45 – Masterminds and enterprise companies use webinars to try and convert people 00:55 – In a webinar, you are educating and building a relationship with your viewers 01:12 – First, have an email reminder 01:25 – “Just because someone registered for it, doesn’t mean that they’re going to remember” 01:30 – Set email reminders ahead of time 01:45 – Second, make sure you have an option for someone to register and watch the webinar within the next 15 minutes 02:28 – Because people are waiting, they are most likely to attend the webinar and the attendance rate

In Episode #168, Eric and Neil discuss how to create content that people actually search for. Creating content that grabs an audience and attracts visitors requires some effort on your part, but where do you start? Tune in to find out what drives people to keep reading and how you can create content that is worth the search. Time Stamped Show Notes: 00:27 - Today’s topic: How to Create Content that People Actually Search For 00:43 – Shawn Ellis mentions that SaaStr gets 3M visitors per month 01:10 – Jason gets asked on Quora and he answers the questions in his blog 01:30 – Check Saastr/Quora to know how Jason does it 02:04 – Use Google Keyword Planner, KeywordTool, UberSuggest, and AnswerThePublic.com for keyword research 02:47 – If you have a team, grab them and ask to brainstorm on a certain topic 03:15 – You hire a team for a reason 03:30 – Neil shares information from Jason Lemkin’s Quora Q and A blog 04:29 – Neil checks Jason Lemkin’s website visitor count 05:08 – Use Market Muse to upg

In Episode #167, Eric and Neil discuss the 7 unconventional ways to learn marketing. You can learn in more ways than just reading a Dummies Guide or checking in at the next university.  Time Stamped Show Notes: 00:27 - Today’s topic: 7 Unconventional Ways to Learn Marketing 00:33 – First is by watching conference videos on Youtube like Inbound 2016 by Hubspot 01:14 – There’s a lot of marketing content on Youtube 01:35 - Second is by networking with individuals 01:40 – Sharing a drink is a good way to do it 02:40 – Individual marketers from other companies share their tactics 03:00 – Third, strategize how to get the most out of conferences 03:19 – Check who’s attending and the influencers that will attend 04:00 – Fourth, practice on your own website 04:25 – The plugins on Wordpress can help you execute what you’ve learned 04:50 – “You have to test it on your own site to be very good” 04:55 – Fifth, access a mastermind 05:03 – There are digital marketers you can pay for about $25/mon

In Episode #166, Eric and Neil discuss the reasons why no one reads your content. Writing content may be easy for you, but are people actually reading it? Is it reaching the right audience? Tune in to find out how posting daily is just as important as knowing how to share your posts. Time Stamped Show Notes: 00:27 - Today’s topic: Why No One Is Reading Your Content 00:36 – You’re not doing anything to stand out and people are getting bored with the content 01:17 – 8 out of 10 people will read your headline, but only 2 out of 10 will continue to read the article 01:50 - Search for Copyblogger headline formula and find formulas that help you create attractive headlines 01:58 – Portent headline generator will help you craft awesome headlines 02:10 – Blogger Jon Morrow manages Kissmetrics blog 02:43 – If you can get a drunk person’s attention, you can get the normal ones’ 02:58 – Look at Growth Everywhere’s episode with Derek Halpern 03:10 – Spend time promoting your content 03:51 – “Everybody is

In Episode #165, Eric and Neil discuss how they got their podcast to 1 million downloads in just 4 months. Starting a podcast requires a knowledge base. You need to know how to keep your listeners engaged! Tune in as Eric and Neil tell you just how you can rapidly grow those downloads with a few invaluable tips.  Time Stamped Show Notes: 00:27 - Today’s topic: How We Got Our Podcast to One Million Downloads in Just 4 Months 01:05 – The first 3 years of “Growth Everywhere” were really tough 01:27 – Eric made a lot of mistakes at the start 01:33 – You have to be consistent with your podcast to hold your audience 02:10 – The people who produce the most amount of episodes, get the most number of listeners 02:30 – It’s not about producing really long episodes 02:44 – Neil shares the idea of “The Marketing School” 03:44 – “Information in, information out”—Eric wants valuable information that will make him ACT 04:28 – Eric shares his experience listening to Tim Ferris’ podcast 04:45 – Keep things con

In Episode #164, Eric and Neil discuss what account-based marketing is and how to leverage it. Account-based marketing is a new term for an old, tried and true practice for marketers. Tune in to find out more about account-based marketing and the leads that deserve your attention. Time Stamped Show Notes: 00:27 - Today’s topic: What Account-Based Marketing Is and How You Can Leverage It 00:36 – Account-based marketing makes you identify ideal prospects ahead of time 01:15 – Have an inbound SDR to look at the exact leads 01:33 – Infer is a software solution that can help determine which leads are your most valuable leads 02:54 – You can spend your marketing effort towards responding and entertaining leads 03:16 – The cost of Infer depends on your size 03:24 – Lead forms work with 15-16 questions spread over a few pages 04:06 – Apple Market Fetch works for people who use Slack and it can scrape the web to find qualified leads 04:44 – Clearbit will show you information of people in your list 05:12

In Episode #163, Eric and Neil teach us how to build a brand using live video. In 2016, live videos became the new trend in business. From SnapChat to Facebook Live, almost every platform has their own channel to facilitate this service—so, why not use it? Listen as Eric and Neil explain the benefits of live video and give us effective strategies to get the most out of this marketing strategy.   Time Stamped Show Notes: 00:28 – Today’s topic: How to Build a Brand Using Live Video 00:34 – Videos are getting bigger 01:11 – Live videos are the “behind the scenes” of people’s lives 01:53 – Gary Vaynerchuk leverages videos in his own terms, hiring D’Rock to follow him around and record his videos 02:26 – Gary V is ahead 10x because he does more live videos than anyone else 03:08 – Doing exciting stuff that relates to people equates to higher conversion rates 03:26 – Live videos are like your own TV channel 04:13 – People like doing business with PEOPLE 04:37 – Neil and Eric are both investing in live vi

In Episode #162, Eric and Neil discuss how to outrank your competition when you have fewer links. Link building is an essential part of ranking your website; however, Neil and Eric teach us that it is possible to outrank your competitors thanks to Google Hummingbird. Tune in to find out how to maximize on Hummingbird’s new update to increase search engine traffic to your website. Time Stamped Show Notes: 00:28 – Today’s topic: How to Outrank Your Competition When You Have Less Links 00:42 – Links have a lot of impact in Google ranking 00:50 – The “Hummingbird Update” had the biggest impact on search engine listings 01:02 – Hummingbird looks at everything in a topical sense 01:27 – The new update looks at topics and themes 01:29 – “Websites with the strongest themes tend to rank the best” 01:49 – The new algorithm looks for depth and detail 02:25 – Look at these blogs to learn more about Hummingbird: GetRichSlowly, MyMoneyBlog, PennyHoarder, and MagnifiedMoney 02:40 – GetRichSlowly is the oldest