Marketing School | Digital Marketing | Online Marketing

In Episode #174, Eric and Neil discuss the two social media metrics that actually matter. These metrics are THE indicators that show whether or not your marketing strategy is working. Tune in to find out what they are and how to improve upon your ratings. Time Stamped Show Notes: 00:27 – Today’s topic: Which Social Media Metrics Actually Matter? 00:44 – First metric is the engagement rate—the number of reach of your post divided by those who shared, commented, or liked your post 1:03 – Engagement rate is how effective your post is in social media 1:15 – You can check the engagement rate in Facebook insights or to some extent, in Youtube 1:38 – Neil shares that in social media, the more people are engaged, the more likely they will buy 1:40 – Engagement is not about the number of fans, but how they respond to your posts 1:53 – For example, HubSpot’s fan page in Facebook has over a million fans but they are not engaged 2:15 – Another tracking metric is the ROI 2:22 – Social media marketing cost