Marketing School | Digital Marketing | Online Marketing

In Episode #171, Eric and Neil discuss the 7 age-old advertising principles that are still relevant and effective to this day. Tune in to learn how the big companies like Coca-Cola, McDonald’s, and AT&T are still winning in the advertising world because of these key principles that you can start using today. Time Stamped Show Notes: 00:27 - Today’s topic: 7 Age-Old Advertising Principles that Are Still Relevant Today 00:36 – First, write a great headline 01:08 – Warren Buffett tells his CEOs to always protect their brand 01:22 – Branding is everything and just one mistake could ruin everything 01:43 – Third, tell a story 01:45 – Stories or advertorials drive people and evokes their emotions 02:21 – Fourth, consistency in advertising, regardless of how large your company is or how well-known 02:48 – The Rule of Seven explained 03:10 – Fifth is from 22 Immutable Laws of Marketing, by Al Ries and Jack Trout: 03:41 – The “first mover advantage” 04:18 – Sixth is from Don’t Make Me Think