Marketing School | Digital Marketing | Online Marketing

In Episode #170, Eric and Neil discuss 7 advanced marketing automation tactics for your blog. Marketing automation allows you to know your subscribers better and respond to their behavior. Tune in to learn how advanced marketing automation can be very helpful for your blog and what to do with those unopened emails. Time Stamped Show Notes: 00:27 - Today’s topic: 7 Advanced Marketing Automation Tactics for Your Blog 00:36 – Marketing automation is how you market and send messages to people according to their behavior on your site 01:05 – First, on your thank you or intro email, add three different links for people to see what kind of people they are (ex. are you a beginner, intermediate, or advanced online marketer?) 01:52 – Neil shares what he learns through automation if people are opening your email, your open rate goes up 02:21 – If someone isn’t opening for 5 times on a paid email, take the person off the list 02:55 – Third, make sure you have a list or campaign that specifically targets your c