Marketing School | Digital Marketing | Online Marketing

In Episode #241, Eric and Neil discuss the 7 keys to becoming a successful blogger. They discuss Chris Coyier and Chalene Johnson—some of the most successful in this space—to see what makes their content stand apart. Tune in to find out practical tips and tools you can implement, today, that will take your blog to the next level. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Keys to Becoming a Successful Blogger 00:34 – Key #1: Consistency 00:39 – Chris Coyier from CSS-Tricks gets over 7 million visits per month—How did he get there? 01:05 – The key to success is consistency which maintains that high level of engagement 01:21 – Key #2: Stay ahead of the curve 01:42 – Don’t just match your competition — outshine the competition 02:07 – “Go above and beyond to succeed” 02:12 – Key #3: Promote your content 02:21 – Build relationships with your clientele 02:26 – Buzzsumo will help you find people creating similar content—work together 02:45 – Groove HQ has great insights into how you can pr

In Episode #240, Eric and Neil discuss how to make the most of your Twitter audience before it dies. Tune in to learn why Twitter is still very much alive and the impact you can have by having quality and consistent interactions with your Twitter audience. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make the Most of Your Twitter Audience Before It Dies 00:34 – Eric shares the feedback they got from a previous episode about Twitter 00:55 – Neil’s assistant told him to be more engaged on Twitter 01:20 – Eric responded to the commenter on the episode 01:32 – Engage with your audience on Twitter 01:53 – Run Twitter ads if you think it will still work for you 02:07 – Go live on Twitter using Periscope or the Twitter app 02:28 – You can use Twitter to showcase your success 02:32 – You can also share testimonials and ask your audience to do the same, too 02:28 – It’s personalized and creates engagement 03:18 – Use Edgar combined with Buffer to schedule your Twitter posts 04:10 – Being

In Episode #239, Eric and Neil discuss the top marketing tools that they both use to run their businesses. Tune in as they list the marketing tools that help their ships run smoothly so that you can know which tools are worth incorporating into your daily business operations. Time Stamped Show Notes: 00:27 – Today’s topic: The Top Marketing Tools that Eric and Neil Use to Run Their Businesses 00:50 – Drip is Eric’s email service provider 01:10 – Go to GrowthEverywhere.com/Drip to get their free plan 01:16 – Eric can’t live without Leadpages 01:47 – Hubstaff is Eric’s team time tracking tool 02:05 – Eric uses Slack with different integration tools 02:24 – Zapier has also been very helpful for Eric’s team 02:59 – Neil’s team uses Google Analytics and they use it daily 03:17 – For emails, Neil uses Infusionsoft and they paid a consultant to help them figure out how to use it 03:34 – Neil also uses Plus This within the Infusionsoft campaign 03:45 – Neil’s team also use Ahrefs on a daily basis 0

In Episode #238, Eric and Neil discuss the new Google AdWords tricks that you can try in 2017. Tune in to learn how remarketing videos can drive your conversion and how to minimize your spending on ads without sacrificing your traffic and conversion rates. Time Stamped Show Notes: 00:27 – Today’s topic: New Google AdWords Tricks to Try in 2017 00:37 – YouTube advertising 00:50 – You can target specific keywords using your videos on YouTube 01:05 – Neil has a remarketing video on his page and he added it to Google AdWords and YouTube remarketing 01:28 – Run responsive ads 02:02 – Google also has extended ads 02:29 – Pay will increase over time, with paid advertising, because of the competition 02:50 – Neil started running different variations of one ad 03:15 – Neil’s cost per click is cheaper when they rotate their ads 03:29 – Run retargeting ads 03:50 – It will save you some money and the audience is more qualified 03:59 – Utilize phone calls to find those leads 04:09 – Use Google c

In Episode #237, Eric and Neil discuss if LinkedIn ads are worth it. Tune in to find out how LinkedIn ads work, if it is the right space for you, and why Eric deems it worthy to invest his dollars into its advertising campaigns. Time Stamped Show Notes: 00:27 – Today’s topic: Are LinkedIn Ads Worth It? 00:43 – Make sure that you test the ads 00:51 – LinkedIn ads are more expensive 01:06 – Eric pushed their educational related content in LinkedIn 01:25 – They tested the content that was beneficial for e-learning companies 01:30 – The traffic from LinkedIn was converting 01:52 – Don’t just look at CPC, but consider CPA as well 02:00 – The engagement rate shown by the click-through rate is very good 02:28 – LinkedIn ads are more expensive because it is heavily used by recruiters 03:01 – If you choose to use LinkedIn ads, combine it with daily posts on your LinkedIn page 03:17 – When you’re doing a sponsored ad, make sure that your image is as big as possible 03:50 – Put some money into LinkedIn

In Episode #236, Eric and Neil discuss maximizing the effectiveness of your live stream sessions. Tune in to learn how you can use your live stream sessions to increase traffic, and how you can repurpose the live content for other, more evergreen, purposes.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Maximize Your Live Stream Sessions 00:44 – Simulcast using Wirecast and Huzza 01:10 – You can hit both Facebook and Youtube at the same time 01:25 – Prior to the day of the live streaming, do promos and an email blast 01:35 – Let people know you’re about to live stream 01:50 – The more people you let know about your live stream, the higher your viewership will be 01:58 – If your video does well, go to Rev and have the video transcribed 02:24 – Most people watch videos with the transcription 02:57 – Take the video from the live session and repurpose it 03:35 – Doing this can double your viewership 03:43 – During a live interview session, get the people being interviewed to shar

In Episode #235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use to measure success.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Launch Your Info Product 00:40 – “There’s a launch sequence that comes with an info product” 00:56 – One type of launch is a “Cart Closing” 01:20 – Second is the “evergreen launch” 01:23 – Jeff Walker’s product launch formula 02:22 – “If you’re launching a product, it’s not about the copy. It’s more about the sequence” 02:55 – Think about your traffic first before launching a product 03:04 – Start with Facebook, Outbrain or Taboola and Google AdWords 03:36 – Doing joint-ventures is also an option 03:50 – A list rental works sometimes 04:15 – Go to GoToWebinar if you want to do a live event, EverWebinar for evergreen webinars 04:27 – For online courses, use Kajabi 04:40 – Infusionsoft is also an option 04:55 – Frank Kern has a sequence of important emails 05:10

In Episode #234, Eric and Neil define what an info product is and discuss how can you create one for your business. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Info Product and How Can You Create One? 00:33 – Eric describes what an info product is 00:57 – He learned about info products during his internship 01:17 – There are nuances around info product 01:25 – You can do 5 to 6-figure launches with info products if done well 01:44 – With info product, you’re going to have HUGE refund rates unless your product does what it says it will do 01:59 – Your product must solve your audiences’ pain points 02:06 – Conduct customer surveys and keep refining your product 02:16 – Lean on word-of mouth marketing and keep people happy with your product 02:27 – Eric describes how to create an info product 02:30 – Repeat or repurpose your content to make it into an info product 02:51 – You can use Quicktime or Powerpoint to stream your content 03:00 – Get an idea from Udemy and Skillshare abou

In Episode #233, Eric and Neil discuss whether or not you should use Outbrain or Taboola. Tune in to learn whether or not Outbrain or Taboola are still truly relevant in today’s environment, and why some people still swear by them.  Time Stamped Show Notes: 00:27 – Today’s topic: Should You Be Using Outbrain or Taboola? 00:33 – Outbrain and Taboola can promote your content in content delivery network 00:58 – Outbrain and Taboola are viable sources of traffic 01:56 – If you can make cash flow positive with advertising channels, then do them all 02:10 – These days, Outbrain and Taboola cater to ad impression companies 02:30 – Some of the Outbrain and Taboola ads are scammy and spammy 03:22 – Eric shares what he tends to observe from these ads 03:45 – Use Adbeat to see your competitors' ad 04:10 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs 04:20 – Text MARKETINGSCHOOL to 33444 04:33 – That’s it for today’s episode! 3 Key Points: Outbrain and Taboola sti

In Episode #232, Eric and Neil discuss how to get more blog comments. That interaction with your readers is an excellent way to build relationships, trust and loyalty. Tune in to learn the basics of interacting with your audience so that you can keep them coming back to your page. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get More Blog Comments 00:38 – Neil shares these tips 00:42 – Write in a conversational tone 00:44 – Use the words “you” and “I” 00:53 – Email out to your list 00:56 – Share your post on social web 01:16 – The more interactive you are in responding to your comments, the more they’re going to come back and respond back to you 01:25 – Use plug-ins 01:59 – You can build loyalty with your audience 02:21 – Hire or get someone to respond for you if you’re too busy to do it 02:30 – Eric shares a page that shut down blog commenting on their posts 02:49 – If your blog is a controversial one, it’s good to remove the comments 03:03 - Subscribe, rate and review and get a c

In Episode #231, Eric and Neil discuss whether it's a good time to start a podcast. Tune in to learn if the best time to plunge into podcasting is now and the ways that will help you be successful in this channel. Time Stamped Show Notes: 00:27 – Today’s topic: Is it a Good Time to Start a Podcast? 00:33 – Yes, because now is an inflection point for podcasts 01:01 – Podcasting has helped Eric’s business grow 01:22 – If the channel is popular, you should go after it 02:06 – Russell Brunson mentions that podcasting is the best thing that has happened to his business 02:14 – Podcasting takes time 03:18 – Some are also hitting millions of downloads a month 03:38 – Look for the unsolicited response rate 04:10 – If you’re going to enter a new market, make sure you know how to attack it 05:00 – Also think of a channel where you can market 05:13 - Subscribe, rate and review and get a chance to win a free copy of Authority Labs 05:26 – Text MARKETINGSCHOOL to 33444 00:00 – That’s it for today’s episo

In Episode #230, Eric and Neil discuss the 7 ways you can add link building to your daily routine. Take note of how you can incorporate simple strategies into your daily routine to build your links such as emailing people you’ve linked out to in the past or having a daily, SEO tracking system in place. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways You Can Add Link Building to Your Daily Routine 00:38 – First is to have a process in place 01:29 – Go to your old blog posts and email 10 people a day that you’ve linked out to 02:08 – Create link alerts for your competitor 02:17 – Use Ahrefs to get access and create link alerts 02:52 – It’s become more targeted 02:59 – The more people who know about you and your company, the more links you get 03:05 – One simple way to get links is to have an interview or podcast 03:57 – Interview Valet can guarantee you a number of interviews a month 04:13 – Fifth is to see the links that tend to rank well 04:19 – Use Google Search Console 04:25 – Au

In Episode #229, Eric and Neil discuss how to build more traffic when you already rank for your head terms. Tune in to learn as Eric and Neil provide a step-by-step guide to see how you’re ranking on specific pages and also share with you their weekly giveaway. Time Stamped Show Notes: 00:27 – Today’s topic: How to Build More Traffic When You Already Rank for All Your Head Terms 00:37 – Eric explains what a head term is and how you can rank for long tail variations 00:56 – Go to Google Suggest and type the head terms you rank for 01:11 – Neil tries the head term “online marketing” on Google 01:25 – Take the terms related to your head terms and make corresponding content, if relevant 01:45 – Type your head term and look for other variations of it 02:14 – The hub and spoke model 02:17 – Hub and spoke by Jimmy Daly 02:25 – Conversion rate optimization 02:54 – Skyscrape content that is already there which is connected to your head term 03:03 – Use Google Search Console and look for the keyword

In Episode #228, Eric and Neil discuss how to scale content marketing without hiring more people. Whether it be discerning what deserves your attention and what doesn’t or setting up systems that keep you organized—there are practical things you can do, today, to help you scale your content marketing.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Scale Content Marketing Without Hiring More People 00:33 – One of the problems in content marketing is limited resources 00:56 – It is easy to ask people to do what other people do, but the actual work is difficult 01:21 – Learn how to say “no” to unnecessary work 01:25 – Focus on the things that are working for you 01:35 – Only hire an editor as your contractor 01:42 – You can find your writers at problogger.net 02:16 – Go through the contents of the applicants and see what’s the ideal fit for you 02:32 – Have your editor ask them to make 10 headlines 03:08 – Show some samples of format 03:39 – Get them to write content, post it into Wordpr

In Episode #227, Eric and Neil discuss the 7 questions to ask when hiring a growth hacker. Tune in to find out what you should ask your prospective growth hacker and how these questions will reveal their work ethic, problem solving and analytical skills, and overall potential. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Questions to Ask When Hiring a Growth Hacker 00:35 – First, tell me your most impressive win in your career 00:40 – It will help frame the conversation 00:55 – This is one of Elon Musk’s favorite question 01:20 – Second is asking for their favorite brand and creating a scenario 01:56 – Growth hacking is all about experimentation and there’ll be tough times 02:30 – Third is having them look at your website and ask them suggestions for improvement 02:42 – Spark Hire is video interviewing tool that you can use and give the interviewer a time limit on a task 03:20 – Growth hacking is about creativity 03:36 – Neil shares a sample question connected with their favorite bra

In Episode #226, Eric and Neil discuss how to get started with public speaking. Tune in to learn several ways to find those speaking gigs, how it helps publicize your brand, and the benefits of using live, social media platforms for public speaking. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Started with Public Speaking 00:35 – Neil shares about his first talk which was for Wikipedia 00:51 – Neil shares how to get public speaking spots 00:53 – Go to people, find conferences in your niche, and send them an application 01:00 – Make sure your application is thorough 01:13 – Add your social following in your application 01:31 – Record a video on why you are a good fit as a speaker 01:40 – It’s okay not to do well on your first speaking gig, but you’ll get used to it over time 01:49 – It takes time and just apply to be a speaker 02:05 – Apply to small and localized conferences 03:00 – Eric shares how he did on his first speaking gig 03:10 – When you first speak in front of people,

In Episode #225, Eric and Neil discuss what a marketing nurture sequence is and what you should be putting into it. Tune in to know how you can successfully nurture your viewers, so they will convert over time. Time Stamped Show Notes: 00:27 – Today’s topic: What a Marketing Nurture Sequence Is and What You Should be Putting Into It 00:33 – Nurture sequence is going to allow you to talk to people over time and give them value 00:51 – When someone first opens your email, you have to nurture them 01:20 – Neil shares what his nurture sequence looks like 01:33 – Neil builds an emotional connection with his viewers 01:40 – After Neil gives his viewers value, that’s when he pitches for his products and services 02:00 – Eric shares a lot of podcasts from Growth Everywhere 02:27 – Eric’s viewers are interested in marketing and growing their business 02:34 – Eric keeps on sharing his content 02:48 – One of Neil’s clients took 2 years to sign up 03:00 – Eric uses Drip and makes a list of the most import

In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those potential clients? From live chat to webinars, tune in to find out Eric and Neil’s proven strategies that keep the door open for those leads. Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Consulting Leads From Your Website 00:32 – First is to add live chat on your website and have someone manning it 00:35 – Use Intercom 01:06 – Don’t just have long form fields, break it into steps 01:40 – Make sure you are segmenting people 01:45 – You can use Infusionsoft or Drip 01:54 – Eric shares how he uses Drip 02:23 – Use marketing automation and leverage your different nurture sequences 02:43 – Be creative in the way you collect leads 02:49 – Neil’s SEO tool 03:00 – Neil has thousands of unique URLs going into his SEO tool 03:23 – Neil helps people get more traffic 03:47 – Make

In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, it can a daunting task to draw people to your website. Tune in to find out that there is hope—there are small, tangible actions you can take to increase your traffic. Time Stamped Show Notes: 00:27 – Today’s topic: How To Do SEO On a Tiny Website That Doesn’t Have Any Visitors or Money 00:45 – As a tiny website, you can’t compete with the big ones, so pick a niche 00:57 – Choose a niche that is not too broad 01:30 – Start with content 01:40 – Focus on content and start building relationships with people 02:13 – Make your content in-depth 02:30 – Apple and Google started small 03:00 – Take things slow and easy 03:17 – Don’t focus on the number of pages, but quality 03:32 – When you have a detailed article, reach out with people in a similar niche 03:36 – Go to Ahrefs and put in your website’s URL—it will tell you about your competition 04:20 –

In Episode #222, Eric and Neil discuss the 7 free marketing tools that you ought to use. People oftentimes become overwhelmed about where to start with their marketing campaigns with little knowledge of the tools that are already at their disposal. Eric and Neil give you 7 free tools and describe what they are, how they add value to your website, and how they improve your ranking. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Free Marketing Tools that You Ought to Use 00:34 – First is Ubersuggest 00:38 – It is great for content generation 00:54 – Second is Google Tag Manager 01:05 – It makes adding tools to your website easier 01:15 – Make sure you have the right retargeting pixel and other pixels 01:46 – Collect the data 01:56 – HubSpot Sales 02:19 – It tracks your email and tells the receivers’ actions 02:33 – Mixmax will let you track, too 02:48 – You can personalize your outreach email 03:06 – You can integrate it with your team 03:20 – Yesware and HubSpot Sales does the sam