Marketing School | Digital Marketing | Online Marketing

In Episode #235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use to measure success.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Launch Your Info Product 00:40 – “There’s a launch sequence that comes with an info product” 00:56 – One type of launch is a “Cart Closing” 01:20 – Second is the “evergreen launch” 01:23 – Jeff Walker’s product launch formula 02:22 – “If you’re launching a product, it’s not about the copy. It’s more about the sequence” 02:55 – Think about your traffic first before launching a product 03:04 – Start with Facebook, Outbrain or Taboola and Google AdWords 03:36 – Doing joint-ventures is also an option 03:50 – A list rental works sometimes 04:15 – Go to GoToWebinar if you want to do a live event, EverWebinar for evergreen webinars 04:27 – For online courses, use Kajabi 04:40 – Infusionsoft is also an option 04:55 – Frank Kern has a sequence of important emails 05:10