Marketing School | Digital Marketing | Online Marketing

In Episode #261, Eric and Neil discuss how to capture more email addresses at conferences. Tune in to learn the routers that you can bring to conferences that make acquiring new email addresses easier. Eric and Neil also discuss the right and most efficient way to network at these conferences. Time Stamped Show Notes: 00:27 – Today’s topic: How to Capture More Email Addresses at Conferences 00:40 – A startup called Zenreach has a router that allows you to collect emails and it behaves like an automation sequence as well 01:18 – Everybody needs wi-fi, especially in conferences 01:34 – Another way to collect email is to go to the conference’s bar or networking hall and have a chat with people 01:47 – See how you can help people, collect cards, and follow-up 02:02 – If you don’t want to drink, you don’t have to 02:30 – Neil doesn’t really drink at conferences 02:58 – Neil usually gets selfie requests at conferences 03:08 – Evernote Premium can scan a business card and add the email address au

In Episode #260, Eric and Neil discuss the 7 SEO tasks you can start automating today. They drop tried and true tools that will help you automate SEO tasks—eliminating the risk for human error and streamlining your workflow processes. Time Stamped Show Notes: 00:27 – Today’s topic: 7 SEO Tasks You Can Start Automating Today 00:33 – First is to use Ahrefs for link alerts 00:47 – It shows the new links that have been acquired by your competitors 00:56 – The link alerts can be sent to you 01:15 – Eric shares an example of how to link build depending on your niche 01:36 – Buzzsumo is a tool that can be used for link building, too 01:43 – Second is to use IFTTT: If This Then That to automate social sharing 02:00 – You can also time it 02:15 – Zapier is quite similar to IFTTT 02:22 – You can hook your blog RSS feed to your Slack 02:47 – SEO is like Formula 1 racing where fine tuning is essential 03:03 – One of the best WordPress plugs is in Yoast 03:17 – If you have WordPress multi-channel,

In Episode #259, Eric and Neil discuss how to improve your conversion rate using images. Images can easily work for or against you—do they support your message or story? Do they evoke the right emotions? Tune in to learn why custom images convert better than stock photos and the importance of A/B testing your images to maximize on its performance. Time Stamped Show Notes: 00:27 – Today’s topic: How to Improve Your Conversion Rate Using Images 00:45 – Eric has custom images for his website and custom gifs for his homepage 01:06 – For custom images, you can repurpose them, unlike stock photos 01:14 – Eric’s conversion rates went up on their A/B testing 01:27 – Design is a priority for Eric 01:36 – KlientBoost is an agency focused on design 02:05 – A design that helps convey your message can increase conversion 02:16 – Neil added a heat map in the header 02:39 – Neil used animated gifs that was relevant to the product and service—that change showed a 15-16% increase in the conversion 03:12 – Desig

In Episode #258, Eric and Neil discuss the 7 ways to increase Facebook likes without spending a dollar. Increasing your Facebook likes doesn’t have to be an over-complicated process—sometimes all it takes is you asking and reaching out to the people you know. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Increase Facebook Likes Without Spending a Dollar 00:35 – First, add the Facebook Widget to your website 00:50 – Second is building up your fan page 01:03 – Use your personal profile to connect with other individuals 01:10 – Do shoutout for shoutout 01:33 – Third is to simply ask 01:44 – Send an intro email to your list asking them to like your page 01:50 – Look at your competitor's posts in BuzzSumo and type in the SEO keywords that are getting likes 02:08 – Share your competitor’s content and ask them to like or share your page, too 02:28 – Just create great content, in general 02:50 – Eric would write content and if people liked it, they would share it 03:07 – Sixth, focu

In Episode #257, Eric and Neil discuss whether it is a good time to start a marketing agency. Tune in to learn why starting a marketing agency today IS a great thing due to the internet. Also, Eric and Neil tell you how to keep yourself competitive against the other big guys in the marketing agency space. Time Stamped Show Notes: 00:27 – Today’s topic: Is It a Good Time to Start a Marketing Agency? 00:39 – Neil just started an agency 01:09 – Neil generates an average of 300-500 leads 01:31 – It IS a great time because online marketing is trackable 01:58 – Facebook and Google’s market cap is so high 02:10 – The real question is: are you good enough to start an agency? 02:47 – Eric thought that their competition was going to eat them up 03:04 – When you’re trying to be a full-service agency and you’re trying to work with all types of clients, that’s when you set yourself up for failure 03:14 – You should focus on a certain area at the start 03:35 – As long as the platforms are out there and they hav

In Episode #256, Eric and Neil discuss how to convert your leads into paying clients. Tune in to learn the most effective ways to convert your leads, such as being mindful of your response time and how often you check in with your clients. Eric and Neil also explain why documenting your leads is essential in scaling your business. Time Stamped Show Notes: 00:27 – Today’s topic: How to Convert Your Leads into Paying Clients 00:40 – There was a study about calling your leads 01:04 – One of Eric’s clients was impressed by their speed 01:23 – If you don’t follow up on a deal quick enough, you will lose a lot of them 01:30 – Converting a lead happens through a lot of follow up 02:09 – Neil uses Yesware to keep track of the follow up 02:29 – Some people focus more on the content without tracking if the leads are opening up or not 03:03 – Track how often you touch base with your client 03:25 – Have a process so it’s easier to pass this onto another person, if needed 03:30 – Document your tracking

In Episode #255, Eric and Neil discuss how to keep track of emerging trends in your industry. Tune in to learn why networking is of the utmost importance when it comes to being up to date with the latest trends and tools. You’ll also find out what blogs and social media platforms Eric and Neil use to stay on top of their game. Time Stamped Show Notes: 00:27 – Today’s topic: How to Keep Track of Emerging Trends in Your Industry 00:37 – Eric looks at Feedly to take their RSS feeds and segment them 00:52 – When Eric wakes up, he’s puts them into Pocket which is his “read later” tool 01:02 – Looking at the headlines in the morning gives Eric an idea on what is going on and gets his brain moving 01:23 – Neil uses Twitter 01:31 – It is still a great tool to know the latest in your industry 01:49 – Follow the people within your industry 01:59 – For Twitter, Eric uses Tweetbot 02:29 – Eric likes Twitter because when something big happens, it will trend easily 03:03 – Listen to different podcasts

In Episode #254, Eric and Neil discuss the 7 tools to help you with reputation management. Tune in to learn which tools will help you keep track of your reputation, respond to negative feedback, and also preempt any future, negative domain names that could tarnish your brand. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tools to Help You With Reputation Management 00:36 – Use Mention or Google Alerts to track your brand mentions 00:51 – Second is to use Google Suggest 01:06 – Create articles that combat the negative feedback 01:21 – Use KnowEm to claim multiple social networks or multiple profiles 01:42 – Just do the work upfront 01:53 – Use a domain checker like Check Domain 02:07 – Type your name or company name, plus a negative remark or word attached to it—then register those domains 02:29 – Fifth is Imagerater which will allow you to look for people who are using your unique images in a negative way 03:02- Google Image search works, too 03:06 – Use SERP's rank checker 03:43

In Episode #253, Eric and Neil discuss what negative SEO is. Tune in to know how you can protect your site from negative SEO and the way Google works in regards to dishing out penalties and pushing one’s website ranking down. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Negative SEO? 00:32 – Negative SEO is when someone pushes your SEO down 00:43 – A good example of this is when someone builds porn or casino links to your site 00:56 – It becomes negative SEO when you begin to rank lower 01:03 – Negative SEO is when Google starts to filter you 01:13 – Eric thinks of SEO as an over-optimization cup 01:21 – Each size has a different cup size 01:23 – Big sites like Amazon have bigger cups and more room for errors 01:57 – Once you hit your cup limit, that’s when Google starts to hit you with penalties 02:37 – Neil sees this happening in the aggressive industries 02:46 – Some people are taking websites that have spammy links and they link them to their website 03:00 – Google is improv

In Episode #252, Eric and Neil discuss how to maximize SERP real estate. Tune in to learns tips and strategies that will get your rank to 0 as well as the ways in which you can occupy multiple slots in SERP. Time Stamped Show Notes: 00:27 – Today’s topic: How to Maximize Your SERP Real Estate 00:33 – SERP is Search Engine Results Page 01:00 – Figure how you can rank zero by having proper headings 01:22 – The MOZ beginner guide 01:44 – To get more results in SERP, have multiple pages in your site which are also sub-domain 02:08 – If you Google Marketing School, they occupy 5 results with different domains 02:31 – One of Eric’s real estate clients gets more results using their social media pages 03:15 – Answer questions or have a “how to” guide If you want rich snippets 03:36 – In Google Search Console, you can control the links that are showing up 04:18 – In linking, when you have subpages under the top keyword, you can also take up multiple spots 05:03 – You also want to link to those inte

In Episode #251, Eric and Neil discuss the 7 types of content upgrades you can try today. Content upgrades are a great opportunity to grow your email list and thus, those conversions. Tune in to learn about the different types of content upgrades you can offer your audience and find out which one suits your company best. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Types of Content Upgrades You Can Try Today 00:33 – A content upgrade is when you use Leadbox or other email tools to offer people freebies 00:53 – The idea of a content upgrade is offering something in exchange for their email addresses 00:57 – Content upgrades are helpful for Eric’s conversion rate 01:08 – First, try a downloadable checklist 01:32 – Checklists are easy to look at and people like to get templates 01:39 – Second is a cheat sheet 02:02 – Third, use a tool called Designrr 02:16 – Your blog post can be converted to PDF 02:49 – Fourth is to give your audience something educational 03:20 – Fifth is to provide an

In Episode #250, Eric and Neil discuss 7 ways you can use video to improve conversion rates. Tune in to learn the type videos you should have, where they need to be placed, and the value of doing live video for your audience. Eric and Neil also discuss how to maximize your best video content to boost your conversion. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways You Can Use Video to Improve Conversion Rates 00:44 – Eric uses retargeting and remarketing for their blog 01:01 – This builds relationship and is based on the audience’s behavior 01:17 – Some of Neil’s sales come from remarketing 01:26 – Neil shows specific videos 01:39 – You can use your explainer videos, repeatedly 02:03 – Your explainer videos should answer objections and create a story 02:22 – Use Qualaroo or SurveyMonkey to know people’s objections before they buy 02:44 – Eric has a “thank you” video 03:11 – Fourth is to add a video to your homepage 03:30 – Talk about the problems people are facing 03:40 – Use the

In Episode #249, Eric and Neil discuss how to create a seamless checkout process. Your processes can easily make or break a sale. So what defines a seamless checkout process? Eric and Neil provide you with first-hand advice for how to clean up your checkout—from design to making sure that your audience is informed each step of the way. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create a Seamless Checkout Process 00:40 – Make the checkout process as simple as possible 00:49 – The more friction you cause, the more difficult it is to convert people 00:55 – The book Don’t Make Me Think will teach you about how to design your processes in a user friendly way 01:17 – The more you get people engaged, the more they are likely to finish the checkout process 01:51 – You can also email people who didn’t complete their checkout, so that they can convert to a sale 01:58 – If you want to build a relationship, integrating a live chat is a great option 02:13 – You can use Intercom 02:27 – Make y

In Episode #248, Eric and Neil discuss the 7 creative ways to market to your email list. Sending a personal message or doing a bit more front end research regarding data on your leads can all be effective methods to market better. Tune in to maximize your marketing efforts with your email list and watch your click rates soar.  Time Stamped Show Notes: 00:27 – Today’s topic: 7 Creative Ways to Market to Your Email List 00:35 – First is the Frank Kern style – resurfacing important emails, over and over, until you click 00:43 – You can use Drip and Infusionsoft 01:23 – You want to create a workflow for your emails 01:34 – Neil uses PicSnippets which allows you to create custom images for your emails 02:21 – Third is RSS to blogs 02:50 – RSS automation makes things easier for you 02:54 – Fourth is to segment your list right after they opt-in 03:39 – You also send manual messages to your list 04:06 – Eric sends manual messages once a week and the open rate is higher 04:23 – Sixth is to integ

In Episode #247, Eric and Neil discuss the 7 techniques for speeding up your keyword research. Eric and Neil give you the top online tools to quicken your keyword research so that you can stay ahead of your competitors when it comes to how well you rank. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Techniques for Speeding Up Your Keyword Research 00:35 – One is to go to Ahrefs and put in your competitor’s URL 00:45 – It will show you their popular keywords that help them rank well, their level of traffic, and the pages that are ranking 01:00 – Second is Google Search Console 01:15 – Go to the Google Analytics section and check your ranking 01:40 – Use SEMrush and see what your competitors are bidding on for a pay-per-click 02:07 – In keyword searching, you always have to keep up with the trends 02:23 – Use Google Trends and Google Autocomplete to know what people are looking for 02:43 – Fifth is MarketMuse 03:08 – Google checks how thorough your content is 03:22 – Sixth is Serpstat

In Episode #246, Eric and Neil discuss how to integrate chatbots into your marketing. Tune in to learn what chatbot is, its limitations and strengths in regards to its function, and whether or not it is essential for your marketing strategy. They also discuss the BEST way to optimize a chatbot’s utility—partner it with a human. Time Stamped Show Notes: 00:27 – Today’s topic: How to Integrate Chatbots into Your Marketing 00:34 – There’s been a chatbot craze since 2016 00:49 – Eric explains what a chatbot is 01:15 – Chatbots can understand the basic level of support 01:22 – Eric shares how chatbots work in regards to marketing 01:50 – The best version of chatbots 02:05 – It’s not a 100% automated bot 02:15 – A human element combined with chatbot is what works best 02:21 – How you type within the chat can be a very meticulous process 02:26 – Neil shares his experience outsourcing this to the Philippines 02:37 – Have someone who can nurture the chatbot interaction 02:59 – Go to Chatfuel and the F

In Episode #245, Eric and Neil discuss how to analyze your competition in less than 10 minutes. Tune in to find out the tools that Eric and Neil have tried and tested. They tell you exactly what your competitors are doing—from their best keywords to their top performing content. Learn what you need to so that you can stay ahead of the game. Time Stamped Show Notes: 00:27 – Today’s topic: How to Analyze Your Competition in Less Than 10 Minutes 00:35 – Neil suggests going to SEMrush to put in your competitor's URL and see the keywords that are getting them traffic 00:49 – Take the URLs and run them on Ahrefs to see the number of backlinks 00:54 – Go to the webpage to see the content 00:57 – Look at the pages that rank on Google using the key terms 01:07 – Then, go to your site to create content with more keywords 01:23 – Use Adbeat for advertising 01:29 – SpyFu is good for keyword research 01:33 – Built With helps you know the technology your competitors are using 02:07 – Use WhatRunsWhere to sho

In Episode #244, Eric and Neil discuss whether Omniture or Google 360 premium are worth the extra cost. Tune in to find out if you’re making the right decision in purchasing the paid versions of these products and Eric and Neil’s firsthand experience using both of them.  Time Stamped Show Notes: 00:27 – Today’s topic: Is Omniture or Google 360 Premium Worth the Cost? 00:34 – Omniture and Google 360 are analytics tools 00:44 – Omniture is from Adobe and 360 is from Google 00:53 – Eric has used Omniture in the past and his friend used the premium service 01:30 – Eric’s friend’s feedback from using Omniture was that it was not worth it 01:52 – You can do a lot with Google Analytics without the paid version 02:43 – Neil has used the paid version and there’s really no difference 03:00 – You can use Kissmetrics, Mixpanel, and Heap Analytics instead 03:15 – Omniture is almost the same as Google Analytics 03:55 – Don’t use either of them and you’ll save money! 04:01 – That’s it for today’s episode

In Episode #243, Eric and Neil discuss how to win more business as a freelance digital marketer. Tune in to learn how you can leverage online tools to get more people to use your services and the importance of building a strong network. Time Stamped Show Notes: 00:27 – Today’s topic: How to Win More Business as a Freelance Digital Marketer 00:38 – Build your audience 00:56 – Figure out where your audience hangs out and deliver content consistently 01:31 – Go to CrunchBase and check the people who have raised capital 01:38 – Email them on how they can improve their company 01:48 – It was Neil’s way to generate revenue 02:09 – There are tons of sales tools now, that can help you reach out to people 02:14 – One is Outreach 02:30 – Yesware and Mixmax can help you personalize and schedule your content 02:56 – Google now detects personalized content and tags it as unique 03:03 – Personalized content is best for cold outreach 03:29 – Help out your competition 03:37 – They can give you their

In Episode #242, Eric and Neil discuss the 7 ways to make money from your first blog. Tune in to find out the value of partnering with others, how to find and create the right services and products for your audience, and other methods that have been tested and proven by Eric and Neil. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Make Money from Your First Blog 00:33 – When you already have an audience, put up an affiliate offer 01:12 – Second, think about partner deals 01:22 – Neil shares an example of a deal he can make with Eric 01:40 – It is more “high end” 02:02 – Third is advertising, but make sure the numbers work for you 03:01 – Podcasting advertising is a bit better 03:12 – Fourth is product reservices 03:19 – As your blog collects emails, you can pitch them some services or products 03:50 – Fifth, consulting can also drive money to your blog 03:58 – Eric uses Pat Flynn as an example 04:43 – Neil shares what he learned from doing his first vlog 04:50 – Try uniqu