Marketing School | Digital Marketing | Online Marketing

In Episode #259, Eric and Neil discuss how to improve your conversion rate using images. Images can easily work for or against you—do they support your message or story? Do they evoke the right emotions? Tune in to learn why custom images convert better than stock photos and the importance of A/B testing your images to maximize on its performance. Time Stamped Show Notes: 00:27 – Today’s topic: How to Improve Your Conversion Rate Using Images 00:45 – Eric has custom images for his website and custom gifs for his homepage 01:06 – For custom images, you can repurpose them, unlike stock photos 01:14 – Eric’s conversion rates went up on their A/B testing 01:27 – Design is a priority for Eric 01:36 – KlientBoost is an agency focused on design 02:05 – A design that helps convey your message can increase conversion 02:16 – Neil added a heat map in the header 02:39 – Neil used animated gifs that was relevant to the product and service—that change showed a 15-16% increase in the conversion 03:12 – Desig