Marketing School | Digital Marketing | Online Marketing

In Episode #229, Eric and Neil discuss how to build more traffic when you already rank for your head terms. Tune in to learn as Eric and Neil provide a step-by-step guide to see how you’re ranking on specific pages and also share with you their weekly giveaway. Time Stamped Show Notes: 00:27 – Today’s topic: How to Build More Traffic When You Already Rank for All Your Head Terms 00:37 – Eric explains what a head term is and how you can rank for long tail variations 00:56 – Go to Google Suggest and type the head terms you rank for 01:11 – Neil tries the head term “online marketing” on Google 01:25 – Take the terms related to your head terms and make corresponding content, if relevant 01:45 – Type your head term and look for other variations of it 02:14 – The hub and spoke model 02:17 – Hub and spoke by Jimmy Daly 02:25 – Conversion rate optimization 02:54 – Skyscrape content that is already there which is connected to your head term 03:03 – Use Google Search Console and look for the keyword