Conversations With Phil Gerbyshak - Aligning Your Mindset, Skill Set And Tool Set For Peak Performance

Rand Fishkin is the co-founder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. A global speaker, he donates his speaker fees to Give Directly. Popular for his insightful blog posts and Whiteboard Fridays, he most recently founded SparkToro, a startup focused on audience and influencer intelligence. Open and honest about his mental health, Rand has written and shared his story around depression and how it affected his life and he's sharing his insights in this interview about how influencer marketing can work for your company - and it's not as hard as you might think. 

There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession. Except for objections. There is democracy in objections. Every salesperson must endure many NOs in order to get to YES. Listen in to this talk with the sales master that is Jeb Blount, and get a copy of Objections on Amazon for yourself and your team today.

In an economy that got virtually no unemployment, what's the difference between being a leader of choice and being just any other leader that doesn't make any difference at all? The difference is simple: It's LOVE! Listen to this conversation with Steve Farber and Phil Gerbyshak as they talk about why love is just damn good business - and why it can be your best way to stay ahead of your competition. Not romantic love - love as a VERB!

Want to know how to influence people - ethically - to help you sell more, lead better and have better relationships? Join Phil as he talks to Brian Ahearn, one of only 20 Cialdini certified trainers as he shares thoughts from his fascinating and useful book Influence PEOPLE. Would understanding how people typically think and behave before you engage in a difficult conversation, tough negotiation, or make a simple request be helpful? Of course. Influence PEOPLE explores the science behind the influence process—what drives people to take the actions you want them to take, without manipulation or trickery. You can find Brian Aheran here and purchase his book Influence PEOPLE here. 

Are you just talking, or are you communicating with IMPACT? Join Phil for a conversation with the author of Communicating with IMPACT so you can learn how to sell more effectively, lead more effectively, and communicate with more IMPACT! Patrick will inspire and empower you to strive for a better version of yourselves and increase your IMPACT when communicating, presenting, speaking, and leading others.  In an age with so much technology, communication has expanded to several platforms, but even with so many paths to communicate, how do you ensure your message is received properly? Learn more from and connect with Patrick Donadio and find his book, Communicating with Impact

'Seven Stories Every Salesperson Must Tell' takes you on a high-stakes sales journey, using stories to establish rapport and trust, deliver insight, inspire action and close the deal, and in doing so win new friends and collaborators. When you share purposeful stories in your client conversations, you'll create more new business than you thought possible. Sharing more than 50 stories from around the world, Mike draws on his diverse international sales career to teach and demonstrate the power of storytelling -- from first hello to signed contract. In this conversation, Mike shares several of the seven stories and how you can incorporate them into your selling toolkit. Make sure to get Mike's book - Seven Stories Every Salesperson Must Tell and visit Mike here. 

In a world where everyone is completely inundated by phone calls, drop-ins, pop-up ads, and junk mail, how can you and your product begin to make its impression known in the business world? How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? By learning how to combine time-tested sales processes with cutting-edge social media strategies. In this conversation, Tony Hughes shares his most actionable insights about how YOU can prospect for more business, more effectively, with less time and effort than you might expect. You can learn more about Tony on his website. His latest book, Combo Prospecting: The Powerful One-Two PunchThat Fills Your Pipeline and Wins You Sales is now available. 

What if people's attention spans AREN'T really just 9 seconds? What if it is YOUR fault people aren't reading your content, listening to your podcast or opening your email? What if you could become "unskippable" like some of the coolest ads you've ever seen? This week's conversation is with the one and only Jim Kukral, author of the page-turning book Unskippable. It's a helpful read, and this conversation will help you with some practical insights you can use to make yourself more interesting, more unskippable, and less a part of the noise in the world. More from Jum Kukral: Buy Becoming Unskippable. Visit Jim Kukral's website for more insights and articles. 

One of my favorite people on the planet is Jeff Percival. When I lived in Milwaukee, Jeff was an in-demand speaker who talked about job seeking and job transition. Since then, both Jeff and I left Milwaukee, and he’s in Asheville, North Carolina where he spends part of his time making and selling beautiful art. This conversation shares some of the ways you too can sell your art - without selling your soul. Jeff has spent the last 33 years building molding and creating a business that is a living entity. Jeff spends his time helping people move forward, helping them take the next step forward to learn something new to develop something within their life. Want to learn more about creating artful sales? You can find all of Jeff's books here and search for Percival.

In this conversation, Josh explains what initiative is, why it matters, and how you can take more of it. Initiative leads you to start doing something. To specifically work not just try or go out there and fail to act intelligently effectively to take you step by step. You have to take initiative to find out which ones you care about more and which ones you care about last. Read more in Joshua Spodek's latest book Initiative: A Proven Method to Bring Your Passions to Life (and Work)

Are you trying to find the develop the right employee culture that will permeate your entire operation? Today’s leaders, entrepreneurs, and business owners know they need to engage, connect with, listen to, and include their people (as well as their customers, clients, partners, vendors, and communities) in the conversations surrounding the business. Julie Ann Sullivan interviewed leaders from successful companies like PeoplesBank, WD-40, Anytime Fitness, Dwyer Group, Acceleration Partners and more, who know how to design a working community that attracts and retains great talent. These successful businesses make deliberate choices to create a workforce that thrives on prosperity. Their focus is to create talent with the flourishing abilities of continuous growth, creativity, and a deep sense of caring. In this conversation, Julie Ann shares all the insights she's gathered from years of working with leaders of all shapes and sizes.  Get a copy of Julie Ann's latest book The Catalysts of Culture.

Chris Brogan and I go way back. Chris was my first Twitter follower, he wrote my first LinkedIn recommendation, and I knew him back when he was the world’s best social media expert. Things have changed - a lot - for both of us since we met some 15 years ago, but what hasn’t changed is that we both still enjoy sharing things that help other people. In this all too brief conversation, Chris and I talk about the history of social media, how we sometimes feel like the last kid picked in gym class, and the truth about influencers and influencer marketing - and how it can go horribly, horribly wrong. We talked about Chris’s first book - which is more relevant now than ever, and we talked about AJ Bombers and Joe Sorge. And a whole lot more. It’s a real conversation between two friends, and you get to eavesdrop. I hope you enjoy listening to it as much I enjoyed talking to my friend, Chris Brogan.

As a professional communicator, marketer, and consultant, Scott Monty studies human nature and people. Taking the humanization and applying it to an advertising component. Assisting people to understand the basics of being human and what people are looking for, developing relationships and that human is human. Scott is all about creating a connection with storytelling, and we discussed all of that and so much more. Learn more about Scott Monty. 

In speaking with AJ, we learning what LinkedIn has changed about advertising and what is coming. With some of the integrations, LinkedIn is going to move towards better targeting with leads, search results and customer data. 

Corporations are dying can they be saved? On this episode, Joseph shares insights from his new book, Built to Suck, how companies can figure out how to “embrace their Heresy” and deliver on 4 key pillars that are outlined in this book: Digital Disruption, Talent Resurrection, Customer Obsession and Corporate Citizenship. Built to Suck doesn’t pull any punches and serves notice to the corporate world: your business model is flawed and your days are numbered. Can you meet the challenge and move your organization’s journey from “survival to thrival” – or will you fail and fade into obsolescence like so many others? This is the most urgent question facing the modern corporation today, and Built to Suck is the wake-up call and roadmap to success that every corporation desperately needs.

What is a hospitable leader - and why does it matter? Terry A Smith is the pastor of the most diverse church in the United States, and he's going to share all about why YOU need to be a hospitable leader, and how it can transform you and your organization. Phil and Terry also talk about a new way to think about the root of Phil's name, and so much more. Give it a listen. Find his book The Hospitable Leader here.

Hey public speaker - yeah, I'm talking to you. Do you want your presentations to be more powerful, more popular, and more profitable? Then you need to listen to this conversation with Diane DiResta, author of Knockout Presentations.

John “Coach” Havlik, a US Navy SEAL (CAPT, retired), has channeled his 31-year Naval career into a successful speaking and consulting company. Using his leadership skills he recently co-authored a new book The Leadership Killer: Reclaiming Humility in an Age of Arrogance aims to help aspiring, early-stage, and experienced leaders alike answer a critical question - what kills leadership? In this fantastic conversation, Coach and I cover all that goes wrong in leadership, and how leaders can overcome the things that kill leadership - and their team. For more from Coach Havlik, get your copy of The Leadership Killer: Reclaiming Humility in an Age of Arrogance on Amazon, or visit his website at https://www.coachhavlik.com/. Fun fact: I didn’t know this before we talked, but Coach actually lives one mile from me in Tampa. We became friends and had beers together once after this interview - with our next time together scheduled for later in July of 2019.

Is cold calling only for Luddites from the dark ages? Are you tired of social selling charlatans that don’t practice what they preach? What does selling REALLY look like in the time of social media? Listen in to this conversation with Mike Weinberg and learn all the latest sales truths that will help you succeed in today's sales world.

When I think of who is my go-to expert for advice on building a consulting practice, pricing strategies, and building a profitable solo business, I think of Alan Weiss. I've studied Alan's insights for years, having read his MANY books, blog articles, and listened to his podcast The Uncomfortable Truth. Sometimes he does, in fact, make me uncomfortable - and that's a very good thing for my business. I asked Alan to have a conversation to talk about all things consulting, and he graciously agreed. Listen in as we talk about:   How to move from corporate to consultant The distinction between selling and marketing Why to ask the why question - and why more consultants don't ask that question What results or proof we need to present to buyers to get the business And so much more. Find more from Alan Weiss: Alan's website, with links to all his books and resources Uncomfortable Truth podcast Alan's recently revised 4th edition of Getting Started in Consulting