The Boom Boom Performance Podcast

As we move into the second quarter of 2026, Cody McBroom reflects on the 6 most critical lessons that have shaped his business and personal life, so far this year. This episode is a deep dive into the psychology of high performance, moving beyond surface-level tactics to address the core mindsets required to win in a crowded industry. Cody explores why "high agency" is your ultimate competitive advantage, how to distinguish between genuine burnout and the frustration of losing, and why the marketplace is currently shifting toward raw, authentic community over polished, AI-driven content.- The Power of High Agency: Why the ability to find a way, regardless of circumstances, is the most vital trait you can develop.- The Burnout Truth: Burnout is often a byproduct of stagnation; when what you are doing is actually working, "winning" provides the energy to keep going.- Navigating Seasons: Accepting that life moves through cycles—good, hard, boring, and great—is essential for long-term consiste

In this Q&A episode of the Choose Hard Podcast, Cody McBroom dives deep into the tactical and psychological side of running a high-level coaching business. From navigating the rising trend of peptides to solving the "6-month churn" that kills growth, this episode is a blueprint for coaches who want to move from "local trainer" to national specialist.Cody answers 10 pressing questions about industry trends, technical nutrition protocols like auto-regulated refeeds, and the exact moment an entrepreneur should stop being a "solopreneur" and hire an assistant.In this episode, we discuss:✅ Peptides & Clinical Guidance: How to navigate the conversation of performance and fat-loss peptides with your clients ethically.✅ The Adherence Gap: Strategies for coaching clients through high-stress seasons without losing their adherence.✅ Lead Generation Beyond Instagram: How to build referral systems that provide consistent growth without relying on a social media algorithm.✅ Refeeds &am

Most people fail their fitness goals not because they lack discipline, but because they treat adherence like a character test they pass or fail, rather than a muscle they train. If you’ve ever told yourself you’re "lazy" or "unmotivated" because you fell off your diet, you’re listening to a lie.In this masterclass on execution, Cody McBroom breaks down the Component Skills of Adherence. You will learn how to move past fickle motivation and build a bulletproof framework for unwavering consistency. We go deep into the science of behavioral change, the hierarchy of systems, and the psychological "sticky stuff"—like shame and perfectionism—that creates the friction stopping your momentum.In this episode, we discuss:Adherence as a Physical Skill: Why consistency is a muscle that requires specific "reps" just like a bicep curl.The Hierarchy of Change: Moving from tools (apps and scales) to strategies, component skills, and ultimately, autonomy.The "Flick it, Flip it, or

What does it take to earn the nickname "The Terminator" in the Special Forces? For Kevin Smith, it was squatting 450 lbs, deadlifting 550 lbs, and running seven 6-minute miles followed by an 8-mile ruck—all in a single four-hour window.In this episode of Choose Hard, Cody McBroom sits down with Kevin "The Terminator" Smith, a former Special Forces Medical (18D) and Intelligence Sergeant (18F) turned online trainer. We dive deep into the reality of operating at an elite military level for 12 years and the "Identity Death" many veterans face when transitioning to entrepreneurship.In this episode, we discuss:- The "Terminator" Origin: The legendary feat of strength and endurance that earned Kevin his name.- The Junk Volume Trap: Why "smoke sessions" and training until you puke are actually detrimental to tactical selection.- Hybrid Training for Selection: How to balance the barbell and the pavement to become "hard to break" in high-stress environments.-

In this high-velocity Round 2 Q&A, Cody McBroom is joined by Arielle DeYampert, Director of Coaching at Tailored Coaching Method, to answer 15 burning questions for online fitness and nutrition coaches. Putting 60 seconds on the clock for each topic, they move past the "fluff" to provide tactical, intuition-led answers derived from over a decade of industry experience.From the psychological nuances of onboarding to the raw math of business scaling, this episode is a masterclass in professionalizing your online coaching practice.In this episode, we dive into:- The Onboarding Error: Why failing to set appropriate expectations is the number one mistake new coaches make.- The Check-in Container: How to streamline weekly responses to 5–10 minutes while maintaining deep client connection.- Reducing Churn: Why you should treat the client in front of you as if they are the only lead you will ever get.- The "Coach’s Cap": A realistic look at how many clients one coach can handle (hint: it's

In this episode of the Choose Hard Podcast, Cody McBroom is joined by Arielle DeYampert, Director of Coaching at Tailored Coaching Method, to pull back the curtain on the real-world struggles online coaches are facing in 2026.While the industry is flooded with marketing gurus and business "hacks," Cody and Arielle argue that high-quality coaching must come first. They share how TCM built a $1.5M yearly revenue business without relying on paid ads, proving that results and referrals are the ultimate growth engines.In this episode, we dive into:- The Certification Gap: Why most coaches lack the systems for effective onboarding, check-ins, and client communication.- Tactical Mindset Coaching: How to help clients break the "all or nothing" cycle by removing judgment language (like the word "should") and building emotional resilience.- Driven vs. Dragged: Understanding the pivot from pain-driven motivation to desire-driven fulfillment.- Building Irresistible Trust: The framework behind moving a client from a stran

In this solo episode of the Choose Hard Podcast, Cody McBroom breaks down the essential systems every online coach needs to move from a "hobbyist" to a high-level professional. Addressing the most common struggles in the digital coaching space, Cody dives into the psychology of client retention, the art of the efficient check-in, and the specific "coach personas" that are actively killing your business.Whether you are struggling to get your clients to track their food accurately or you want to trigger more organic referrals, this episode provides a tactical blueprint for improving the client experience. Learn how to help your clients navigate a true identity shift so that their results—and your working relationship—last a lifetime.Attend The Live Mastermind on May 15-16th: https://www.tailored-coaching.com/tailored-live-mastermind Specific Topics Covered in Episode:

What happens when three friends in a group text decide to turn a shared passion for fatherhood into a business? You get Dad Gang, a brand that started with just $250 and has since sold over $30 million in hats. In this episode, I’m joined by co-founders Bart and EJ to pull back the curtain on one of the most inspiring entrepreneurship stories I’ve heard in years.We dive deep into the "origin story" of Dad Gang—from selling out their first 100 hats in 36 hours to building a community of over 14,000 dads who support each other through the "forever marathon" of parenting. Bart and EJ open up about the hard transitions they made, including the moment EJ realized his daughter needed his presence more than his paycheck, leading him to resign from a 15-year career with no backup plan.In this episode, we discuss:- The Power of the Niche: Why they ditched "corny" dad gear to create a streetwear-inspired brand for the modern father.- Operational Excellence vs. Marketing Magic: How staying

Are you addicted to the scale moving? Do you struggle with an "all-or-nothing" personality that sabotages your progress after one bad meal? In this high-intensity Q&A episode, Cody McBroom tackles 10 listener questions that bridge the gap between elite physique science and the psychology of high performance.From the "Maintenance Mental Block" to the truth about functional training and the pitfalls of "soft" self-care, Cody delivers a masterclass in brutal honesty and logical decision-making. Whether you’re a parent trying to instill discipline in your children or a 35+ trainee looking to stay athletic into your 50s, this episode provides the "Choose Hard" blueprint for leveling up every area of your life.✅ Mastering the Maintenance Phase: How to stop viewing "protect" seasons as wasted time and channel your addiction to progress into other areas of life.✅ The Logic of Rest vs. Avoidance: Distinguishing between genuine recovery needs and just being "so

Can you truly build world-class strength while training for an ultra-marathon? For years, the "interference effect" told us that cardio kills gains—but the science says otherwise.In this definitive solo episode, Cody McBroom breaks down the Hybrid Athlete methodology: a training system designed to make you a more capable, resilient, and high-performing human being.Cody dives deep into the research, debunking the myth that aerobic work eats away at muscle tissue. Instead, he explains how improving your aerobic capacity actually enhances your ability to build muscle by boosting mitochondrial health, nutrient delivery, and recovery between sets.Whether you want to look like a bodybuilder but perform like an elite athlete, this episode provides the step-by-step blueprint to fueling, programming, and periodizing your way to a hybrid physique.- The Science of "Both": Why the interference effect is a myth of improper dosing, not biological incompatibility.- Mitochondria as Muscle Fuel: How zone 2

What separates a "personal trainer" from a world-class coach? It’s not just the sets and reps—it’s the ability to manage the psychology, the environment, and the identity of the person in front of you.In this deep-dive coaching roundtable, Cody McBroom is joined by fitness industry legend Luka Hocevar (Vigor Ground Fitness). Together, they pull back the curtain on what it takes to achieve mastery in the craft of coaching. They discuss the delicate balance of General Physical Preparation (GPP) vs. Bodybuilding, why "Accountability is a love language," and how to use the "Alter Ego" effect to break through client plateaus.In this episode, we discuss:- The Decathlete Approach: How to balance concurrent training goals without sacrificing aesthetics or performance.- The "Alter Ego" Strategy: Why your clients might need to step into a new identity to overcome their hardest personal barriers.- Environment vs. Genetics: Why your community is often the loudest signal in your bio

"I have a predisposition that no amount of willpower is going to control." When Oprah Winfrey shared those words, it sparked a global conversation about the "Obesity Gene." But is your DNA a locked door, or just a map?In this episode of Choose Hard, Cody McBroom breaks down the science of the FTO gene, hunger hormones, and the "Thrifty Gene" theory. While biology dictates your starting line, it does not dictate your finish line. Cody dives into the landmark studies proving that while genetics "load the gun," your environment and habits "pull the trigger."[Take The Obesity Gene Quiz—See Where Your Genetics Stand, HERE!]In this episode, we cover:- The Science of Fat Distribution: Why your DNA determines where you store fat (and why you can’t spot-reduce).- The FTO Gene Deep Dive: How this specific variant affects "food noise," satiety, and your brain's reward system.- The 30% Eraser Effect: How physical activity can effectively "mute" gen

What does it actually take to walk away from a "safe" career with a pension to build a multi-seven-figure fitness empire? In this episode of Choose Hard, Cody McBroom sits down with Joelle Cavagnaro, founder of Level TEN Coaching and co-founder of the Levolution app.Joelle opens up about the "internal itch" that led her to leave her career as a high school teacher and the grueling "side hustle" years of grading papers at 5 AM while writing macros for clients. They dive deep into the messy middle of entrepreneurship, the psychological shift from individual contributor to CEO, and why she chose the "hard" path of evidence-based education over quick-fix marketing.In this episode, we discuss:- The "Golden Handcuffs" of Teaching: Why safety is often more dangerous than risk.- The Productivity Lie: How motherhood forced a "Level TEN" high-performer to redefine intensity and "Choose Hard" in a new way.- The Identity Shift: Transitioning from Joell

Most people think their metabolism is broken. They believe age, stress, past dieting, or “eating too little” has permanently damaged their ability to lose fat—and that belief keeps them stuck.In this episode of the Choose Hard Podcast, I break down what metabolism actually is, how it truly works, and why most of the fear-based narratives around fat loss are flat-out wrong.You’ll learn why metabolic adaptation is normal, not harmful… why weight loss doesn’t stall because your metabolism is “slow”… and how understanding Total Daily Energy Expenditure (TDEE) gives you back control of your results.[Sign Up For 42-STRONG, HERE]This episode is for anyone who:- Feels like fat loss “used to be easier”- Is afraid of dieting because they don’t want to “damage” their metabolism- Has blamed hormones, age, or genetics for stalled progress- Wants science-based clarity instead of fear-mongeringIn this episode, we cover:- What metabolism really is (and what it isn’t)- Why you cannot break your metabolism- How and why metabol

New year, new goals… but most resolutions fail because they’re built on motivation instead of a real system.In today’s episode of the Choose Hard Podcast, I walk you through the exact process I use with coaching clients to set goals for the new year in a way that creates real follow-through—not a “January sprint” that dies by February.You’ll learn how to reflect on 2025 the right way, prioritize what actually matters, build a clear 2026 vision, choose a theme/word for the year, and then lock it all in with standards and boundaries that protect your time, energy, and focus.If you’ve ever felt like you keep “starting over” every year… this is how you stop repeating the same cycle and start building momentum that lasts.Download the free workbook and follow along step-by-step:https://www.tailored-coaching.com/choose-hard-goal-setting-framework - The 4 reflection questions that reveal what must change- The 4 pillars to prioritize: personal development, relationships, health, business- How to build a vision that ac

#89 - Dr. Sean Pastuch: Why 55 Million Americans Need Better Coaches (Not More Treatments)DESCRIPTION:In this episode of Choose Hard, I sit down with Dr. Sean Pastuch, founder of Active Life RX, to unpack one of the biggest opportunities—and responsibilities—in the fitness and coaching industry: chronic musculoskeletal pain.With over 55 million Americans living in chronic pain, Sean explains why this is no longer just a medical issue—but a coaching problem. We dive into how coaches can play a massive role in resolving pain through better communication, movement confidence, and client engagement, rather than overwhelming people with complexity or fear-based narratives.We also discuss why niching should be about problems—not demographics, how personal development directly impacts coaching success, and why building real community relationships is often the missing link in both business growth and client outcomes.This conversation is for coaches who want to:- Help clients move out of pain without overcomplicating

In this solo episode of Choose Hard, I reflect on the biggest lessons 2025 taught me—and the changes I’m making heading into 2026. We talk about why identity shifts create real transformation, why habits beat goals, and how journaling and self-reflection help you get clear on what needs to change.I also break down why relationships are the true currency of life, how preparation protects you in hard seasons, and why avoiding difficult conversations keeps you stuck. If you want a practical, real-life blueprint to reset your mindset, raise your standards, and build momentum into 2026—this one’s for you.GRAB YOUR CHOOSE-HARD 90 DAY JOURNAL & USE COUPON CODE “PODCASTJOURNAL” TO SAVE 50%!! https://tailoredmerch.com/products/choose-hard-90-day-journal SHOP THE ENTIRE NEW COLLECTION:https://tailoredmerch.com/collections/all 

In this Part 2 crossover with Luka Hocevar of the Vigor Life Podcast, Cody and Luka go deep on real program design, client results, and what separates average trainers from true professionals.They break down how elite coaches think about principles vs. methods, why wildly different programs can both work, and how to sequence training so clients actually progress instead of getting beat up. You’ll hear stories from decades in the trenches—coaching gen pop, pro athletes, and everyone in between—and why mentorship, apprenticeship, and communication skills matter just as much as sets and reps.This is a must-listen for coaches, trainers, and serious lifters who want to build programs—and careers—that actually last.

In this solo episode of The Choose Hard Podcast, Cody McBroom breaks down the 7 fat loss nutrition principles he teaches every online client — the same science-backed framework responsible for thousands of successful transformations through Tailored Coaching Method (used in this IG post, here).At the core of fat loss is one unbreakable truth: energy balance rules everything. Cody explains why controlling calories isn’t about starving yourself — it’s about matching your intake to your goals so your body can perform, recover, and burn fat efficiently.He covers the nutritional differences between fat loss, maintenance, muscle building, and performance nutrition, and explains how stress, hormones, and training volume all influence your daily caloric needs.You’ll learn:- Why fat loss is impossible without a consistent calorie deficit- How maintenance calories create stability, recovery, and sustainability- Why high performers often need a calorie surplus- How stress, sleep, and hormones change your nutritional nee

In this episode of The Choose Hard Podcast, Cody McBroom sits down with Andrew Coates (@andrewcoatesfitness) to tackle one of the most controversial debates in the fitness and health world: the clash between evidence-based science and ideologically driven messaging.Cody and Andrew dive deep into the rise of “health at any size,” the growing divide between research and rhetoric, and why the fitness industry has become afraid to speak uncomfortable truths about body fat, metabolic health, and long-term outcomes. Together, they challenge misinformation, discuss why nuance gets lost online, and explain why credible voices must push back against misleading narratives.You’ll learn:- Why ideology is replacing evidence in parts of the fitness industry- The truth about adiposity and metabolic disease risk- Why many coaches stay silent out of fear- The difference between empowering body positivity and denying biology- Why “comforting lies” often outperform factual information- How the industry can move toward more hone