Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

All too often, I see people launch a business and then straight away start focusing all their energy on getting more Instagram followers or growing their email list. If you’re jumping straight to these things, then there are some big marketing foundations that you’re overlooking. This episode, I’m going to run through 5 big things you’re overlooking in your marketing. Register for my free masterclass at http://stephtaylor.co/roadmap Download my bonus podcast episode - 5 ways to get deeper insight into your ideal customer or client - at http://stephtaylor.co/elite

The question I’m answering today is: How do I start marketing my business when I have no followers, a tiny email list and no budget for paid ads? I love this question - because we all have to start somewhere! Register for my free live training at http://stephtaylor.co/roadmap Got a question you’d like me to answer on the podcast? DM me on Instagram @wearewildbloom

Hindsight is a beautiful thing. I don’t know how many of you know this, but I actually used to have a product-based business, which I closed down in early 2017. I learnt a few hundred things that I don’t think I would have figured out otherwise. So, in today’s episode, I’m celebrating hindsight and sharing with you 5 things I would do differently if I were to start my first business over again. Register for my free live training “5 steps to your next $10k: Your Content Roadmap” at http://stephtaylor.co/roadmap

So many business owners don’t like marketing their business because it feels a bit icky or “salesy”. Marketing your business shouldn’t feel this way! It should be something you feel good about - after all, you’re helping people in some way, shape or form. Today I’m sharing some of my tips to market your business without feeling salesy - something which I too have dealt with. Register for my free live training “5 steps to your next $10k: Your Content Roadmap” at http://stephtaylor.co/roadmap

This week, I’m introducing a new style of episode. Every Friday I’m going to be answering a question that a listener has sent in. Today’s question I’m answering is “How do I organise my social media for my launch?” Register for my free live training “5 steps to your next $10k: Your Content Roadmap” at http://stephtaylor.co/roadmap Want your own question answered on the podcast? DM me on Instagram @wearewildbloom or @stephtaylor.co

Socialette is on holiday! I'll be back later this week but in the meantime, here are some of the most-loved episodes so far. I use a ton of marketing tools in running my businesses - in fact, I reckon I’ve tried and tested a few hundred small business marketing tools and apps over the past few years. This episode, I’m running you through the key apps I use, love and recommend. Yes, this episode does contain some affiliate links, but you can rest assured I’m only recommending tools that I genuinely love. See the full list of marketing tools I use at http://stephtaylor.co/30

Socialette is on holiday! I'll be back next week but, in the meantime, I'm resharing some of my top episodes so far. It’s all well and good growing your Instagram following, but once they’re following you, you need to build a connection with them and start to nurture them down the funnel. So, how do you build a connection on Instagram? Here’s a hint… It’s not something that happens automatically with a perfectly curated feed. This episode, we’re looking at how you can build a connection with your audience using Instagram marketing. Download my free cheat sheet - 7 Savvy Strategies to Ignite Your Instagram - from http://stephtaylor.co/21

Socialette is on holiday! I'll be back next week but, in the meantime, I'm resharing some of my top episodes so far. Instagram marketing is a helluva lot harder than it used to be. Once upon a time, a perfectly curated Instagram feed was enough to grow your Instagram following overnight. These days, Instagram marketing ain’t what it used to be. That said, there are a couple of tricks you can use to grow your Instagram following with people who are actually interested in what you do or sell. This episode, I’m looking at some of my top tips to get more Instagram followers. Download my free ebook - 7 Savvy Strategies to Ignite Your Instagram from http://stephtaylor.co/19

Kimberley Wenya is a wellness and mindset coach, host of the Kimberley Wenya podcast and such a high-energy, positive girl, who is wise beyond her years! Can you tell that I’m a big fan? In today’s episode, we chat about marketing your business in an aligned way, attracting aligned clients, building a membership site and, most importantly, dealing with your mindset when running a business. Learn more about Kimberley Wenya at kimberleywenya.com or on Instagram @kimberleywenya (PS. Don’t forget to grab your bonus podcast episode + get on the waiting list for Socialette Elite at stephtaylor.co/elite)

Self-doubt and impostor syndrome - every business owner has dealt with it, and if anyone tells you otherwise, they’re probably lying. This episode, I’m sharing some tips for dealing with self-doubt and impostor syndrome when you’re marketing your business. Grab your bonus podcast episode + get on the waiting list for Socialette Elite at stephtaylor.co/elite. Don’t forget to follow me on Instagram @wearewildbloom and @stephtaylor.co

Social proof is a psychological tactic (aka. Marketing hack) you can use in marketing your business - and it’s super easy to incorporate it into everything you do! In this episode, I look at some easy ways to incorporate social proof into your business marketing. Grab your bonus podcast episode + get on the waiting list for Socialette Elite at stephtaylor.co/elite. Don’t forget to follow me on Instagram @wearewildbloom and @stephtaylor.co

Scarcity and urgency are two marketing tactics you can use to stop potential customers and clients from procrastinating, and compel them to buy. This is relevant, whether you’re a product-based or service-based business, so listen up for more on what scarcity and urgency are, and how to infuse these into your own marketing. Join the Socialette Elite waitlist + get a FREE bonus podcast episode at https://stephtaylor.co/elite

Today’s podcast guest, Anita, is the founder of Wordfetti - a copywriting house that specialises in disruptive, thought-provoking and engaging copywriting. Your website copy plays such an important part in marketing your business, so it’s crucial that you get it right. In today’s episode, Anita and I chat all about why copy is important, what makes good copy, how to DIY your copy and what to look for in a copywriter, should you decide to outsource. You can find Anita at www.wordfettigroup.com or @wordfetti on Instagram.

When you’re running a business in a space where there are HEAPS of competitors, or even just one major competitor who has most of the market share, it can feel like a bit of a tough slog. And this is where people get tempted to compete on price - surely if your prices are half the price of your competitors, then you’ll get ALL of their customers, right? Wrong. This episode, I’m looking at some ways to differentiate yourself from your competitors. Grab your bonus podcast episode + get on the waiting list for Socialette Elite at stephtaylor.co/elite Don’t forget to follow me on Instagram @wearewildbloom and @stephtaylor.co

Joining a co-working space was probably one of the best things I ever did for my business, and for my mental health. The support, camaraderie and banter are the best things ever when you’re doing this “business thing” alone. This episode, I’m sharing 5 reasons to consider joining a co-working space. If you can’t find a suitable co-working space, or you can’t afford to join one just yet, I’m launching Socialette Elite in November. It’s a virtual co-working community of similar-minded business owners. Head to http://stephtaylor.co/elite to get on the waitlist and lock in the founding member price!

An elevator pitch is all about articulating what your business does, clearly and convincingly. Even if you don’t think you need one, you definitely do! This episode, I’m breaking down what an elevator pitch is, and what makes a good elevator pitch. Join the waitlist for Socialette Elite at http://stephtaylor.co/elite

When you’re launching a new business, it’s only natural to look and see what others in your space are doing. It can be SO tempting to emulate exactly what they’re doing, in the hopes that it will bring you success as well. This episode, I’m sharing 5 reasons why you shouldn’t look to your competitors for inspiration. BIG news! I’m launching Socialette Elite in November. Get on the waitlist to lock in your founding member price at http://stephtaylor.co/elite

Pinterest isn’t just for people who like looking at pretty things or who are planning a wedding. Pinterest is also a valuable marketing tool for business owners - if your audience uses it. This episode, I’m looking at 3 BIG reasons why you should be using Pinterest to promote your content. Join my Pinterest group board at http://stephtaylor.co/board Get a free trial of Tailwind at http://stephtaylor.co/tailwind

When did you last take a holiday from your business? A real, no-wifi holiday. I took one 6 weeks ago and it was terrifying - but it was also the best thing I’ve done for my business in a long time. This episode, I’m sharing my top tips for taking a holiday from your business, so you can recharge and come back bursting with motivation and ideas. Download my free chapter of Insta Domination from stephtaylor.co/chapter Don’t forget to follow me on Instagram @wearewildbloom and @stephtaylor.co

Instagram marketing can be a great way to reach your business goals, when done strategically. Otherwise, it’s a waste of time. This episode, I’m looking at how you can get started with your Instagram marketing strategy, so that you can use Instagram to bring you closer to your business goals. Download the free chapter of my Instagram ebook, Insta Domination, from http://stephtaylor.co/chapter Purchase the full 126-page ebook from http://stephtaylor.co/ebook