Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

Creating content is only half of the content marketing equation - once you’ve created your content, you have to put it out there. This episode, I’m looking at how to drive traffic to your content and reach new audiences. Download my free cheat sheets from http://stephtaylor.co/65 Wanna see what happens behind the scenes? Follow me at @stephtaylor.co and @wearewildbloom

SEO is a pretty complicated topic, but when done correctly, it can get you a ton of free traffic. This episode, I’m looking at what SEO is, why you should bother with SEO, and how you can get started with SEO. I’d love it if you could please screenshot and share this episode on Instagram Stories and tag @stephtaylor.co - you might even get a shoutout from me!

Your Instagram profile is not only a HUGE consideration for your Instagram marketing, it’s also a key touchpoint in the customer journey. How your Instagram profile looks and feels, and what it says, play a big part in whether people follow you or click through to your website, or leave without a second thought. Follow me on Instagram: @stephtaylor.co and @wearewildbloom Grab my free Instagram cheat sheet at https://stephtaylor.co/free-instagram-cheat-sheet-2018/

Instagram marketing can be a great way to reach your business goals, when done with an Instagram strategy. Otherwise, it’s a waste of time. This episode, I’m looking at how you can get started with your Instagram marketing strategy, so that you can use Instagram to bring you closer to your business goals. Download the free chapter of my Instagram ebook, Insta Domination, fromhttp://stephtaylor.co/chapter Purchase the full 126-page ebook from http://stephtaylor.co/ebook

No clue where to start marketing your business? There are a few marketing foundations you need to have in place before you even think about driving traffic to your website. This episode, I'm looking at all the things you need to have in place before you start marketing a business. Download my FREE website conversion checklist: http://stephtaylor.co/2 Follow me on Instagram: @stephtaylor.co and @wearewildbloom

Creating a marketing strategy is one of the most important things you need before you start marketing your business. This episode, I look at what a marketing strategy is, why you need a marketing strategy, and I help you create a quick marketing strategy. Download my free cheat sheet 50 Ways to Promote Your Content: http://stephtaylor.co/3 Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

This episode is my last one for 2018. For the next couple of weeks, I’ll be rebroadcasting the most popular episodes from 2018 while I take a few weeks to relax, spend lots of time at the beach and create lots more content, and I’ll be back with fresh episodes in January. Today, I’m sharing my vision and plans for 2019. Some big changes are happening and I want you guys to be the first to know. Doors to Socialette Elite close 17 December - join at http://stephtaylor.co/elite

It's Socialette's 100th episode and it's my birthday! To celebrate, I've asked a bunch of my business buddies to come on the show and share their biggest business lesson, mistake or tip. In today's episode, you'll hear from: Travis Chappell (http://www.buildyournetwork.co) Carl Taylor (http://automationagency.com) Laura Peterson (https://www.copythatpops.com) Michael Bromley (https://beyondbillables.com) Jordan Harbinger (https://www.jordanharbinger.com) Natalie Jennings (https://www.nataliechampajennings.com) Anita Siek (http://wordfettigroup.com) Omar Zenhom (https://100mba.net and https://webinarninja.com) Angela Henderson (https://www.angelahenderson.com.au) Leanne Hughes (https://www.firsttimefacilitator.com) Jason Malouin (http://jasonmalouin.com) Harry Duran (http://fullcast.co) Dave Jackson (https://www.theschoolofpodcasting.com) Ronsley Vaz (http://mustamplify.com) Thank you so much to everyone who has listened to this podcast so far - and here's to the next 100 episodes!

2018 has been a BIG year. In today’s episode, I’m sharing the nitty gritty of my 2018 with you: What worked well, what didn’t work so well, what absolutely failed and what lessons I learned, that I’ll take with me into 2019. Doors are open for Socialette Elite this week only - join now at http://stephtaylor.co/elite

Email subject lines can be the deciding factor as to whether someone opens your email or not. The right email subject line can mean someone opens your email (and possibly buys from you) - so it’s pretty important. This episode, I’m looking at how you can write better email subject lines. Purchase my 3-Day Email Marketing Kickstarter: http://stephtaylor.co/email

Not sure how to build an email list? You need to give them some incentive to sign up. My favourite type of incentive is a free piece of content - e.g. a cheat sheet, ebook, template, etc. Today I’m going to run you through the steps in setting this list-building system up, so you can grow your email list on autopilot. And when your email list growth is on autopilot, it means you don’t have to stress about where your next sale is coming from. Purchase the 3-Day Email Marketing Kickstarter: http://stephtaylor.co/email

As anyone who is on my email list will tell you, I’m a BIG fan of email marketing. I probably email my list more often than I post on social media these days - and I’ve seen a much bigger ROI from email than from any other channel. But, if you’re starting your email list from scratch, it can feel a bit pointless at the start. You feel like you’re just emailing crickets - and that nobody cares. The thing is - email marketing is actually a pretty powerful tool. This episode, I’m looking at a few reasons you should start building your email list, like yesterday. Register for the 3-Day Email Marketing Kickstarter at http://stephtaylor.co/email

Look up #laptoplifestyle on Instagram and you’d be forgiven for thinking that running a business is anything but poolside cocktails and sunsets. But, in the early days of business, it’s more likely going to be the opposite of poolside cocktails and sunsets. The thing is: I’m pretty sure everyone goes through this. In my almost 3 years of running a business, I’ve been through every one of these things at least once. This is not designed to scare you off, if you haven’t started your business yet. It’s simply to help you realise that you’re not alone, and to help you keep going if you’re going through any of these at the moment. Join Socialette Elite: http://stephtaylor.co/elite

SEO can be confusing. How do you even start doing SEO? Surely it’s too techy and difficult to DIY your SEO, right? Wrong. Today’s guest, Kate Toon, is the queen of SEO, in an industry full of dodgy “experts”. Today, we’re talking about SEO basics and how to get your website found by Google - without it costing you a fortune or hours of your time. Kate’s recommended links: Pingdom: https://www.pingdom.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ Ask the Public: https://answerthepublic.com/ Keyword.io: https://www.keyword.io/ Google Webmaster tools/Search Console: https://search.google.com/search-console/ Yoast plugin for Wordpress: https://yoast.com/ Kate’s Facebook Group - I Love SEO with Kate Toon: https://www.facebook.com/groups/recipeforseosuccess/ Kate’s SEO Nibbles course (it’s free!): https://therecipeforseosuccess.com/seo-courses/seo-nibbles/

Instagram followers - we all want to get more Instagram followers, right? Today, I’m sharing 5 Instagram growth tactics with you, so that you can grow your Instagram following with people who might actually buy from you or work with you. Purchase Insta Domination: http://stephtaylor.co/ebook Follow me on Instagram @wearewildbloom and @stephtaylor.co

Instagram marketing has changed a bit over the past few years and so have the rules about how often you should post to Instagram. Today, I’m answering the question “How often should I post to Instagram?” Doors are closing for Socialette Elite. Join at http://stephtaylor.co/elite Got your own question you’d like answered on the podcast? Hit me up on Instagram @wearewildbloom.

Instagram comment pods became a big thing when the Instagram algorithm changed and suddenly people got a fraction of the Instagram engagement they had before. This episode, I'm looking at the truth about Instagram pods. This episode is brought to you by Socialette Elite. Join at http://stephtaylor.co/elite

Doors are open for Socialette Elite, for this week only, and then they’ll close again until late December. And, when they reopen, the price will go up. So, if Socialette Elite is something you might be interested in, listen up because you don’t want to miss this. Register for Socialette Elite at http://stephtaylor.co/elite

Brand visuals are SO important when you’re starting a new business, or even rebranding an old one. Today’s listener question is “How did you decide on your brand theme?” In this episode, I’m answering the question and sharing my top tips for choosing your brand theme. Doors are open for Socialette Elite! Find out more + register at http://stephtaylor.co/elite Got a question you’d like me to answer on the podcast? DM me on Instagram @wearewildbloom

Marketing mistakes. We’ve all made them. But, there are a few surprising ones that I’ve noticed people making again and again. This episode, I’m looking at 3 of these mistakes, in the hope that you can avoid making them yourself. I think you might find them a little bit surprising - and probably not what you expected at all. Register for my free masterclass at http://stephtaylor.co/roadmap Are we Insta-friends yet? Follow me at @stephtaylor.co and @wearewildbloom