Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

Everyone is so obsessed with the follower count on Instagram, and I’m here to tell you that it doesn’t matter one bit. I lost 300 followers and I don’t care. This episode, I’m telling you why. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

I’ve learned some big branding lessons in the few years I’ve been in business. Most of these lessons are ones I’ve learned the hard way. This episode, I’m sharing the 5 biggest lessons I’ve learned about branding. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

Branding is something I spent a lot of time learning about in 2018, because I truly believe it’s what differentiates the good businesses from the great ones. I’m by no means a branding expert, but I’ve learnt a few things along the way and today I’ll be sharing a few branding tips with you. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

Email marketing is such an important part of marketing your business. Instead of asking “How can I get more Instagram followers?” people should really be asking “How can I grow my email list?” This episode, I’m sharing the email marketing lessons I learned in 2018, as well as some of the things that seem to be working well right now in 2019. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

Content marketing is a great way for businesses with small budgets to stand out against bigger competitors. This episode, I’m sharing the content marketing lessons I learned in 2018 and what’s working in content marketing in 2019. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

Pinterest marketing has been one of the biggest traffic sources to my website - and it just keeps growing. This episode, I’m sharing the Pinterest lessons I learned in 2018, plus what’s working well on Pinterest in 2019. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

Instagram marketing is still an excellent way to grow your business, but the game has changed. This episode, I’m looking at what’s working on Instagram in 2019, as well as some big Instagram lessons I learned in 2018. Download the Instagram cheat sheet at http://stephtaylor.co/ig Follow me on Instagram @stephtaylor.co

Facebook Ads are a pretty different game to what they were a few years ago. Here’s a quick update on what’s working in 2019, as well as a recap of what I learned in 2018. Register for my free Facebook Ads masterclass: http://stephtaylor.co/fb Follow me on Instagram @stephtaylor.co

Even if you’re not a social media manager, you might learn a thing or two from this episode. Especially if you run a client-based business of any sort. We’re no longer taking social media management clients, but these are some of the lessons I’ve learned in the 5ish years that I’ve been managing social media accounts for clients. First as a freelancer, side hustling alongside my corporate job, and then through Wildbloom with a team. Looking to declutter your marketing in 2019? Register for my 3-Day Simpler Marketing Challenge at http://stephtaylor.co/challenge Vote for Socialette in the Australian Podcasting Awards at http://stephtaylor.co/vote

Consistency is so important when marketing your business. You can’t do something sporadically and hope to see great results - it just doesn’t work that way. This episode, I’m looking at 5 ways you can stay consistent with your content creation and your marketing tactics. Looking to declutter your marketing in 2019? Register for my 3-Day Simpler Marketing Challenge at http://stephtaylor.co/challenge Follow me on Instagram @stephtaylor.co

If you’re consistently creating content, there will be a time when you run out of content marketing ideas. So, how do you come up with ideas for content? This episode, I’m sharing 5 ways to come up with content ideas. Register for the 3-Day Simpler Marketing Challenge at stephtaylor.co/challenge Follow me on Instagram @stephtaylor.co

There are so many ways to plan your content marketing calendar for 2019. There isn’t one answer to this question - to be honest, it’s more a whole lot of trial and error until you find something that works for you. Luckily for you, I’ve done a whole lot of trialling and erroring myself, so this episode I’m sharing a couple of different methods with you. Looking to declutter your marketing in 2019? Register for my 3-Day Simpler Marketing Challenge at http://stephtaylor.co/challenge Follow me on Instagram @stephtaylor.co

There’s this misconception in the small business space that marketing your business has to be complicated. That’s is something only a select few people can do, that it’s time-consuming and that you have to do ALL of the marketing - otherwise you may as well do none of it. This episode I’m looking at 5 quick wins you can implement to simplify your marketing in your business. Let’s jump in. Looking to declutter your marketing in 2019? Register for my 3-Day Simpler Marketing Challenge at http://stephtaylor.co/challenge Follow me on Instagram @stephtaylor.co

We’re all getting more and more weary about where we choose to spend our money online. It’s far too easy for a fly-by-night operator to set up shop, rip us off and then disappear into oblivion. So, if people aren’t buying from you or they’re reluctant to work with you, it might be that they simply don’t trust you enough yet. Trust is EVERYTHING when it comes to marketing your business. This episode, I’m looking at 7 ways you can build trust with your audience. Looking to declutter your marketing in 2019? Register for my 3-Day Simpler Marketing Challenge at http://stephtaylor.co/challenge Follow me on Instagram @stephtaylor.co

Tomorrow is statistically the day when most people give up on their new year’s resolutions. So, even if you’ve given up on your resolution to hit the gym every day, run 50km each week or go cold turkey on coffee, here are some realistic resolutions you can apply to your business this year. Looking to declutter your marketing in 2019? Register for my 3-Day Simpler Marketing Challenge at http://stephtaylor.co/challenge

Building an online community is a great way for your business to stand out - even in a saturated space. This episode, I’m sharing some of my favourite places to build your online tribe in 2019 and how you can use them to effectively build your tribe. Looking to declutter your marketing in 2019? Register for my 3-Day Simpler Marketing Challenge at http://stephtaylor.co/challenge

Your people, or your tribe, are so important to whatever you do in business. In order to launch or sell anything, you need to have people who are willing to buy from you or work with you. And before people will hand over their precious money, they typically want to trust you - trust that you’ll deliver what you say you will, that it will be quality and that it will meet their expectations. Register for the 3-Day Simpler Marketing Challenge: http://stephtaylor.co/challenge Follow me on Instagram: http://instagram.com/stephtaylor.co

There are a heck of a lot of content types out there. Everything from written, to audio, to video, to anything in between. This episode, I’m looking at what type of content marketing is best for your business and yourself - based on what your own strengths are. Download my free cheat sheet - 50 ways to promote your content at http://stephtaylor.co/62 Wanna see what happens behind the scenes? Follow me at @stephtaylor.co and @wearewildbloom

When I first started out in business, I relied solely on organic social media marketing and influencer marketing alone to build my business. And it worked - I grew the Instagram following to around 23k in under 12 months. But, times have changed. Is it still enough to just market your business using organic social media alone? Download my free cheat sheet - 10 tactics to transform your Facebook Ads from http://stephtaylor.co/57 Follow me on Instagram at @stephtaylor.co and @wearewildbloom

Content creation is fun. But, what if you have no idea what to create content about? This episode, I’m sharing 7 ideas for content marketing topics to write, record or post about.