Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

Branding is something I’ve only really become interested in, in the last year or two. And that’s because I’ve witnessed its power firsthand. I’ve put in a lot of effort to learn as much about branding as I can. This episode, I’m sharing some of my go-to resources about branding. Links: Smack Bang Designs blog: https://smackbangdesigns.com/blog How to Style Your Brand: https://www.amazon.com/gp/product/0956454534/ref=dbs_a_def_rwt_bibl_vppi_i0 Brand Brilliance: https://www.amazon.com/gp/product/0956454542/ref=dbs_a_def_rwt_bibl_vppi_i1 The Brand Planner ebook: http://www.hellofunction.com/shop The 60-Minute Brand Strategist: https://www.amazon.com/60-Minute-Brand-Strategist-Essential-Professionals/dp/1118625161 Wordfetti (Brandfetti podcast coming soon): https://instagram.com/wordfetti

Branding underpins everything you do in marketing your business, so it’s pretty important. But, what if you don’t have the budget to do a full brand refresh or rebrand? Here are 7 little things you can do to make a big difference in your business. Download the Instagram cheat sheet at http://stephtaylor.co/ig Follow me on Instagram @stephtaylor.co

Branding is such an important part of marketing your business - but it's far too often overlooked. Tess Robinson is the queen of branding and, in today's episode, we're talking about the anatomy of a great brand, as well as how she has grown Smack Bang Designs (and her amazing team) to what it is today. Find out more about Tess and Smack Bang Designs at www.smackbangdesigns.com and at @smackbangdesigns

There are a heck of a lot of Instagram-related tools and apps out there. Lucky for you, I’ve tried a LOT of them and, this episode, I’m sharing 6 of my favourite tools to streamline your Instagram marketing. Download the Instagram cheat sheet at http://stephtaylor.co/ig Follow me on Instagram @stephtaylor.co

What if you thought of Instagram as more than just a way to promote your business? This episode, I’m going to try and shift your mindset around Instagram a little bit… Download the Instagram cheat sheet at http://stephtaylor.co/ig Follow me on Instagram @stephtaylor.co

Frankly, I’m a bit sick of seeing these things on Instagram. None of these things will actually grow your business, beyond maybe getting you more followers or more engagement - but these followers and these people engaging, they’re usually not the right people. Register for my free masterclass at http://stephtaylor.co/roadmap Follow me on Instagram @stephtaylor.co

The thing with Instagram is that nobody really knows what’s going on, except for the people at Instagram. And, because nobody really knows, it means that people love to speculate about things. This episode, I’m sharing 6 Instagram myths you NEED to stop buying into. Register for my free masterclass at http://stephtaylor.co/roadmap Follow me on Instagram @stephtaylor.co

How can you get more engagement on Instagram? Sometimes, it can feel like you’re simply posting to crickets - like nobody on social media cares about your business or what you have to say. So, this episode, I’m looking at how you can boost engagement on social media. Let’s get stuck in. Register for my free masterclass at http://stephtaylor.co/roadmap Follow me on Instagram @stephtaylor.co

“Why aren’t my followers buying from me?” is something I get asked a lot. There are a bunch of reasons why your followers aren’t buying from you. This episode, I’m sharing 9 reasons why you’re not making sales from social media. Register for my free masterclass at http://stephtaylor.co/roadmap Follow me on Instagram @stephtaylor.co

The money you spend marketing your business isn’t an expense, it’s an investment. Just like you’d expect to see a return from investing in shares or putting money in a term deposit, you should also be seeing a return on your marketing investment. This episode, I’m looking at why you need to keep an eye on your marketing ROI. Register for my free masterclass at http://stephtaylor.co/roadmap Follow me on Instagram @stephtaylor.co

Content marketing is magic, but the big struggle can be coming up with fresh content ideas all the time. This episode, I’m sharing 5 free tools you can use for content marketing ideas that your audience actually cares about. Register for my free content marketing masterclass at http://stephtaylor.co/roadmap Follow me on Instagram @stephtaylor.co

Social media content ideas can be hard to come by sometimes. We all go through times when we’re feeling super inspired, and then times when we’re just not feeling it. This episode, I’m sharing 7 social media post ideas. Download my free Instagram cheat sheet, 7 Savvy Strategies to Ignite Your Instagram: https://stephtaylor.co/IG Follow me on Instagram @stephtaylor.co

As much as we all want to believe that marketing our business is just about throwing up a few Instagram posts and an Instagram Story or two each week, unfortunately there’s a lot more to it. This episode, I’m sharing some hard truths about marketing your business that you simply can’t overlook. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

We all have a limited time budget. And, too often, marketing your business will fall to the bottom of your to-do list. But it’s one of the most important things you can do. This episode, I’m looking at how much time you should spend marketing your business. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

Angela Henderson is a small business consultant, author, entrepreneur, blogger, mental health clinician and a mother. She helps small business owners navigate the challenges of building a successful business while maintaining a life. This episode, Ange and I are chatting about the 8 profit pillars you need in your business to thrive, the importance of paying to play and some of the reasons she sees businesses struggling to survive. Find out more about Angela: Website | Instagram | Facebook Group

Your marketing budget is probably pretty tight when you’re just starting out, so you want to be super strategic about where you’re spending your money. This episode, I’m looking at a few things you shouldn’t spend your precious marketing budget on when you’re just getting started. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

There are all sorts of platforms and people just waiting to take your money from you - and just because you’ve spent money on something, doesn’t guarantee you any results. This episode is all about where to spend your limited marketing budget. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

If you want to stand out from all the other businesses that are relying solely on organic social media to market themselves, you really need to invest in your marketing. A good product isn’t enough if nobody knows about it. This episode, I’m sharing some real talk about why you need a marketing budget. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

It’s pretty common to see business owners launching something new without checking whether anyone actually WANTS what they’re launching. Validating your ideas can save you a lot of money and heartache. This episode, I’m looking at how you can validate your ideas before launching anything. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co

Passive income can be a game-changer in your business. It’s a great way to diversify where your money is coming from, and make sure you’re not putting all your eggs in one basket. This episode, I’m looking at how you can get started with passive income in your business. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Follow me on Instagram @stephtaylor.co