Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

Instagram marketing on its own isn't a marketing strategy - it's a marketing tactic. This episode, I'm looking at where Instagram marketing fits with your overall business marketing strategy. Download my free Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: http://instagram.com/stephtaylor.co

I really love launches. When I think about what my highlights in business over the last couple of years have been, nearly every one has been a launch. This episode, I’m sharing 5 tips to simplify your next launch and make it a little more fun. These tips apply to any launch - whether you’re launching a business, a podcast, a product, a service offering. Register for Australia’s Leading Women in Business Retreat: http://stephtaylor.co/retreat This episode was brought to you by Angela Henderson Consulting https://www.angelahenderson.com.au

Email marketing is actually really simple when you strip it back to basics. And, it’s a great way to market your business for free. This episode, I’m sharing 5 tips to simplify your email marketing - because email marketing really isn’t as tough as you think! Register for Australia’s Leading Women in Business Retreat: http://stephtaylor.co/retreat This episode was brought to you by Angela Henderson Consulting https://www.angelahenderson.com.au

If the thought of posting to social media makes you feel overwhelmed, icky or anxious, or you’re beginning to question what the point of being on social media even is, you’re probably overcomplicating it all. This episode, I’m sharing 7 tips to simplify your social media marketing - because it really doesn’t need to be that difficult! Register for Australia’s Leading Women in Business Retreat: http://stephtaylor.co/retreat This episode was brought to you by Angela Henderson Consulting https://www.angelahenderson.com.au

Marketing your business really doesn’t have to be this big, confusing, complicated thing that you’ve built it up to me. In fact, if it is, you’re probably overcomplicating it. This episode, I’m sharing 5 signs that you’re overcomplicating how you market your business. Register for Australia’s Leading Women in Business Retreat: http://stephtaylor.co/retreat This episode was brought to you by Angela Henderson Consulting https://www.angelahenderson.com.au

Last episode, I shared 9 ways you can declutter your business from the inside out. I looked at Marie Kondo-ing a few things to do with your branding and your admin. This episode, I’m looking at how to declutter your email marketing, your website and your finances. Register for Australia’s Leading Women in Business Retreat: http://stephtaylor.co/retreat This episode was brought to you by Angela Henderson Consulting https://www.angelahenderson.com.au

Ever since Marie Kondo’s documentary series hit Netflix, it feels like everyone around me is busy Marie Kondo-ing everything in their lives. This episode, I’m sharing 9 ways to Marie Kondo your business. Register for Australia’s Leading Women in Business Retreat: http://stephtaylor.co/retreat This episode was brought to you by Angela Henderson Consulting https://www.angelahenderson.com.au

Shadowbanning is a rumour that started back in 2017 on Instagram. This idea that Instagram was somehow hiding posts from being shown in the hashtag explore pages for the hashtags tagged in the post. This episode, I’m looking at whether Instagram shadowbanning is real. Register for my free masterclass: http://stephtaylor.co/free-marketing-masterclass Follow me on Instagram: http://instagram.com/stephtaylor.co

I had such big plans for 2019. I was going to launch so many new products, kick so many goals, travel to so many places… And now it’s nearly June and I feel like I’ve achieved nothing. This episode is all about reflecting on the year so far and planning for the rest of 2019. If you’ve been feeling stuck, or disheartened, this is the episode for you. Register for my free marketing masterclass - 5 steps to your next $10k: Your stress-free marketing roadmap: http://stephtaylor.co/free-marketing-masterclass

It’s all well and good growing your Instagram following, but if nobody buys from you then you’re wasting your time. Here are my top tips to turn your social media followers into customers or clients. Download my free Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: http://instagram.com/stephtaylor.co

This episode is about the tactics - 7 little actions you can take right now that will move your business forward in some way. This episode is brought to you by my free ebook, 79 ways to up-level your business. The 7 marketing tactics I chat about in this episode are straight from the free ebook, where you’ll find another 72 actionable tactics to up-level your business. Download the free ebook - 79 Ways to Up-Level Your Business: http://stephtaylor.co/79

As business owners, we’re spoilt for choice on where to advertise our businesses. Facebook Ads, Google Ads, Pinterest Ads, Linkedin Ads, Snapchat Ads… The list goes on. The two most common players are Facebook Ads and Google Ads. But, what’s the difference between the two platforms? And, which is better for your business? Take my mini course, 5 Days to First-Class Facebook Ads: http://stephtaylor.co/first-class Follow me on Instagram: http://instagram.com/stephtaylor.co

Your Instagram profile is not only a HUGE consideration for your Instagram marketing, it’s also a key touchpoint in the customer journey. How your Instagram profile looks and feels, and what it says, play a big part in whether people follow you or click through to your website, or leave without a second thought. You don’t want to miss: The most important things to have in place before you even start investing time and energy into Instagram marketing. My little trick to make sure your Instagram profile is discoverable and easily searchable by your target audience (this is probably something your competitors aren’t doing!) How to get more people to click through to your Instagram profile from the search results or likes/followers lists. The things you MUST include when writing your Instagram bio (plus the strategic way to use the single link space that Instagram gives you). There’s an art and a science to Instagram marketing, but before you even start thinking about how to grow your Instagram following or how t

This show is mostly dedicated to DIY-ing your marketing, which is why I don’t talk about outsourcing it often. But, eventually, there’s going to be a better use of your time. And it’s going to be time to think about outsourcing. This episode, I look at where to start with outsourcing your marketing. Download my free Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: http://instagram.com/stephtaylor.co

A few weeks ago, UK brand Lush announced that it would be abandoning social media altogether. This episode, I’m sharing my thoughts on this decision (and what it means for the rest of us in the ever-changing social media landscape!) Download the free Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: http://instagram.com/stephtaylor.co

Today’s podcast guest is Carly Willoughby-Rolls from Minimalista. Carly is a life coach who works with ambitious creatives to cut through the clutter, figure out what sparks joy and design and live less complicated lives. In this episode, we chat about what it means to approach life and business with a minimalist mindset, how to do less and achieve more at the same time, and how to simplify your marketing. Find Carly at http://minimalista.com.au/ and @minimalista.com.au on Instagram

Today marks one year since I launched this podcast and, to celebrate, I put the feelers out on Instagram for some questions to answer. This episode, I’m answering as many of your questions as I can. Download the Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram at http://instagram.com/stephtaylor.co

Casey Mason is the founder of The Real Her Project, which is all about mindset education for the next generation of women. This episode, Casey and I chat about how to overcome mindset blocks in your marketing (especially when it comes to putting yourself out there), how to run an event and how to make the most of free marketing tactics, like collaborations. Get 10% off your tickets for the Real Girls, Real Success Convention with the code ‘STEPH’ - https://www.therealherproject.com/events

Facebook recently announced more changes to its algorithm - yet again! But, will they affect the way your business does Facebook marketing? This episode, I’m briefly looking at how the Facebook algorithm works and what the new changes mean for the Facebook newsfeed. Shop 5 Days to First-Class Facebook Ads at http://stephtaylor.co/firstclass Follow me on Instagram at http://instagram.com/stephtaylor.co

Anyone who runs a business will agree that running a business changes your life. This episode is about the realities of building and scaling a business - because it’s a million times harder than you think it’s going to be. Download my free Instagram cheat sheet: http://stephtaylor.co/ig Follow me on Instagram at http://instagram.com/stephtaylor.co