Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

I just finished a new course launch and, believe it or not, I hadn’t yet recorded a single lesson when I launched it. Crazy, right? But, there’s a reason why I did this… Actually there are 4 reasons why and this episode I’m sharing them with you. Download the Ultimate Course Creation Starter Kit at http://stephtaylor.co/amy Follow me on Instagram at http://instagram.com/stephtaylor.co

Creating an online course changed my business completely. It took me from trading time for money with one-on-one client work, to giving me the freedom to travel more, create more and run my business on my own terms. This episode I’m sharing 5 reasons to create an online course. Download the Ultimate Course Creation Starter Kit at http://stephtaylor.co/amy Follow me on Instagram at http://instagram.com/stephtaylor.co

Passive income can be a game-changer in your business. It’s a great way to diversify where your money is coming from, and make sure you’re not putting all your eggs in one basket. This episode, I’m looking at how you can get started with passive income in your business. Download my free ebook, 79 Ways to Up-level Your Business: http://stephtaylor.co/79 Download the Ultimate Course Creation Starter Kit: http://stephtaylor.co/amy

I recently just came out of a BIG business rut. It was a challenging time and I very nearly considered throwing in the towel altogether, and going back to a “real” job. This episode, I’m sharing how I got out of my last business rut. Hopefully if you’re feeling a bit stuck, this will help you too. Take the free 28 Day Kajabi Hero Challenge to launch your first digital product or online course: http://stephtaylor.co/hero Follow me on Instagram at http://instagram.com/stephtaylor.co

Every course launch I do, I learn a lot more than I did every previous launch before. At the end of each launch, I try to set aside some time to reflect on what worked, what didn’t work and what I learned. This episode, I’m sharing with you 5 lessons that I learned from my last online course launch - the launch of InstaBAM. Take the free 28 Day Kajabi Hero Challenge to launch your first digital product or online course: http://stephtaylor.co/hero Follow me on Instagram at http://instagram.com/stephtaylor.co

Creating an online course completely changed my business - I suddenly realised that I could stop trading my time for money AND help more people at the same time. This episode, I’m looking at how to create an online course - because it’s really not that hard! Take the free 28 Day Kajabi Hero Challenge to launch your first digital product or online course: http://stephtaylor.co/hero Follow me on Instagram at http://instagram.com/stephtaylor.co

I’ve been through a couple of course launches so far in my few years in business, and most people think I’m weird when I say that I LOVE launches. This episode, I’m taking you behind the scenes of how I grew my audience prior to my course launch, how I started preparing them for the course launch and how I finally launched the course. Take the free 28 Day Kajabi Hero Challenge to launch your first digital product or online course: http://stephtaylor.co/hero Follow me on Instagram at http://instagram.com/stephtaylor.co

I recently launched my brand new Instagram course, InstaBAM. I was at a pretty low point in my business before the launch because I felt like I was just slogging away and not really getting anywhere. I had big hopes for this launch and everything looked like it was going to plan. This episode, I’m sharing the massive fail that happened and how I dealt with it. Take the free 28 Day Kajabi Hero Challenge to launch your first digital product or online course: http://stephtaylor.co/hero Follow me on Instagram at http://instagram.com/stephtaylor.co

Today, I’m chatting with Emma Lewis, the founder of Canvast, about how she launched her business, how she’s marketed it so far, what’s worked well, what hasn’t worked well, and the things that she’s learnt along the way. If you’re also running a side hustle alongside your full-time job, you’re going to get a TON of tips from Emma on how to balance both. Find out more about Canvast: https://canvastco.com/ or @canvastco on Instagram. Download my free ebook - 79 ways to up-level your business: http://stephtaylor.co/79

You’ve put in the time and effort to build your email list using a free lead magnet or opt-in, you’ve created a nurture sequence and you’ve promoted it to your audience. Now you have real subscribers who actually care about what you have to say! But, how do you know what to send your email list? This episode, we’re looking at how often to email your list, what to send your email list and the real truth about unsubscribes. YOU DON’T WANT TO MISS: The simple answer to your question “how often should I email my list?” (and it’s probably not the answer you were expecting!) Why you MUST avoid this common email marketing mistake that most small business owners make. What the heck to actually send your email list - because everyone seems to assume that you already know this, meanwhile, you’re staring at a blank email with zero clue what to write. Some quick tips to improve your subject line and boost your email open rates. What it means when someone unsubscribes from your email list and what you need to do about it.

Let me guess - you’re too busy to spend time marketing your business, right? Well, here’s a fact for you: If you don’t spend the time working ON your business, nobody else will. If you’re only marketing your business when things are a little bit quiet and you need a few more clients or customers, then your audience is going to see right through that. This episode, I’m sharing my 5 top tips to find more time to work ON your business, instead of IN it. Download my free cheat sheet - 7 Savvy Strategies to Ignite your Instagram from https://stephtaylor.co/ig Follow my travels on Instagram at @stephtaylor.co

I use a ton of marketing tools in running my businesses - in fact, I reckon I’ve tried and tested a few hundred small business marketing apps over the past few years. This episode, I’m running you through the key apps I use, love and recommend. Yes, this episode does contain some affiliate links, but you can rest assured I’m only recommending tools that I genuinely love. See the full list of marketing tools I use at http://stephtaylor.co/30 Follow my travels on Instagram at @stephtaylor.co

Organic social media marketing used to be enough on its own. We've all heard the success stories: Multi-million dollar businesses built off the back of free social media marketing alone. But, times have changed. Is it still enough to just market your business using organic social media marketing alone? Download my free cheat sheet - 10 tactics to transform your Facebook Ads from http://stephtaylor.co/fb Follow me on Instagram at @stephtaylor.co

Pru Chapman is the founder of the Owner’s Collective. She is a business mentor, strategist and speaker, with over 15 years experience in business strategy, psychology and leadership development. Today, we’re chatting about how to find a good business mentor (and how to avoid choosing a dud), how to get the most out of business coaching or mentoring, and the pros and cons of group coaching, vs one-on-one. Find out more about Pru and Owners Collective at http://www.theownerscollective.com or @ownerscollective on Instagram.

InstaBAM is your complete A-Z game plan to ignite your business with Instagram, minus the fluff. It kicks off on 8 July 2019, but doors close on 5 July 2019 - and won't reopen until September at the very earliest. Find out more + enrol at http://stephtaylor.co/enrol I hope to see you inside the community!

Just because a business has more Instagram followers than a competing business doesn’t mean it’s a more profitable business. The follower count on its own really doesn’t mean much. The quality of your followers, on the other hand, that means a lot. Here are a few reasons why it’s important to attract the right followers. Download my free cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: http://instagram.com/stephtaylor.co

Instagram marketing looks simple. You sign up for a free account, pop up some posts and people will follow you. But, it’s not quite that simple. I keep seeing the same mistakes over and over again on Instagram, so in today’s episode I’m looking at just that - the 5 reasons you’re not seeing results from your Instagram marketing. Download my free cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: http://instagram.com/stephtaylor.co

A huge part of successful Instagram marketing is having a drool-worthy Instagram feed. But, did you know that getting a beautiful Instagram feed is actually easier than you think? This episode, I’m sharing some of my favourite tools for making your Instagram content look spot-on. The best part? They won’t break the bank! YOU DON’T WANT TO MISS: My absolute favourite Instagram scheduling tool, and how it’ll help you streamline your Instagram marketing and keep your Instagram feed on-brand. My two favourite image editing apps that will probably change your life (or at least make editing your photos a helluva lot more fun!) The free graphic design tool that you need to be using, like, yesterday. A fun new app for creating gorgeous quote tiles and Instagram Stories. Make sure you download my free ebook, 7 Savvy Strategies to Ignite Your Instagram, from http://stephtaylor.co/ig Follow me on Instagram: http://instagram.com/stephtaylor.co

Creating Instagram content all the time can be really difficult - not to mention time-consuming and/or expensive! So, naturally, you’re going to want to curate Instagram content from different sources. This episode, we’re looking at some good places to source and curate Instagram content from (plus the pitfalls to watch out for!) You don’t want to miss: My favourite free and paid stock photo websites that are GREAT for Instagram content. The one thing you need to be careful when sourcing photos from Instagram accounts (and how to avoid this). The website I cannot live without when it comes to social media templates, designs and stock photos. An amazing free app for designing your own social media graphics - even if you’re a total design newbie. Why I think every small business owner should get a brand photoshoot done (and how you can do this when you’re on a budget). Download my free cheat sheet - 7 Savvy Strategies to Ignite Your Instagram - from http://stephtaylor.co/ig Follow me on Instagram at http://inst

Instagram has changed a lot in the last 5 years. I recently reflected on how marketing on Instagram is a vastly different landscape to what it was back when I first started. This episode, I’m sharing 5 massive differences between Instagram marketing in 2019 vs in 2014. Download my free cheat sheet: http://stephtaylor.co/ig Follow me on Instagram: http://instagram.com/stephtaylor.co