Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

All too often, I see people launch a business and then straight away start focusing all their energy on getting more Instagram followers or growing their email list. If you’re jumping straight to these things, then there are some big marketing foundations that you’re overlooking. This episode, I’m going to run through 5 big things you’re overlooking in your marketing. Follow me on Instagram: http://instagram.com/stephtaylor.co

Not sure how to build your email list? Wanna start with email marketing? Today I’m going to run you through the steps in email list building, so you can grow your email list on autopilot. And when your email list growth is on autopilot, it means you don’t have to stress about where your next sale is coming from. Purchase the 3-Day Email Marketing Kickstarter: http://stephtaylor.co/email Follow me on Instagram: http://instagram.com/stephtaylor.co

Building an email list is super important for your business. Why? Well, getting more Instagram followers or Facebook page likes is nice, but you're building your audience on borrowed land. Your email list is something YOU own. But, if you’re starting your email list from scratch, it can feel a bit pointless at the start. You feel like you’re just emailing crickets - and that nobody cares. This episode, I’m looking at a few reasons you should start building your email list, like yesterday. Follow me on Instagram: @stephtaylor.co

Kate Williams is the legend behind Retreat Yourself Box, a wellness brand that she built from the ground up. This episode, we chat about how Kate launched and grew Retreat Yourself Box without a marketing background, influencer marketing and collaborating with other brands. Key takeaways from this episode: How Kate managed to launch and grow Retreat Yourself to what it is today, without any prior marketing experience. What she would do differently if she were to start her business over from scratch. How she planned and marketed the launch of Retreat Yourself Box, and what she found to be the most effective ways of marketing the business. How Kate picked the most effective influencers to partner with - as well as what she wishes she had known before she started working with influencers Plus, Kate shares her top tips for pitching big brands for collaborations. Find out more about Kate and Retreat Yourself over on their website (http://retreatyourselfbox.com) or on Instagram (@retreatyourselfbox) Download my

Yesterday, I ended another product launch - the launch of my A-Z Podcast Launch Plan. But… That’s not the launch that it started out as! This episode, I’m sharing why and how I pivoted my latest product launch. Key takeaways from this episode: How I managed to plan and launch a new product in 4 weeks (without losing my marbles!) The BIG *facepalm* moment I had with my original launch… I should’ve seen this one coming! Why I chose to pivot my launch 2 days in - and how I managed to do this in such a tight timeframe. What the end result of my launch pivot was. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

Haley Burkhead is an absolute dynamo. At 24 years old, she quit her job and built a business from 0 to $36,000 months in just 6 months. In today’s episode, we’re chatting about transitioning into the CEO role of your business, creating consistent income in your business, and the magical SOA method for getting things done - it’s a game changer. Find Haley on Instagram at @haleyburkhead Find me on Instagram @stephtaylor.co

Danielle Read is a copywriter with a background in Psychology and Creative Writing. As the Founder of Readcity Writing, Danielle specialises in writing compelling words for killer creatives. This episode, we're talking all things brand voice, including what brand voice actually is, why it's important your brand has a unique voice, and how to DIY your brand voice. Find Danielle at https://readcitywriting.com/ Links from the episode: Gender analyser for your copy - https://app.readable.com/text/gender Analyze my Writing - http://www.analyzemywriting.com/

Launching my podcast has been one of the best things I've done for my business - however, a podcast isn’t for everyone. If you’re thinking about starting a podcast, have a listen to this episode and then go and take my free quiz to figure out if it’s a good decision for you, or not. Take my free quiz: Should I start a podcast - http://stephtaylor.co/quiz

Launching impacts your business in a big way, and this episode we’re going to look at how. Because I bet you hadn’t thought of some of these... To clarify here - I don’t mean you always have to be launching NEW things. You can relaunch the same product a few times a year. You can open and close doors to new clients or new members or course students. Just because you don’t have something new to launch, doesn’t mean you can’t launch. Download my free ebook: The Complete Roadmap for a Killer Launch - http://stephtaylor.co/roadmap

One of the magical things about running a small business is that you can move fast and pivot quickly when things aren’t working - and for me, things simply weren’t working the way they were, so I’ve had to make a few business changes. This episode, I’m giving you a bit of a behind-the-scenes of my latest business changes, and keeping you posted on what you can expect in the next couple of months. Follow me on Instagram to stay up to date - http://instagram.com/stephtaylor.co

Morgan Spencer is the director of strategic PR consultancy, Martini Mondays. For her, it’s all about the people, and building those relationships, to think beyond simply achieving column inches and to disrupt this ever-evolving industry. In this episode, we chat all about strategic PR (and what that actually means!), how to use PR to stand out in your industry and how to DIY your own PR campaign. Find out more about Morgan at www.martinimondays.com.au and at @martinimondays on Instagram

So many business owners are afraid to invest in themselves. They’ll spend money on business expenses, no problem, but when it comes to investing in their own development - even if it might move their business forward - they’re scared to do so. This episode, I’m looking at why you need to get serious about up-leveling yourself as a business owner. Follow me on Instagram: http://Instagram.com/stephtaylor.co

When I asked my Instagram followers what’s holding them back from launching something new, 80% of them told me they were afraid. Afraid that they’d launch a course and nobody would buy. Afraid they’d launch a podcast and nobody would listen. Whatever it is that you’re launching, here are some tips to get over the fear that nobody will buy. Register for Amy Porterfield’s masterclass - The 3 Behind-the-Scenes Secrets to Digital Course Success: http://stephtaylor.co/masterclass Follow me on Instagram at http://instagram.com/stephtaylor.co

What might feel like you’re being productive and kicking goals doesn’t always bring you any closer to kicking those goals. Yes, there will be an amount of time you spend working IN your business - especially if you have client work and you don’t have a team - but working ON your business is crucial if you want to grow. Otherwise, it’s far too easy to stay stuck where you are. Download Amy Porterfield's Ultimate Course Creation Starter Kit - http://stephtaylor.co/amy Follow me on Instagram at http://instagram.com/stephtaylor.co

When you’re creating an online course, the overwhelm can be real! Whether you have no idea where to start, what to do next or simply feel overwhelmed at how much there is to do, the truth is that overwhelm can lead to inaction. This episode I’m sharing some of the tips that have helped me overcome the overwhelm in creating both the courses I’ve created so far. Download Amy Porterfield's Ultimate Course Creation Starter Kit - http://stephtaylor.co/amy Follow me on Instagram at http://instagram.com/stephtaylor.co

Amy Porterfield is the online course creation, list building and webinar queen. She has been a big inspiration for me, and her Digital Course Academy program is a big part of why I shifted from client work to a digital product-based business. When it comes to creating an online course, Amy Porterfield is a fountain of knowledge, and in this episode she’s sharing some of her biggest tips for creating an online course. Download Amy Porterfield’s free Ultimate Course Creation Starter Kit: http://stephtaylor.co/amy Take Amy’s free quiz - What type of online course should you create? http://stephtaylor.co/quiz Some of the things we covered: Amy Porterfield’s journey from corporate to running a 7-figure business, and some of her key learnings along the way. The very first course launch that Amy did, why it flopped and what you can learn from her mistakes. The key reasons you need to push past your fears in order to create and launch a successful online course, and how creating an online course can change your bus

Before you commit to creating an online course, there are some key decisions you need to make - or else you're going to wind up with some problems further down the track! This episode is from an Instagram Live I ran recently, where I worked through Amy Porterfield's Ultimate Course Creation Starter Kit - which you can download from http://stephtaylor.co/amy Follow me on Instagram at http://instagram.com/stephtaylor.co

Making the decision to create an online course isn’t an easy one to make - it’s no small decision, but creating an online course can have such a big impact on your business so it’s definitely something to consider. Here are a few signs that creating an online course is a good next step in your business… Download the Ultimate Course Creation Starter Kit at http://stephtaylor.co/amy Follow me on Instagram at http://instagram.com/stephtaylor.co

Not all online courses are created equal. In fact, there are 5 different types of online courses and in this episode I’m looking at all 5 types, and when you might create them in your business. Download the Ultimate Course Creation Starter Kit at http://stephtaylor.co/amy Follow me on Instagram at http://instagram.com/stephtaylor.co

I’m a huge fan of business books. I believe that no matter how much experience you have in business, there’s always something new you can learn. This episode, I’m sharing 5 business books that have changed the way I do business. Get your free Audible trial + FREE book of your choice at http://stephtaylor.co/audible Grab the FREE Ultimate Course Creation Starter Kit at http://stephtaylor.co/amy