Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

Social media content ideas can be hard to come by sometimes. We all go through times when we’re feeling super inspired, and then times when we’re just not feeling it. This episode, I’m sharing 7 social media post ideas. Download my free ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/launch

Passive income can be a game-changer in your business. It’s a great way to diversify where your money is coming from, and make sure you’re not putting all your eggs in one basket. This episode, I’m looking at how you can get started with passive income in your business. Download my free ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/launch

There are a heck of a lot of Instagram-related tools and apps out there. Lucky for you, I’ve tried a LOT of them and, this episode, I’m sharing 6 of my favourite tools to streamline your Instagram marketing. Download my free ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/launch

Branding is something I spent a lot of time learning about in 2018, because I truly believe it’s what differentiates the good businesses from the great ones. I’m by no means a branding expert, but I’ve learnt a few things along the way and today I’ll be sharing a few branding tips with you. Download my free ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/launch

Frankly, I’m a bit sick of seeing these things on Instagram. None of these things will actually grow your business, beyond maybe getting you more followers or more engagement - but these followers and these people engaging, they’re usually not the right people. Download my free ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/launch

Anyone who runs a business will agree that running a business changes your life. This episode is about the realities of building and scaling a business - because it’s a million times harder than you think it’s going to be. Download my free ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/launch Follow me on Instagram at http://instagram.com/stephtaylor.co

Bec Miller is the founder of Health With Bec, where she helps women slim down without the hunger - and keep it off! Bec is also a client of mine, and we’ve recently been working together on the launch of her membership, so I thought it would be pretty cool to get her on the show to share her launch story. To wrap it all up at the end, Bec is also sharing her top nutrition tips for business owners. We chatted about… Why Bec started her business (rather than going to work for someone else) and how she grew her audience and got clients in the early days. What made her decide to launch her first ebooks and how she marketed those launches. Why she decided to launch a membership, and how the first launch of it went. What she found to be the hardest part of the membership launch process (and what surprised her about the process!) You can find Bec Miller at https://www.healthwithbec.com/ and @health_with_bec on Instagram. Have you downloaded my free ebook? Grab The Complete Roadmap for a Killer Launch at http://st

Salome Schillack is the founder of Shine and Succeed, where they help digital course creators launch bigger, grow more consistently and scale faster, using Facebook Ads and Instagram Ads. In today’s episode, we’re chatting about starting to run Facebook Ads, and how to use Facebook Ads in a launch (with a specific focus on online course launches). We chatted about… Why Salome chose the niche that she’s in for her business - that is, Facebook Ads for digital course creators. Whether you should be boosting your posts or not. Why she believes you shouldn’t only be running Facebook Ads when you have something to sell (and the types of ads you should be running in the background, even when you have nothing to sell!) What ads to run in the lead up to your next online course launch, and what’s working particularly well at the moment. You can find Salome Schillack at https://shineandsucceed.com/ and @salome.schillack on Instagram. Have you downloaded my free ebook? Grab The Complete Roadmap for a Killer Launch at

Join Stephanie Taylor (Socialette) and Courtney Condy (Occupation Wild) as they chat about Courtney Condy on launching a new business, getting out of a toxic relationship and turning her business around. Having spent the years right out of college bouncing around the corporate sector feeling bored and uninspired, founder Courtney Condy, left her desk job for a life of adventure. Saying goodbye to cubicles, limited vacation time, and lackluster projects, she began guiding and leading trips all over the United States and abroad. Fueled by a passion to help people redefine how they see their careers, she founded Occupation Wild. In the belief that if it’s just for a season or for a lifetime, there is nothing more rewarding than working in the outdoors. You can find Courtney on... Website: https://www.occupationwild.com/ Instagram: https://www.instagram.com/courtneymcondy/?hl=en --- Connect with me over at https://stephtaylor.co/ and https://www.instagram.com/stephtaylor.co Have you downloaded my Com

This week is 2020 planning week! And it wouldn't be complete without yours truly talking about how to start planning for your launches in 2020. Next year, I'll dive into the nitty gritty a bit more, but for now, we're looking at what you'll be launching next year and WHEN. Download my free Complete Roadmap for a Killer Launch from http://stephtaylor.co/roadmap Are we Instagram friends yet? Find me over at @stephtaylor.co

Thought you’d finished planning for 2020 with the last episode? Nope! In today’s episode, I’ve enlisted the help of Claire Deane from Deane and Co to plan your marketing strategy and map out your marketing plan for 2020. Claire brings over 15 years of marketing experience to the table, so needless to say she knows a thing or two about marketing planning! In this episode, we cover: Why it’s so important to enter 2020 with an overall marketing strategy and marketing plan. Where to start with planning your marketing for 2020. How to determine how much budget to allocate to your marketing for 2020 - as well as what to do if you have no budget. How far in advance to plan your content calendar. You can find out more about Claire and her CMO on-demand service at https://www.deaneand.co/ or at @deaneand.co on Instagram. Have you downloaded my free ebook - The Complete Roadmap for a Killer Launch? Grab it at stephtaylor.co/launch

Planning your business for 2020? Now there’s a daunting thought. But, it has to be done, which is why I’ve enlisted the help of today’s guest, Lauren Stratford, to help you plan your business for 2020, one step at a time. Some of the things we covered: What it means to intentionally design your business, and how this plays out inside your business. Why it’s important to plan 2020 for your business and start the year with a plan of attack. Where the heck to start planning for 2020! Lauren’s best tools and tips to speed up the planning process. How to feel a little bit less overwhelmed when you look at your 2020 plan. You can find out more about Lauren at www.seriouslysorted.com.au Have you downloaded my free ebook - The Complete Roadmap for a Killer Launch? Grab it at stephtaylor.co/launch

When did you last take a holiday from your business? A real, no-wifi holiday. I've only had one or two during my time in business - but they were exactly what I needed. This episode, I’m sharing my top tips for taking a holiday from your business, so you can recharge and come back bursting with motivation and ideas. Don’t forget to follow me on Instagram @stephtaylor.co

I use a ton of marketing tools in running my businesses - in fact, I reckon I’ve tried and tested a few hundred small business marketing tools and apps over the past few years. This episode, I’m running you through the key apps I use, love and recommend. Yes, this episode does contain some affiliate links, but you can rest assured I’m only recommending tools that I genuinely love. See the full list of marketing tools I use at http://stephtaylor.co/30 Are we Insta-friends yet? Find me @stephtaylor.co

Flori Pyke is one half of The Elevatory, where she supports rising female entrepreneurs through coaching, training and resources. In today's episode, we're talking ALL things scaling your business - because it can be a terrifying process and most of us don't know where to begin. In this episode, we talk about: Planning to scale your business and why it's important to start doing this before you're ready. What the key foundations are for a scalable business and how to start putting these in place from day one. When to start scaling and how to figure out whether you're ready to scale. Where the heck to start scaling your business, once you know that you're ready to scale. The mindset work involved in scaling a business and how to overcome these mindset struggles. You can find Flori at https://www.theelevatory.com/ and @theelevatory on Instagram. Don't forget to grab my freebie for you - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/launch Are we Instagram friends yet? Find me at @stephtaylo

When I first pivoted my business to focus on launching, I had a few listeners and followers reach out to tell me they’d no longer be following my business or listening to my podcast because launching wasn’t relevant to them. Ummm, guys… Launching is relevant to EVERYONE who runs a business. When you’re creating a new service offering, you have to launch it into the world. When you’re bringing out a new product range, you have to launch it into the world. When you’re running a flash sale, you have to launch it somehow. So, this episode, I’m sharing why you can’t avoid launching forever. Grab my free ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap

Zach Spuckler is the founder of Heart, Soul and Hustle, which is a Facebook Ads agency. But, it wasn’t always that way! In today’s episode, Zach and I are chatting all things business pivots - because, you shouldn’t stick with something if it’s not working for you anymore. In this episode we talked about: Why Zach decided to pivot Heart Soul and Hustle from being a digital product business, to an agency-model business. The fear that Zach faced when it came to telling people about the pivot, and where he believes this fear was coming from. How he identified the signs that it was time for Heart Soul and Hustle to pivot. Zach’s biggest tips on how to pivot your business. Find more about Zach Spuckler and Heart Soul and Hustle at www.heartsoulhustle.com and @heartsoulhustle on Instagram. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

I recently pivoted my business AGAIN. This is now my 3rd business pivot in 4 years, but I’m finally in a place that feels right. I finally feel like I’m doing what lights me up and what gets me genuinely excited - and that is, launching. This episode, I’m sharing some of the reasons behind why I chose to pivot my business AGAIN… Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

In October, I committed to showing my face on Instagram Stories every single day. It’s now November, and I can gladly say that I succeeded. In this episode, I’m looking at what happened as a result of showing my face on IG stories every day. Some episode highlights: Why I decided to show up every day for a month on IG Stories. How I managed to not run out of Instagram Story content ideas. What happened as a result of me showing up every day (including the big question: Did I get more IG Story viewers?) AND, the big thing I’m committing to for the rest of this year. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

Launching a new business, product or podcast isn't easy (or everyone would be doing it!) There are so many moving parts that need to be aligned before the launch can go ahead. In today's episode, I'm looking at how to plan your social media content for a new business launch. Follow me on Instagram at http://instagram.com/stephtaylor.co