Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

Brooke Vulinovich is regularly called “the Queen of Media” and it’s easy to see why. She’s built a business teaching entrepreneurs about Instagram, and in today’s episode we’re chatting about her journey (including some of the ups and downs along the way!). In this episode, we chatted about: The challenges Brooke has faced along her business journey to date (including a few very expensive oops moments!) How Brooke launched her Social Club membership, and why she chose to launch a membership rather than an online course. Brooke’s top tips on getting media coverage and how she earned the title “the Queen of Media”. How to get more Instagram followers in 2020 and some of Brooke’s insider tips on how to optimise your Instagram account for success. How to use Instagram when you’re launching something new in your business. You can find Brooke on Instagram @brookevulinovich and her website at www.brookevulinovich.com Are we Insta friends yet? You can find me over there at @stephtaylor.co Wanna launch an online cou

So, you finally launched. And it didn’t go as well as you were hoping. That sucks - trust me, I’ve been there and it’s one of the worst feelings ever. You’ve probably poured your heart, soul and a few limbs into making this launch a success, so when it doesn’t work out, it can really hurt. A failed launch doesn’t make you a failure. What would make you a failure is never even trying in the first place. So, rather than quitting, there are a few things you can do. This episode, I’m sharing 5 steps to rescue your failed launch. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

Impostor syndrome in business. It’s something we all deal with, but nobody really talks about. It shows up differently for everyone, but it’s still there - and personally, it’s something I have to work through almost on a daily basis. I have got better at dealing with it, but I’d be lying if I said it didn’t affect me at all. This episode, I’m getting real with you guys - I’m sharing 3 major ways that impostor syndrome shows up for me. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

How do you know when it’s time to launch a digital product in your business? Maybe you’ve been thinking of launching an online course. Or a membership. Or an ebook, or some templates. I’d be lying if I said creating and launching a digital product was SUPER EASY, but it’s also not as difficult as you think it is. And it’s 100% worth it. This episode, I’m sharing 5 signs that it’s time to seriously think about adding a digital product to your business. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

When you’re first creating something new - whether its a course, a digital product, or even a physical product - it’s tempting to assume that if you build it they will come. But, for most of us, if we build it and don’t tell them about it, they will not come. If you “soft launch” a product and just put it on your website, you’re probably going to be disappointed. This episode, I’m sharing 5 reasons why you need to launch your product. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

Wondering how much it costs to launch an online course? You're not alone. In fact, if you're anything like most of my students, you probably think the cost of launching an online course is WAY more than it actually is. This episode, I'm breaking down all the costs of launching an online course - you'll be pleasantly surprised, I think! Links: - Kajabi 28-day free trial: http://stephtaylor.co/kajabi - Airtable 30-day trial of premium: http://stephtaylor.co/airtable - Screenflow: http://stephtaylor.co/screenflow Download my Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

The pre-launch phase of a launch is hands down the most important part of your digital product launch. (That is, the 90 days before you launch). This episode, I'm sharing a few reasons why your digital product pre-launch runway is a non-negotiable in any digital product launch. Download my Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

Launching can make you a nice chunk of cash, quickly. But, there are a bunch of other launching benefits that people don't usually talk about. This episode, I'm sharing the unexpected side effects of launching that boost your business. Download my Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

What should you launch first? Should you launch an online course? Should you launch a membership? Or, maybe an ebook? This episode, I'm looking at the pros and cons of launching an online course, vs. launching a membership site, vs. launching an ebook. Download my Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

Where the heck do you start when you're launching something?! Oh, if only I had a dollar for every time someone asked me where to start with the first launch of an online course, membership or other digital product. This episode, I'm sharing the launching 101 - where to start launching your online course, membership or digital product. Download my Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

You hear of all these people who’ve had 6-figure launches - but nobody really breaks down the numbers behind-the-scenes. Then what happens? When you launch, and you make $2,000 or $10,000 or *insert arbitrary number here*, you feel like your launch wasn’t successful. But what actually makes a launch successful? This episode, I’m lifting the curtain on one of my most successful launches (and it didn’t even hit 5-figures). Download my Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

Over the Christmas break, I spent 3 weeks without my laptop - and, as a consequence, managed to read 21 books. While not all of these books were business-related, I learnt a lot from the books I did read. This episode, I’m sharing 10 big things I learned from my new favourite business books. Books mentioned in this episode: Atomic Habits by James Clear Tribe of Mentors by Tim Ferriss Superfans by Pat Flynn Getting Things Done by David Allen Rework by Jason Fried Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

“My audience isn’t big enough to launch anything yet” - said pretty much everyone who did my survey last year. I’ve said it before and I’ll say it again - launching is HOW you grow your audience. But, you’re probably wondering: How does launching grow your audience? This episode, I’m sharing 5 ways to grow your audience by launching. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

Want to launch something in 2020, but not sure what to launch? Or maybe you’re working away on creating a course in the background, maybe you’re still working on the idea of something bigger to launch. You can still launch something in the meantime. This episode, I’m sharing 3 things you can launch when you have nothing new to launch. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

As business owners, there are a bunch of very common stories that we tell ourselves - stories that are designed to keep us safe, but as a result, they’re holding us back from the success we deserve in our businesses. This episode, I’m sharing 5 of these stories (and I’ve hands-down been guilty of these too!) Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

I’ve been talking about mindset a LOT these past few episodes, and you guys are probably like “bring back the marketing tips!” But, honestly, you won’t find success with any marketing tips unless your mindset is in the right place. And, today’s podcast guest is about to school you in mindset. Lisa Corduff helps extraordinary women get unstuck and create real and lasting change in their lives. She uses practical and powerful mindset strategies (and a stack of inspiration!) to help you identify and breakdown the barriers that hold you back - because the world needs more women owning their worth and power. Some of the things we talk about in this episode include… The mindset shifts Lisa had to make to take her business to the next level. The biggest mindset struggles she sees business owners dealing with and how they can overcome them. The stories we tell ourselves that hold us back from success and how to reframe these. The “Be Do Have” concept and how you can apply this to your business to become wildly succe

Mindset is truly THE most important thing in running a business. I’ve only recently realised in the last few months just how much my mindset has been holding me back from success. This year, I’m making some big mindset shifts as I look to take my business to the next level. Here are 9 business mindset shifts I’m making in 2020. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

Statistically speaking, you’ve probably given up on your New Year’s resolutions by now. But, did you set any resolutions for your business this year? It’s not too late! This episode, I’m sharing 5 business resolutions to make in 2020. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

It’s a new year, and that means a fresh start! This year, I’m focusing on creating new business habits to ensure that everything runs more smoothly than it did in 2019 - because that was a messy year! This episode, I’m sharing with you the 6 better business habits I’m creating in 2020. Download my Complete Roadmap to a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co

Content marketing is magic, but the big struggle can be coming up with fresh content ideas all the time. This episode, I’m sharing 5 free tools you can use for content marketing ideas that your audience actually cares about. Download my free ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/launch