Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

You won't often catch me talking about my feelings, but in today's episode I'm sharing how I've really been feeling about everything that's going on. I promise this isn't intended to be a pity party (after all, I have a lot to be grateful for!) but more just to help you feel a little less alone in this storm. Please feel free to reach out and say hi at any time - you'll find me over on Instagram @stephtaylor.co.

Tasha Booth is the founder and CEO of The Launch Guild, a digital support agency for leaders and entrepreneurs who are making a mark on the world. Some of the things we chatted about in this episode include: What a launch runway is and why it’s so crucial to the success of your launches. The big mistakes Tasha sees people making with their launch runways. How to start outsourcing parts of your launch - even if you don’t feel ready to do so yet. How to define all the roles you might need in your launch before you start outsourcing. Why you need to remain in your zone of genius during a launch (and how to do so!) You can find Tasha over on Instagram @thetashabooth and find out more about The Launch Guild at https://thelaunchguild.com/ Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are

Back at the start of Feb, I recorded an episode giving you the breakdown of a launch I did - and the feedback I got from you was that yes, you want to see more of these behind-the-scenes breakdowns of my launches. So today I’m going behind the scenes of a launch I did in January. It was a small launch of my A-Z Podcast Launch Plan, which I’ve live launched a couple of times now - and was the focus of the last launch break down episode as well. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Anita and I had so much great feedback about our last Virtual Happy Hour, that we decided to run another one - with coffee instead of wine this time. Some of the things we chatted about include the challenges of running our business in isolation, the ups and downs of isolation week 2 and what we've been working on. Are we Instagram friends yet? You can find me @stephtaylor.co and Anita at @brandfetti Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap

One of the scary things about launching for many of you is the fact that you have to put yourself out there - you have to step into the spotlight and actually show up. I’ve spent the last couple of years working through my own fear of being in the spotlight and now I can say that it’s not really an issue for me anymore - but it certainly was a few years ago. This episode I’m sharing 5 tips to help you launch when you hate being in the spotlight. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Suz Chadwick is a BOLD Business, Branding & Speaker Coach taking your brand from basic biscuits to amazing 'got to have' delectable goodness. As the founder of The Connection Exchange, author of Play Big, Brand Bold and host of the popular Brand Builder's Lab podcast, Suz works with savvy businesses owners to find the wow factor in what they do. She not only supports them to build brands with clear and powerful messages that connect with their audience but helps them stand out to make their business the exception, rather than the rule. In today’s episode, we’re chatting about: What playing a bigger game means to Suz, and why she believes so many business owners play small. How to stop caring so much about what other people think, so that we can start to play a bigger game. Suz’s top tips to start pushing yourself out of your comfort zone so that you can grow. How to start building a bold brand and become the go-to in your space. You can find more about Suz Chadwick over at https://www.suzchadwick.com/ or

Last episode, I talked about how to survey your audience, and when I surveyed mine last year, one of the questions I asked was if they’d ever launched a course, membership or digital product previously. A lot of people said something along the lines of: “Yes but I only sold 5”. So, there’s something really important you need to know: You can have a launch and sell 5, and it’s still considered successful. On the flipside, you could launch, sell 50 and your launch could be an absolute flop. This episode, I'm sharing the number one reason why launches flop. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Last episode, I talked about some of the important things you’ve forgotten in the lead up to your launch. And, you know what one of the most important things people forget to do is? Talk to their audience. You know - the people actually BUYING your product. It’s really easy to assume that we know what people want, but until we talk to them, we actually have no idea. At the end of last year, I surveyed my audience and you know what? I learned a few big things. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

We could all use a little more community and connection right now, so my work wife, Anita Siek from Wordfetti, and I decided to run a live Virtual Happy Hour. This is the recording, if you couldn't make it life. Want us to run another one soon? Jump into our DMs @stephtaylor.co or @wordfetti and let us know. If you guys want it, we'll make it happen. It's not like we have anywhere else to be right now!

There are a LOT of moving parts in a launch - seriously. And, unless you’ve done it many times before, you’re probably going to forget a few things. That’s totally understandable. But, let’s try and make sure you don’t forget any of the really important things. This episode, I’m sharing 5 super important parts of your launch you’ve probably overlooked. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Being an introvert doesn’t mean you can’t get a lot of value out of events and meet new people - it just means it doesn’t come as naturally to us as it does for extroverts. It drains our energy, whereas extroverts gain energy from these sorts of things. This episode I’m sharing 6 tips for getting the most out of an in-person conference or event as an introvert. A lot of these tips will be applicable to extroverts as well, but I know we introverts struggle with events a lot more, so this episode goes out to my fellow introvert friends. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Bobby Klinck is a lawyer (of the fun kind!) specialising in online businesses. He helps online entrepreneurs set their business and legal foundations so they can stop imagining what could be and start building the businesses of their dreams. This episode, we’re chatting all about how to make sure your legal boxes are ticked when you’re launching an online course or membership. Some of the things we talk about in this episode include… The most common areas Bobby sees business owners making mistakes when it comes to their legals. The key agreements and contracts that business owners and entrepreneurs need (but usually don’t realise they do!) How to handle promises, guarantees and refund policies with your online course or membership. The legal essentials when you’re launching an online course or membership. You can find Bobby Klinck at https://www.bobbyklinck.com/ or at @bobbyklinck on Instagram. ---- Thinking of launching a podcast this year? Join my free podcasting masterclass at http://steph

Launching with a webinar can be such an effective way to kick off a launch. Some of these benefits are applicable to Facebook Lives as well, but the reason I recommend webinars over a Facebook Live or Instagram Live is because people need to register. The act of registering means they’re committing to showing up and it feels a lot more serious than just yet another FB Live. This episode, I’m sharing 5 reasons why webinars launches work so well when you’re launching something new. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

I was recently at an event where one of the speakers, James Wedmore, who I’ve been fangirling for a long time now, said that to be successful, you’ve gotta to do what nobody else is willing to do. And I thought: What can I do in my business that nobody else (or very few people) are willing to do? Then, it hit me - I’ve been doing a lot of these things already, and they’ve ended up being the things that have worked best for my business growth. So this episode, I’m sharing a few things that few people are willing to do, but that have had the biggest impact on my business. Hopefully these will spark some ideas for you! Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

When you’re launching, how do you know what type of launch event to do? Should you launch with a webinar? Should you do a 3-day challenge? Should you launch with a video series? ’m looking at the pros and cons of launching with webinars, challenges and video series. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

I have a secret product I don’t really promote anywhere. And that’s because it’s something I created fully by accident, for an audience that isn’t usually business owners. This template has, to date, sold 1,000 copies without me having to do any marketing for it. I’ve literally done nothing - I don’t think I’ve even promoted it on Instagram. It just sells on autopilot. But, it’s also been a bit of a pain to deal with at times. This episode, I’m sharing 7 lessons I’ve learned from selling $20,000 worth of Canva templates. Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? Find me @stephtaylor.co

If your business isn’t making sales, then it’s not making money. And if you’re not making money, well, there’s only so long you can stay in business for. Enter today’s podcast guest: Bay Bradfield, a business growth strategist and sales coach. She knows a thing or two about selling, and she’s here to share her sales strategies with us. In this episode, we chatted about: Why so many business owners HATE selling (and the simple mindset shift you can make to make selling a tiny bit easier). The biggest mistakes Bay sees business owners making when it comes to sales, and the simple steps they can take to fix these. Bay’s biggest tips for successful sales calls (including how to talk about the one thing that scares us so much: The price). How to overcome the common mindset block “my audience wouldn’t pay that much for my product/service”. Why you feel icky and sleazy when it comes to selling, and how to flip it around. Her top tips for making more sales in your business. You can find Bay on Instagram @baybradfi

Thinking of creating a comprehensive online course? I’ve created and launched online courses over the last few years and even though my specialty is launching online courses, I’ve learned a thing or two about online course creation along the way as well. One of the BIG places I see so many of you getting stuck is this idea that you want to create the most comprehensive online course out there - you want to teach your audience EVERYTHING there is to know about your area of expertise. But, there are a few problems with creating a super comprehensive online course that’s jam-packed with everything they could possibly ever learn. This episode, I’m sharing why you shouldn’t create a comprehensive online course. Are we Insta friends yet? You can find me over there at @stephtaylor.co Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap

So, you want to launch something. Only, you don’t know what to launch yet? Or maybe you have an inkling of an idea for a course, membership or digital product, but you just don’t know how to flesh it out a bit more. There’s this misconception that you have to be super creative to come up with an idea for a digital product and that’s simply not true. There are a few places you can look to for inspiration. This episode, I’m sharing a few ways to uncover the perfect idea for your next digital product. Are we Insta friends yet? You can find me over there at @stephtaylor.co Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap

Later this year, I’m launching a membership. It’s all still in the works, so I can’t share full details with you just yet… But this episode, I’m giving away the most spoilers so far. I haven’t actually shared a lot of this with anyone except some really close business friends. In today’s episode, I’m sharing a couple of reasons why I chose to launch a membership - as well as those spoilers about what my membership might look like. Are we Insta friends yet? You can find me over there at @stephtaylor.co Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap