Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

Coming to you with another isolation bonus to help you navigate your business through these wild times. This is a behind-the-scenes update on what's happening in my own business at the moment.

In the last 2 years of running this podcast, Socialette has honestly changed my business and my life in ways I could never have imagined. This episode, I’m sharing 7 of the ways in which this show has impacted my business and life. Get the recording of my 3-hour virtual workshop: Clarify, Validate & Roadmap Your Digital Product at http://stephtaylor.co/workshop Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Today marks 2 years of Socialette! It’s been a wild ride. There have been times I loved my podcast, times I wanted to give it up altogether, times where I’ve been like - why the heck did I commit to doing 3 episodes a week… But, it’s also been the best thing I’ve done in my business. This episode, I’m sharing a few of the lessons that I’ve learned in 2 years of podcasting. These aren’t just podcast-related lessons, they’re business and life lessons too. Get the recording of my 3-hour virtual workshop: Clarify, Validate & Roadmap Your Digital Product at http://stephtaylor.co/workshop Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Coming to you with another isolation bonus to help you navigate your business through these wild times. Here are 6 things you can do to keep your business moving forward, even if you have no idea what your next move will be. 

What if you launch and nobody buys? When I surveyed you guys at the end of last year, the biggest hesitation many of you had when it came to launching was the fear that you’d invest time and money into your idea and nobody would end up buying it. And this fear is real - I deal with it too, don’t you worry. This episode, I’m looking at some ways you can overcome this fear and mitigate it a tiny bit… Get the recording of my 3-hour virtual workshop: Clarify, Validate & Roadmap Your Digital Product at http://stephtaylor.co/workshop Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Christine Corcoran is a business mindset coach and in today's bonus isolation episode, we're chatting about how to overcome the overwhelm and fear you might be facing right now, what goal grief is (and why you need to feel it) - plus, Christine shares her top money mindset tips for the current climate. You can find out more about Christine at https://christinecorcoran.com.au/ or on Instagram @christinecorcoran_coach

Hands up who else has more ideas than you can deal with? Yep, I CONSTANTLY have new ideas popping up - for new products, new freebies, new content, even new businesses. It’s bloody distracting sometimes, but if 2019 taught me anything, it’s the power of focusing on one thing at a time. Get the recording of my 3-hour virtual workshop: Clarify, Validate & Roadmap Your Digital Product at http://stephtaylor.co/workshop Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

So, you’re worried when you’re pricing your digital product (or in fact, any product or service) that your audience wouldn’t pay that much for it? Let’s unpack that... This episode is heavy on the mindset work. I want you to grab a journal if you can and pause this podcast after each question so that you can either journal about it or at least seriously think about it. Get the recording of my 3-hour virtual workshop: Clarify, Validate & Roadmap Your Digital Product at http://stephtaylor.co/workshop Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

During these wild times, I'm releasing an additional 2 bonus episodes on Tuesdays and Thursdays. Have a topic you'd like to see covered? Message me on Instagram @stephtaylor.co

There are a lot of myths floating around about creating a digital product, and having created and launched a few myself (like 5 online courses, a group program, a membership and an ebook). This episode, I’m looking at 5 common myths about creating a digital product. Get the recording of my 3-hour virtual workshop: Clarify, Validate & Roadmap Your Digital Product at http://stephtaylor.co/workshop Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

During these wild times, I'm releasing an additional 2 bonus episodes on Tuesdays and Thursdays. Have a topic you'd like to see covered? Message me on Instagram @stephtaylor.co

I hear this one quite a lot - you’re worried that because someone else has already created a digital product with the same or similar idea as you, that yours will flop. It’s a totally natural fear - I get it. You don’t want to have to compete, you don’t want people to accuse you of copying and you don’t want to potentially limit the number of customers you could have. So, this episode, I’m looking at why it doesn’t matter if someone else has already created your digital product idea. Get the recording of my 3-hour virtual workshop: Clarify, Validate & Roadmap Your Digital Product at http://stephtaylor.co/workshop Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Pretty much whenever I run a webinar, one of the questions that pops up in the Q&A is “Why do you charge USD when you’re based in Australia?” And there are a couple of reasons why I do this. Believe it or not - I don’t do it to rip people off. I know that Aussies hate being charged in USD and I wouldn’t do it if I didn’t think it was necessary, because I know that it probably has cost me a few sales along the way. This episode, I’m sharing the reasons why I charge USD. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Bec Miller is a clinical nutritionist and the founder of Health With Bec, where she helps women lose weight without the hunger. For this bonus isolation episode, Bec and I are chatting about how to beat the mindless snacking, what kinds of food to eat to stay focused and productive and how to keep your energy levels up. You can find out more about Bec at www.healthwithbec.com or @health_with_bec on Instagram.

We should all be approaching our businesses and launching with a beginner mindset, because we’re all still constantly learning - and if we’re not learning, we’re not growing. This episode, I’m sharing some ways you can cultivate that beginner mindset when it comes to business and launching. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

I get it - it feels really insensitive to keep running your business right now; to keep on selling and promoting your business as if nothing is going on. In this bonus episode, I'm sharing two quick reasons why you need to keep on selling right now. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

You’ve gotta love that feeling when you get a spark of inspiration and suddenly you’re motivated to create something. It’s a great feeling and it’s kinda similar to how I feel on the 1st of January every year about exercising more and eating better. But, just like those new year’s resolutions don’t last that long, the spark of motivation fades pretty quickly. This episode, I’m giving you some tough love about why you can’t rely on that feeling of motivation and inspiration to create and launch your online course, membership, group program, or whatever digital product you’re planning to launch. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

I wasn’t always a big fan of webinars. My first webinar in 2017, I was so terrified that my voice was all shaky and I rushed through my sales pitch because I was so scared of selling to my audience. I’ve done a TON of webinars since then and each time I’ve improved - and that’s honestly the only way you get better at doing them. This episode, I’m sharing 10 quick tips to get over your fear of doing a webinar. Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Morgan Spencer is the founder of Martini Mondays, a strategic PR agency based here in Brisbane. In this special bonus episode, we're chatting about how to communicate with your audience and your clients during times of crisis - like what we're going through right now. You can find Morgan on Instagram @martinimondays or at https://martinimondays.com.au/home

Since we’re all stuck working from home for the indefinite future, I thought I’d put the call out on Instagram for all your top tips on being productive from home. A big thank you to everyone who submitted a tip: @Sallyprosservoice @coffeecardiochaos @nikita.kuenz @steph__hill @espreedevora @yuxerbysandra @trevormerriden @thesette.co @ninalansdowne @iamtheoa @jotapis @thatgoldenfeeling_ @studioged_ @weareponderlily @cwvirtualassistance @michbroadbent @spatalks @ellielouhere @bossanddearie @clare_wood_coach @socialsoulmedia @ankitalewis @yumglutenfree @leannewebber Thinking of launching a podcast this year? Join my free podcasting masterclass at http://stephtaylor.co/podcasting Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co