Inbound Back Office

Creating business and/or product names is HARD. It can hold up all your marketing for months while you figure out the right name. Or worse, if you get the name wrong and it flops with your audience, all the time spent on branding and design goes out the window.On today's podcast, we have Lynn Tickner, Founder of Ink and Key, to share how to Create Business Names that Sell. Entrepreneurs can get stuck at every stage of growth, and Lynn Tickner loves to help them get unstuck. Her creative agency, Ink and Key, helps entrepreneurs start with a great name for their idea and turn it into a thriving business. As a StoryBrand Certified Guide, Lynn uses the power of story to help brands uncomplicate their message, create marketing that works, and reach their ideal clients. She has led her team to finish 500 naming projects in the past 7 years!

On today's podcast, we have Julie Nichols, owner of Julie Nichols Marketing, to share her journey of starting a marketing agency. This will be a 6-part series that will follow the next six months of Julie's journey. We will learn alongside her to gain insights into agency life, offer development, branding, and so much more! This series will air the 2nd Friday of each month with special 45-minute episodes!Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic-yet-nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.

On today's podcast, we have Danny Gavin, Founder + Chief Strategist at Optidge to talk about how to level up in client management.Danny Gavin is the Founder and CEO of Optidge, an internet marketing agency, an adjunct MBA professor of Marketing at the University of Houston's C.T. Bauer School of Business, and the founder of ODEO, the only online, practical graduate-level course that teaches the fundamentals of digital marketing in 15 weeks. These days, he's also the host of the podcast, The Digital Marketing Mentor, where with his guests, he discusses the meeting points of marketing and mentorship and finding the humanity in all of it.

One of the biggest ways to build trust with potential clients is to have case studies available. However, this is the step we seem to skip as creatives because we want to move on to solving the next problem.On today's podcast, we have Josh Brammer, Agency Coach and Growth Consultant, to share how to quickly create and share client stories to fuel growth. Josh is a marketing and systems consultant for creative entrepreneurs. After building and selling a marketing agency, he understands the challenges of building and scaling a service business. As the founder of the Thrive & Foster community, he shares the real stories and systems that help founders and creatives build a thriving online business.

Are you a master at delegating? Or do you tend to meddle in the tasks you assign to your marketing teams?Trust is built or broken with your teams and clients by the way you delegate or allow your clients to delegate to you.On today's podcast, we have Jake Brown, CEO of Air Balloon Advisory, share how to use delegation to get results using his Gold Meddle Delegation strategy.Jake Brown knows what it takes to survive Leadershit. He spent nearly a decade leading creative teams to do good work and have fun...while dodging the landmines of a really Bad Boss. Now, he helps people turn the prison of work back into a playground. Jake lives in Texas with his wife (the most introverted person you’ll never meet) and their four kiddos.

Establishing expectations with clients starts in the sales process and continues throughout the relationship. The first 90 days to 6 months are critical for establishing communication patterns and building trust.Our guest on today's podcast, Prince Kumar Singh - Assistant General Manager - Digital Marketing at JustWords Digital, shares with us a 6 month plan for onboarding Digital Marketing clients successfully.

Your financials can be one of those things. Creativity and strategy can feel more fun. However, it is key that you look at your numbers so you know how to scale and avoid potential issues simply because you are unaware.On today's podcast, we have Robert Patin, Founder and Agency Scale Partner of Creative Agency Success, to share with us about Profitability Optimization - The Agency Pathway to 30%+ Net Profit.Robert Patin is the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. Robert is known for being a deeply inquisitive and analytical leader with a distinct ability to devise solutions that elevate companies and lifestyles. He is a two-time international best-selling author and is passionate about sharing his next-level strategies so creative agency leaders will find fulfillment and growth.

We all know that messaging and getting "clear" is crucial to driving sales and growing our businesses. However, it can feel very tangled in our heads when we try to figure out what our core message is and how we apply it to each stage of the buyer's journey.I've heard a lot of people talk about messaging, but I've never heard anyone describe it in the way today's guest so brilliantly does.On today's podcast, Alara Vural, CEO of Alara Vural Coaching Ltd., breaks down how to create messaging so clear, it's impossible to misunderstand. She speaks about the different narratives you need to know for each stage of the buyer's journey so you can best apply your core message to your prospects.Alara works with tech scale-ups and consultancies to communicate what they do in a way that is clear, emotionally moving, and memorable. She equips them with a core message that they can roll out to all their communication for an impactful and consistent message. She's been working with companies all over the world for over five

One of the quickest ways to grow your agency is by using VAs.The cost is lowThe opportunities are endlessProductivity and profits increaseAvailability to serve clients becomes open endedStill not convinced?Check out what today's podcast to see what Chris McShanag, COO and President of BizVA has to say on the subject. He shares how virtual staffing can help businesses improve their productivity and profit.Chris McShanag is a transformational leader who brings extensive experience in delivering successful business solutions through innovative and scalable solutions.An entrepreneur at heart, Chris has successfully led many organizations, from start-ups to success in various industries, including healthcare, mining, utilities, and consulting. At BizVA, he oversees the company’s strategic direction and day-to-day operations.

On today's podcast, we have Chris Cupero, President and COO of LiveRetail to share with us some Marketing Strategy Tips to Grow Your Brand or Franchise Using Localized Content Techniques.In this episode, Chris shares his expertise in localized content techniques and provides valuable insights on how agencies and brands can leverage hyper-localized ads to drive engagement and increase conversions. He discusses the power of organic content, the importance of targeting and hyper-targeting, and the effectiveness of localized advertising in reaching the right audience.

Did you know that LinkedIn changed its algorithm THIS WEEK?!They are prioritizing meaningful conversations over viral posts.What are your thoughts on that? How do you think it will affect what you are currently doing on LinkedIn for your agency and your clients?On today's podcast, we have Louise Brogan, CEO of Louise Brogan, LTD, to speak to us today about the 4 Pillars of LinkedIn and NEW algorithm changes happening this week and how you can take advantage of the changes.

Chat GPT is all the rage now. It is getting smarter. We are getting better at using it. But there is still so much power in it that we haven't fully realized yet.Some of the leaders in our industry are finding ways to use it to not only grow their businesses but create processes to increase conversions, create business ideas, and so much more.Today on the show, we welcome Anatoliy Labinskiy, Founder and CEO of GSM Growth Agency, to share with us How ChatGPT can double your conversions overnight.Anatoliy is an entrepreneur, eCommerce expert, salesman, and holder of 4-time Two Comma Club awards. His story is a perfect example of life when everything goes against us to become successful. In less than 5 years, he went from a simple waiter to a successful businessman and an owner of 8 figure winner awards in the ecommerce space. Anatoliy is a founder of GSM Growth agency that helps ecom entrepreneurs grow to 6-7 figures in revenue. He is included in the Forbes Business Council and featured as one of the Top 10 E-c

Let's face it. As agency owners, we are notorious for trying to be a jack of all trades.However, there are certain specialties that we really should partner with experts on to help our clients succeed.Paid ads are one of those things. If you don't have an expert on your team, you need to partner with an agency that specializes in this lane of marketing. Today on the show, Sharon Park, Founder and CEO of Sage Digital Marketing, Inc shares with us why having a paid advertising specialist is important for agency owners.Sharon founded Sage Digi in 2018 to pioneer an enlightened way of doing business. Her goal is to bring transparency and technology to smaller business owners who need a solid technology advisor to grow their online advertising programs.A seasoned industry leader, Sharon worked in advertising at Google and PubMatic for 15 years. She has led digital strategies for customers like Zillow, Berkshire Hathaway, Nordstrom, Samsung, and Adidas. In 2008, Sharon structured the “Obama for America” media buyin

Disruptive marketing can feel unsettling to some. It is much easier to go the traditional routes and follow the rules.However, it is typically that people and companies that are willing to take risks and disrupt the market they are in reach their audience that finds success.On today's podcast, we have Aly Nauta, Founder and CEO of Connective Consulting, talk with us about how Disruptive Digital Strategy is intended to expand the brand's visibility and reach.

Do you find yourself constantly offering custom quotes and feeling like your pricing structure is all over the place?Many agencies struggle to articulate the value of their agency's services to potential clients. Today we welcome back Tyler Pigott, CEO of Lone Fir Creative to chat with us about how to package your agency services. In this episode, we'll discuss the key components of effectively packaging your agency services, from understanding how it helps solve your customer's problem to implementing it in the sales process.

Email marketing can feel intrusive at times, even when you have followed the proper opt-in regulations. However, there are ways of connecting with your contacts in a real, authentic way that takes the intrusive, pushy sales feeling out of it.Our guest, Yuval Ackerman, founder and CEO of Yuval Ackerman Copywriting, speaks to us about how the future of email marketing is personable and ethical.Yuval Ackerman is an ethical email strategist and copywriter. She works with eCommerce and personal brands to create people-first experiences that stand out in oversaturated inboxes.She's also a globe trotter, a songwriter, and the host of the conscious relationship podcast "Loving Against My Instincts". When she's not coming up with bad puns and profitable customer-centric marketing strategies, Yuval is obsessed with anything to do with food.

There's power in helping clients dig deep and find what makes them unique and stand out from their competitors.Then how you use that information in their online marketing strategy and in person is crucial to their success. Our guest, Jamie Makin from Turkey Content, discusses both strategies in today's episode: How to Find & Flaunt Your Client's Superpower!

The working world has changed and allows for much more flexibility, giving parents more options to build careers while being present with their kids.One of the paths people can take is marketing operations. It is a job that can be learned but also uses so many skills a parent uses on a daily basis.Our guest on today's show talks about how she took the soft skills she gained in motherhood to the RevOps world. Caroline Prettyman, the senior manager of Hubspot strategy at WebStrategies, shares with us her passion for empowering women to pursue marketing technology as a career.

Today on the show, Anthony Butler, Founder and CEO of Can-Do Ideas and author of Primal Storytelling, Marketing for Humans, will talk to us about what he learned over years of research and practical application in developing Primal Storytelling.In his book, Anthony explains the exact marketing system he developed and uses to help his clients in both B-B and B-C companies get extraordinary results from their marketing. He explains how to use the Primal Marketing content system to build a content marketing program for their business that helps them grow and improve the performance of all of their marketing, generate more leads for the same or lower investment, and ultimately increase revenue and profit.

On Today's podcast, we have Jenna Piche from First Light Health to discuss the 5 Reasons you aren't hitting your goals and how to overcome them.In her past as a Digital Operations Manager for a marketing firm, Jenna's team struggled with accountability, focusing on the right things, and doing work in the most efficient way.Now a Full Focus Certified Pro, Jenna is helping individuals and businesses focus on getting the right things done to show up as their best selves in work and in life. As part of this, She coaches people through the Full Focus System of goal achievement. With 15 years of marketing experience, she provides examples of each reason that agency owners can relate to and solutions for how to tackle them.