Inbound Back Office

Did you know podcasts are a type of PR you can utilize for your agency?PR isn't just articles and press releases. It is a way to build your brand's reputation.On today's podcast, we have Chrissy Bernal, Founder of Be A Better Brand, to share with us about how to set your agency up for success with PR.After suddenly ending up in the global spotlight for her unique identical twins, Chrissy Bernal was savvy enough to know she needed to create and grow their brands quickly. After receiving really bad advice that cost time and thousands of dollars, she decided to dive into learning what she really needed to do to help their brands gain momentum and be taken seriously.And because she doesn't want other authors, podcasters, and entrepreneurs to feel frustrated and stuck like she was, she combined what she learned from her formal education with the real-world knowledge gained from her family’s growth toward global brand awareness so she can help other brands grow with intention and less stress.She's the founder of Be

On today's podcast, we have Janet Mesh, the CEO + Co-Founder of Aimtal, talk with us about How to use YouTube video content to execute an integrated marketing strategy for B2B.Janet runs a fully remote integrated marketing & consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in 6 time zones all over the world.Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018, and Aimtal won the Sprout Social ‘Always Be Growing’ award in 2022 in recognition of this growth. Her passion for integrated marketing with an agile approach is the key to her success and has led to over a million dollars in sales for her clients in the last year. Outside of work, you can find Janet trying new restaurants around the world, reading historical fiction novels, and hosting happy hours at home for family & friends.

Burnout is all too common among agency owners. We have big goals and want to grow and then scale. Yet, in the process, we often lose ourselves.On today's podcast, we have Beth Carr, CEO of Fortified Branding, to talk with us about how agency owners can mitigate and lessen burnout as they are scaling.Beth Carr, Messaging Architect, Brand Strategist, and StoryBrand Guide, has over 18 years of experience building brand systems at well-known companies such as Nestlè and LA Fitness to biotechs and Bay Area start-ups. She has helped brands engage their customers and grow millions in revenue, investments, and VC backing.Her boutique brand messaging and marketing agency, Fortified Branding, applies the power of design and the neuroscience of storytelling mixed with marketing strategies to empower founders and high-growth companies to tell a compelling brand narrative - both visually and verbally- so they can stand out in the sea of sameness and thrive.

On today's podcast, we have Julie Nichols, owner of Julie Nichols Marketing, back for part 5 of our 6-part series on Building a Marketing Agency. Today’s episode is called: Balancing and RefiningJulie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it right to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic-yet-nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.

On today's podcast, we have Lauren Colson, CEO and Founder of Colson Strategies, talk about some of the biggest mistakes business owners make when it comes to money.Lauren is a number geek with people skills! As the owner of Colson Strategies, she runs a small but mighty team. Lauren finds passion in helping business owners make the best, most informed decisions through financial information. Lauren knows you're working hard to grow your business, and as a financial expert, she doesn’t take that lightly. Lauren, along with her team, takes the scary out of your finances so you can focus on what matters most.

2024 is upon us; with that, consumers expect a more streamlined and targeted ad experience.How frustrating is it when you see an ad, click on it, and it takes you to a different product or service?As agency owners, we must be extremely mindful of our ad strategies and make them customer-centric for a good experience and improved ROAS for our clients.On today's podcast, Askia Underwood, Chief Growth Officer of DriveLine, talks about prioritizing consumer-centric ad strategy to boost campaign performance through 2024 and beyond.

Becoming an expert in your field is something we all aspire to. The deeper into your field and the more expertise you gain, the easier it is to compete in your space.Not only does it allow you to attract the right clients and serve them better, it also allows you to build a team of experts that stay with your agency.On today's podcast, we have David Glaza, CEO of DIGITS, to share exactly how becoming a deep expert lets you compete with any other agency.

In today's environment, anyone can build a brand online. It has opened up the world of entrepreneurship in a way we've never seen.But it has also created the necessity for business owners, especially service-based businesses like marketing agencies, to build a personal brand. It can set your agency apart from all the other agencies out there.On today's podcast, we have Vladimer Botsvadze, Speaker and Digital Marketing Influencer, to talk about Personal Branding: The Sustainable Competitive Advantage in the Digital Age.Vladimer Botsvadze is a world-renowned, multi-award-winning digital transformation and social media influencer, thought leader, keynote speaker, startup advisor, and internet personality. He has over 15 years of international experience and a proven track record. Vladimer is currently ranked as the No. 1 Global Marketing and Retail Influencer by Thinkers360. He is an Advisory Board Member at the United States Artificial Intelligence Institute. He is a judge at the Gartner Marketing and Communica

On today's podcast, we have Julie Nichols, Owner of Julie Nichols Marketing, back for part 4 of our 6-part series on Building a Marketing Agency. Today’s episode is called Niching Down.Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic yet nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.

Building trust with our audience and clients is a large part of what we focus on as agency owners. But did you think about building trust even in the SEO process?On today's podcast, we have Meg Clarke, Owner at Clapping Dog Media to share with us about how building trust with your audience is an overlooked but crucial part of SEO.Meg is a master at growing organic traffic. "I’ve spent years learning everything I can about how exactly Google works. Now, I combine all of that data and experience to help you turn your website visitors into raving fans that stick around. I’m here for you. For all of the businesses, both big and small, who do good work for good people. I’ll give you the megaphone you need to make sure your voice is heard. Your dream clients are looking for you. I’m simply going to make sure they can find you. By day, I’m teaching our clients exactly how they can harness the power of Google, but by night, I’m playing with my three boys, husband, and company mascot, a goldendoodle named Vader."

Work environment and culture play a crucial role in your agency's success. Fostering a positive work atmosphere can boost productivity and lead to significant internal and external growth with clients.On today's podcast, we have Sarah Loughry, Founder & CEO of Emdash Content Studio to talk about the importance of cultivating a fun team environment.Sarah is the Founder and CEO of Em Dash Content Studio–a boutique team of content experts that provides an end-to-end solution for optimized, quality content. Her journey to entrepreneurship was anything but linear. She got her start in radio, took a detour in education administration, and climbed the corporate marketing ladder before taking a complete 180 into freelance writing. Since the founding of Em Dash in 2021, Sarah has had some big wins, suffered losses, and cried weekly. She continues to make mistakes but is determined to learn from them. She’s also a lover of animals, wine, running, and travel–though her husband, daughter, best friends, and family br

AI isn't going anywhere. In fact, it is going to become more and more a necessity for agency owners to adopt and understand.Just like in 2020, we have to adapt or get left behind.There are so many benefits to how AI can modernize your business.On today's podcast, we have Raul Hernandez Ochoa - Founder and CEO of Do Good Work, to talk about How to Modernize Your Agency’s Business Model With AI.Raul is a business strategist who can influence top-line revenue and bottom-line profit by aligning your marketing, product, and operations for growth.

On today's podcast, Julie Nichols, Owner of Julie Nichols Marketing, gives us a real-time glimpse into this phase of starting a marketing agency and how she's navigating these challenges. Join us for Pt. 3 of our 6-part series: Running Up That Hill.Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic yet nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every strategy.

In today's fast-paced digital world, establishing a memorable brand while navigating the ever-evolving social media landscape can be a daunting task. But fear not because we've got a game-changing solution for you!On today's podcast, we have Annie Schiffman, Founder and CEO of The PAGER Method to talk about how to build your brand with the PAGER method and have a social media presence without the pressure.

Does your agency focus on a specialization or a niche?Niching is what industry you serve. Specialization is what type of services you offer.The more you niche down to your target vertical and the more you trim your services down to a few specializations for that niche, the easier it is to scale and become a thought leader in your space.On today's podcast, we have Chris Boehlke, SR VP of Sales at BluShark Digital, talking about the power of niching and specialization in an agency.Chris Boehlke is the Senior Vice President of Sales at BluShark Digital. He has over 20 years of sales experience, with the first 15 years in the fitness industry. For the past five years, Chris has worked in digital marketing leadership and sales roles, helping small to medium-sized businesses increase their online visibility to scale and grow. He is currently focused on working with clients from the legal and medical industries.

Creating and maintaining good relationships with our clients is crucial to growing our marketing agencies.There are a few foundational things that should be in place to ensure a smooth and positive experience for both the client and the marketer.On today's podcast, we discover what those things are with Michelle Puccinelli, Owner of Micro Marketer. She shares with us how to have a successful marketer-to-business relationship.Michelle Puccinelli began her marketing journey in 2019 as a part-time, entry-level social media manager - with zero marketing education or experience. Today she is the marketing director for eight businesses and oversees over 30 marketing freelancers. While managing these teams of specialized marketers, she realized that EVERY small business and solopreneur could get the marketing they deserve without hiring expensive agencies or internal employees.Today, her company, Micro Marketer, helps business owners build the exact marketing teams they need. Her team acts as a "Marketing Director F

The Honeymoon is over!Starting a marketing agency is exciting and fun at first. But then reality sets in, and the challenges and pressure start to surface.On today's podcast, Julie Nichols, Owner of Julie Nichols Marketing, gives us a real-time glimpse into this phase of starting a marketing agency and how she's navigating these challenges. Join us for Pt. 2 of our 6-part series: Starting a Marketing Agency - The Honeymoon is Over.Julie Nichols is a digital marketing consultant with over 12 years of experience empowering small businesses, non-profits, and solopreneurs by providing expert strategy and execution for content, brand, and social media marketing. She's the powerhouse marketing amplifier, primed to ignite the party and bring it to your doorstep. Julie understands that digital marketing can be overwhelming, especially if you've mainly relied on referral business. With her energetic-yet-nurturing approach, she'll break down all the marketing basics for you, ensuring you grasp the "why" behind every st

Time tracking can be difficult to get compliance on when it is presented as micromanaging and feels like monitoring.However, when you present the value of having that data WITH context, employees will more likely get on board with it. Better business decisions can be made with good information, such as pricing, hiring, and scaling your agency well.On today's podcast, we have Ilia Markov, Marketing Director at Toggl, to share with us how to go From Resistance to Success: 5 Steps to Roll Out Time Tracking in Agencies.As a marketing leader, Ilia dedicates a large share of his time working on the central pillars of Toggl’s go-to-market strategy, such as positioning, messaging, and monetization strategy. He believes understanding your target audience on an intimate level – and especially the problems they face – is the single most important trait of successful marketers.

On today's podcast, we have Melissa Jones, CEO and Founder of 3816 Creative, to share with us How to Use AI to Improve Overall Team Efficiency and Client Experience. With over ten years of experience as a UX Designer, Melissa Jones at 3816 Creative currently calls Downtown Nashville home. You'll find her exploring local foodie spots on her days off, enjoying a great cup of coffee, and training her puppy.⁠Passionate about pouring into the next generation of design talent, you'll discover a heart for lifelong learning, excellence, and innovation in the tech space.⁠

On today's podcast, we have Danni White, CEO of DW Creative Consulting, to speak with us about how content marketing and social media marketing tie in with personal branding and storytelling.Danni White is the CEO of DW Creative Consulting Agency, a digital marketing agency that focuses on helping professional service companies and nonprofits grow their organizations, gain visibility, and increase revenue. Over the past 10 years, she has worked with leaders in Fortune 500 companies to small-to-midsize businesses, helping them execute strategies that engage their audience, elevate their brand, and expand their business through branding, content marketing, web design, and social media. She is also the host of the #Hashtags and Habits Podcast, available on all podcast networks.