Podcraft | How To Run A Great Podcast

In this bonus episode you’ll hear an interview with PodCraft host Colin Gray, originally recorded for Harry Duran’s Podcast Junkies show. Here Colin talks about his background, his influences, and why he is so passionate about this medium.Support the show (https://pod.academy)

Your podcast can have the best audio content in the world, but that alone won’t be enough to grow your audience and reach new people. Listeners need to find your content online, and two of the most important things you can do to ensure you are heard are: 1. give your podcast an effective name, […]Support the show

Storytelling is right on trend, following the success of Serial and the Startup Podcast. We know stories engage, but how do we create one? We’ve written on digital storytelling before, but now it’s time to talk through our storytelling techniques. In this episode I’m talking to Dan Feld of Prologue Profiles about just that – how […]Support the show (https://pod.academy)

This week I want to go back to basics and talk about presentation skills. It’s taken as read that in-person presenting, getting up in front of an audience, is something that takes practice and skill. But, many people underestimate presenting to the microphone and how much your style can change and improve with a […]Support the show (https://pod.academy)

In a series all about presenting your Podcast content, we can hardly miss out one of the biggest trends in Podcasting of recent years: the humble interview. Interviewing is a real skill in itself, requiring preparation, practice and a whole lot of other little nuances. I thought it would be great to get a Radio […]Support the show (https://pod.academy)

On this episode of PodCraft I’m delighted to welcome Mr John Lee Dumas of Entrepreneur on Fire. John has been delivering amazing, high value content on entrepreneurship, business and life in general for 2+ years now. And amazingly, it’s always been on a daily schedule – that’s right, 7 podcast episodes a week. So, who […]Support the show (https://pod.academy)

This is Series 4 of PodCraft, where I’m exploring planning and presenting your Podcasting content. It’s time to concentrate on the message! In this episode we’re starting the content planning process with first principles: what does your podcast do? This is going right back to basics and defining our Podcast, including our who we’re speaking to (our […]Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 20 In the final episode of the series, I’m talking monetisation. Now, before you start telling me off for using a dirty word, I think it’s pretty reasonable to think about getting something back from the effort you put into Podcasting. This is all dependent on giving huge value to […]Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 19 In this, the penultimate episode of PodCraft, we’re talking communities. The creation of a community has to be one of the main goals of any podcast, and to give it a real home on your website adds so much more value to that community. Today I’ll talk about the […]Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 18 In this episode we’re exploring the concept of 404 error pages. A 404 error occurs when someone tries to visit a page on your site that doesn’t exist. This might be because they’ve used the wrong address, or because they’re trying to find an old page which has since […]Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 17 Today we’re looking at security – not the most sexy of subjects, but vital if you want to run a good Podcasting website long term, and particularly if you want to make a living from it. WordPress itself is not an insecure platform, but it’s massive popularity makes it […]Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 16 Today on PodCraft we’re exploring the brilliant SpeakPipe. SpeakPipe is a tool which allows you to set up a voicemail system for your listeners, allowing them to leave audio messages directly on your website. As I’ll discuss on the episode, this can lead to huge engagement with your listeners, turning […]Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 15 In this episode we’re finally tackling the elephant in the room – social networking. It’s a rare person indeed who’s not involved, at all, in social media, and used well, it can be a huge driver of listeners for your podcast. In this episode I’m looking at one of […]Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 14 In this episode we’re delving deep into the idea of monetisation for the first time, and that’s in the form of affiliate marketing. During the episode I talk a little about starting out in affiliate marketing and how it can be used well to monetise a podcast. I’ll also […]Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 13 In this episode, we’re expanding on the email list work we’ve done over the past few days. We’ve already looked at the basics, now lets see how we can get our optin rates skyrocketing with an attention grabbing optin box. I’ve got a tool for you today which will […]Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 12 In this episode we’re talking mailing lists. If you’ve investigated online marketing at all in the past, then no doubt you’ve come across the concept of mailing lists. If not, then you’re about to discover one of the most important aspects of growing a great audience on the web, […]Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 11 In the 11th episode of series 3 we’re talking calls to action. A call to action is an element of any page on the web that tries to convince a user to do a certain thing. This might be to buy a product, or to sign up to a […]Support the show (https://pod.academy)

The PodCraft Podcast: Series 3, Episode 10 In this episode we’re finishing up the week with a quick and easy one; a plugin called List Category Posts. This plugin allows us to create lists of our podcast episodes really easily by category or tag. This means you can guide the user around your podcasting content really […]Support the show

The PodCraft Podcast: Series 3, Episode 9 In this episode we’re starting to build out the ways we enable listeners to get in touch with us. The first and most obvious is the humble contact form. We’ll have a look at two of the best contact form plugins out there, one free and one paid, […]Support the show

The PodCraft Podcast: Series 3, Episode 8 Our topic for this episode is Analytics and SEO. I’ll have a look at optimising your show notes pages to help them, and your site in general, appear more prominently in the search results. We’ll look at an SEO plugin that really helps with this in mind, and an […]Support the show (https://pod.academy)