Podcraft | How To Run A Great Podcast

For some aspiring podcasters, picking something to talk about is the biggest challenge of them all. Matthew: This question came in from Joan, and it’s an interesting one, Colin, because a lot of people call at the podcast and because they have a topic in mind, but then there’s also a large majority of folk […]Support the show (https://pod.academy)

Batching your podcasts basically means that you record and produce in bulk. There are many benefits to doing things this way, but is it a good idea when you’re just starting out? Matthew: Here’s a great question that comes in from Thomas, is batching a good idea for new pod casters? Before we answer that […]Support the show (https://pod.academy)

Are download numbers enough to measure the engagement of your show’s audience? Transcription Matthew: This question came in from Linda who is asking, how does she measure engagement with her podcast? I guess the first question that comes up here from her point of view is why might you want to measure your engagement, Colin? […]Support the show

If you run an interview podcast, it’s good practice to research your guests before you chat to them. Transcription Matthew: This was a question that came in from Peter, he was wondering how should he go about researching guests before they come on the show? Obviously if you get in touch with somebody you want […]Support the show (https://pod.academy)

I’m subjected to Masterchef occasionally, usually if I pop round to see my mum and dad. They love it, me, not so much. I always think it’s particularly cruel of the judges to be so critical of the foods presentation before they’ve even tasted it. Presentation matters. And it’s the same for your podcast. You’ll […]Support the show

A blank page to a writer or an empty canvas to an artist can be daunting. Where do you begin? How do you start? The same questions probably strike you when you’re considering your next podcast episode. Producing an individual podcast or an entire series isn’t easy. But being a better podcast planner and […]Support the show (https://pod.academy)

I’ve got a secret. But please keep it to yourself. Here goes – “I’m obsessed with taglines.” If a client or business chum asks me for my opinion on their tagline, it’s not uncommon for me to lose hours crafting dozens of alternatives for them. I realised I needed help when I started pulling […]Support the show (https://pod.academy)

You’ve created your invisible script, and you’ve crafted a narrative structure that will skillfully lead your listener through your podcast. So is that it? Are you done? Or is something missing? The Missing Link? As a voracious listener of many podcasts, nothing will turn me off quicker than a dull, lifeless podcast host. I’ve […]Support the show (https://pod.academy)

I’ve always enjoyed reading, and now I get the pleasure of reading to my daughter, Abigail. It’s a staple part of the Cudmore bedtime routine. I admit that some of the stories aimed at a very young audience can hardly be described as ‘page-turners.’ It’s fairly obvious what’s going to happen next, and character development […]Support the show (https://pod.academy)

To script or not to script… that is the question. One of the things we’re often asked, especially by new podcasters, is “should I write a script for my podcast?” The answer is almost always ‘yes’. At least to some degree. In the real world, it’s unusual that complete scripts are written. More commonly […]Support the show (https://pod.academy)

Thanks for listening to this series which was all about ways to potentially monetise your podcast. What would you like to hear in the next series of Podcraft? Have your say and get in touch at info@thepodcasthost.com  Support the show (https://pod.academy)

In this episode, we’re covering crowdfunding. It’s the fashionable way, these days, to start selling a product, but can it also work for something like a podcast? Well, a number of shows have proven it can. Let’s find out how! A Question for You Are you crowdfunding your show, do you know someone who is, […]Support the show (https://pod.academy)

In this episode, I’m looking at how to make money by selling the show itself. That means either selling episodes, selling upgrades, or re-purposing the show into a related product. For some, this is the most obvious (and easiest!) way to get started in Podcast monetization. For others, it can be a lot of […]Support the show

This week we have an interlude from Series 5 of Podcraft in the form of an interview with Andy White. Andy is a hugely experienced UK based Podcaster who runs The Internet Marketing Podcast, a hugely successful show on the ubiquitous subject of digital marketing. In this episode we learn a tonne from Andy’s experience […]Support the show (https://pod.academy)

In the episode we’re looking at the slightly tricky world of donations. Can you make money through donations in Podcasting? Yes, you definitely can, and I’ll talk you through all of the different methods within this episode. New platforms such as Patreon which are starting to make this even easier, and there are approaches to […]Support the show

This is probably one of the most awaited episodes of the series, because sponsorship is seen as the ‘holy grail’ of podcasting for many. Think about it – you record a show on something you love, you enjoy the process and thousands of people listen. Then, somehow, some way, you talk for 30 seconds about […]Support the show

Last time around we covered affiliate marketing for podcasters. That basically means selling other people’s products and services through your show. This time we’re moving closer to home, and that means selling YOUR OWN products and services as part of a podcast. This is aimed at anything from startup businesses looking to promote and service, […]Support the show

Now we’re we’re into the detail of Series 5, exploring in-depth the range of monetisation methods for podcasting. Today, it’s affiliate marketing, and how you can use affiliate deals to monetize your show. Affiliate marketing is a great one to start with, I think, because it really is available to anyone, right away. Podcast affiliate marketing […]Support the show (https://pod.academy)

Some people earn a living from their podcast. Others are happy enough just to bring in enough to cover their hosting costs, and perhaps pay for a takeaway every few weeks. Whatever your aims are when it comes to monetization, experienced podcaster, The Real Brian, explores all possible routes in his weekly show Profitcast. On […]Support the show (https://pod.academy)

In this short tie-up episode I say farewell to Series 4 and look forward into 2015. It’s year change time and plans are always afoot after all! The End, But not the End, for Series 4 I hope you enjoyed Series 4 – I certainly had a blast talking to the excellent folks that we’ve […]Support the show (https://pod.academy)