Marketing School | Digital Marketing | Online Marketing
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 520:06:27
- Mais informações
Informações:
Sinopse
Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
Episódios
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How to Get Social Media Traffic When You Have No Followers (And No Money) | Ep. #401
05/09/2017 Duração: 07minIn Episode #401, Eric and Neil discuss how to get social media traffic when you have no followers and no money. Tune in to learn a few easy tactics that can get people sharing your content. You’ll also find out the importance of reaching out to the RIGHT people. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Social Media Traffic When You Have No Followers (And No Money) 00:38 – The easiest way to get traffic is to look at your content 00:44 – Google similar keywords that relate to your content and find other posts 00:51 – Get the most popular keywords and type them in the Twitter search box 00:55 – Email people who have tweets related to your keyword and check if they want to see your post 01:28 – Add a note: “If you like it, feel free to share it” 01:33 – You’ll get more social shares by doing this 01:45 – Growth Everywhere’s Instagram account now has 6400 followers 01:53 – Eric redoes the hashtags to engage with people more 02:26 – You can build pods with Instagram Direct Messa
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Should You Host Your Own Conference? | Ep. #400
04/09/2017 Duração: 07minIn Episode #400, Eric and Neil discuss the pros and cons of hosting your own conference, and why you need to accept the reality that you’re going to lose money at the front-end. Time Stamped Show Notes: 00:28 – Today’s topic: Should You Host Your Own Conference? 00:36 – If you’re just starting out, the best option is to stay away from conferences 00:40 – The conference business is difficult and you’ll probably lose money 00:48 – Eric personally thinks that conferences aren’t that valuable 00:51 – Eric shares his experience with Treehouse 00:55 – Ryan Carson, CEO, is known for hosting conferences 01:08 – Conferences are a good way to build network 01:19 –Sean Ellis is known for hosting growth hacking conferences too 01:27 – Conferences are exceptionally valuable if—and only if—your business is already making money 01:34 – HubSpot has thousands of customers will benefit a lot from holding a conference where they can invite their customers 01:56 – Consider hosting a conference only if your
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How to Rank a 10-Page Website | Ep. #399
03/09/2017 Duração: 06minIn Episode #399, Eric and Neil discuss how to rank a 10-page website. Tune in to learn how you can slowly gain traction in spite of only having a few pages by placing massive emphasis on the quality of those 10 pages. Time Stamped Show Notes: 00:28 – Today’s topic: How to Rank a 10-Page Website 00:40 – Neil picked 10 pages because a lot of people have small websites 00:45 – A 500-page website is easier to rank 00:56 – The more text you have on the page, the more likely you are to rank 01:03 – A 10-page website can still rank but it will never get as much traffic as a Wikipedia 01:10 – A small website should focus on link building and outreach 01:14 – Make sure your content is detailed and thorough 01:18 – Brian Dean of Backlinko started with only a handful of pages website 01:33 – The quality of his content is high 02:00 – Review Skyscraper Technique 02:10 – Groove HQ and Help Scout both started at the bottom 02:19 – Look at linkable assets 02:48 – “Look for a spin that can work ou
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How to Scale Your Content Outreach | Ep. #398
02/09/2017 Duração: 07minIn Episode #398, Eric and Neil discuss the art of scaling content for outreach. Tune in to learn exactly what you can do to not only develop great content, but promote it effectively. Time Stamped Show Notes: 00:27 – Today’s topic: How to Scale Your Content Outreach 00:35 – Content outreach is about reaching out to people to promote your content 00:48 – You don’t just write a content, you have to market it as well 01:05 – Content outreach starts with the foundation 01:19 – More than anything else, your content has to be GOOD 01:43 – The Skyscraper Technique by Brian Dean is a great strategy 01:48 – Create a list of website and social media users that you’re going to do outreach too 02:00 – You don’t want to keep hitting up the same people because they’ll get tired of hearing your song and dance 02:10 – Some will stop responding and some will flat out ignore you from day 1 02:35 – Eric uses Hunter and FindThatEmail in finding email 02:49 – JustReachOut is great in finding editors and publish
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What Are Seinfeld Emails (And How to Leverage Them)? | Ep. #397
01/09/2017 Duração: 07minIn Episode #397, Eric and Neil discuss what Seinfeld emails are and how you can leverage them to enhance your business. Tune in to learn how can writing about nothing (literally) can lead to increases in both your network and your sales. Time Stamped Show Notes: 00:27 – Today’s topic: What Are Seinfeld Emails (And How to Leverage Them)? 00:53 – Eric thinks Seinfeld is just a show about nothing 00:59 – The Seinfeld email is like writing an email about nothing 01:07 – Eric shared a bad experience with American Airlines and wrote about the experience 01:24 – He got some great responses from the post 01:34 – “The good thing about writing about nothing is relating it to people” 01:45 – People are more likely to convert because they can connect with it and don’t feel like they’re being sold to 01:51 – You don’t want to write about nothing when you can’t connect it with your product and services 02:40 – For Neil, when someone writes for him, he still checks the end product to see if it matches hi
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Should You Invest In Marketing Swag? | Ep. #396
31/08/2017 Duração: 07minIn Episode #396, Eric and Neil discuss whether or not you should invest in typical marketing swag. Tune in to learn why Eric and Neil won’t spend a cent on swag while Sujan, Single Grain’s founder, blogged that he made $500K from it. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Invest In Marketing Swag? 00:37 – Single Grain’s founder, Sujan Patel, had a lot of shirts and he made $500K out of it 00:50 – Personally, Eric won’t invest into swag 00:58 – Although, he has gotten useful swag from conferences before, and every time he uses the swag, he remembers the conference 01:18 – “You want to have stuff that people actually use” 01:37 – Neil believes that if you’re a big company, giving away swag is a good strategy in branding 01:45 – Swag can be too expensive for startups and it’s difficult to track your ROI from it 02:29 – If you want to try something, go to Startup Drugz instead 03:04 – Neil doesn’t create swag and would not even if he was a big company 03:30 – Marketing School is
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Should You Involve an SEO When Building a New Website? | Ep. #395
30/08/2017 Duração: 05minIn Episode #395, Eric and Neil discuss whether or not you should think heavily about SEO when building your new website, and what tools you should incorporate if you ultimately decide that an SEO needs to be a big part of your initial build. Time Stamped Show Notes: Today's topic: Should You Involve an SEO When Building a New Website? 00:34 – If you’re a first time website builder, probably not 00:47 – If you have a website that’s producing an income, then you should involve SEO 01:02 – WordPress templates are already SEO friendly 01:17 – Big companies have to set the right foundation at first with the right SEO 01:45 – A standard SEO plug-in is good enough if you’re not a big company 02:14 – Go to Credo to find an SEO consultant help you with the technical audit if you need one 02:25 – Marketing School is giving away a free 1 year subscription of Crazy Egg is a visual analytics tool 03:21 – Go to SingleGrain.com/giveaway for multiple entries 03:25 – That’s it for today’s episode! 3 Key Poin
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How to Get More Business Value Out of LinkedIn | Ep. #394
29/08/2017 Duração: 07minIn Episode #394, Eric and Neil discuss how to get more business value out of LinkedIn. Tune in to learn how LinkedIn is enhancing its platform to create more engagement amongst its users, and the very real benefits of updating your LinkedIn profile daily. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get More Business Value Out of LinkedIn 00:34 – Eric is really spending time on LinkedIn at the moment 00:48 – Eric and Neil are both posting on LinkedIn every day and the engagement is great 01:29 – Spend just a couple of minutes every morning to update your LinkedIn to engage with your audience 02:00 – With LinkedIn, you have to participate 02:11 – Neil takes his most popular blog on LinkedIn by posting the first few sentences and adding a read more link 02:20 – It drives tons of traffic 02:28 – Neil participates in groups and messages potential business partners using his personal account 02:41 – Just last month, Neil generated more revenue on LinkedIn than Facebook 02:50 – LinkedIn no
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How to Ensure that Your Team Stays Productive When You're Out of Office | Ep. #393
28/08/2017 Duração: 08minIn Episode #393, Eric and Neil discuss how to ensure that your team stays productive when you’re out of the office. Tune in to learn how you can keep your people on track with their goals regardless of your absence, and simultaneously build a healthy relationship with everyone. Time Stamped Show Notes: 00:27 – Today’s topic: How to Ensure that Your Team Stays Productive When You're Out of Office 00:40 – Even though Eric was gone for a month, his team was able to work very efficiently without Eric there in person, or even on Slack 01:06 – Make sure your people have clear tasks and goals that are defined with a deadline 01:10 – Eric uses Dapulse as his project management tool 01:37 – For communication, they use Slack and there’s a constant meeting 01:45 – “Make sure you have the right processes to keep things going” 01:50 – Richard Branson has 2 assistants that he trusts some of the tasks with 02:29 – Neil gives his team tasks, goals, and objectives 02:34 – Neil meets his team once a week to see h
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Tools That Make Paid Advertising Easier | Ep. #392
27/08/2017 Duração: 06minIn Episode #392, Eric and Neil discuss the tools that make paid advertising easier. Tune in to learn why Eric and Neil recommend sticking with Google and Facebook’s native tools to track paid advertising on every channel. Time Stamped Show Notes: 00:27 – Today’s topic: Tools That Make Paid Advertising Easier 00:39 – Neil suggests using Google and Facebook’s own tools 01:15 – Neil doesn’t’ believe using paid tools for paid advertising but you can use AdEspresso if you really want 01:30 – You can set different audiences with Facebook Insights 01:37 – Google has their Display Planner and Keyword Planner as well 01:48 – Neil likes AdHawk which lets him see what’s happening through his phone 01:59 – Adbeat looks at the trend in advertising spend 02:35 – AdStage gives you insights on all your paid advertising channels 02:46 – There are some Slack tools for paid advertising 03:15 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 03:57 – Go to
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Should You Be Worried About Your Domain Authority? | Ep. #391
26/08/2017 Duração: 06minIn Episode #391, Eric and Neil discuss whether you should be worried about your domain authority. Tune in to learn how domain authority helps your search traffic and why Eric doesn’t worry about his domain authority. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Be Worried About Your Domain Authority? 00:37 – Domain authority is done on a scale of 1-100 in Moz metric 00:47 – Google page rank is scored from 1-10 01:01 – Moz is more commonly used now as a metric than Google page rank 01:45 – In general, Moz domain authority shows the quality of the website 01:50 – Neil likes domain authority because the authority number is typically climbing 02:09 – Domain authority is a good way to see if sites are linking to you 02:14 – Are they authoritative and getting quantity? 02:19 – As domain authority goes up, so does search traffic 02:28 – Eric has Moz and Ahrefs so he can cross-reference and track increases in traffic, etc. 02:53 – Eric checks domain authority once a month and doesn’t wor
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How to Avoid Writer’s Block | Ep. #390
25/08/2017 Duração: 06minIn Episode #390, Eric and Neil talk about avoiding writer’s block. Tune in to learn how they keep their creative juices flowing even in those moments of low energy and low enthusiasm, and the tools they use to stay productive and focused. Time Stamped Show Notes: 00:27 – Today’s topic: How to Avoid Writer’s Block 00:35 – Writer’s block is when you don’t know what to write 00:38 – Neil shares 3 things to do to prevent writer’s block 00:42 – Go to BuzzSumo, put in your competitor’s URL and it will show you what’s popular within your space 00:58 – Go to Ahrefs and it will show you what drives traffic to your competitors 01:09 – Put in words and phrases on Twitter and you’ll see what people are tweeting out 01:21 – Ask around or create a survey when you need an idea 01:36 – Eric has a Pomodoro app on his phone 01:42 – Pomodoro technique lets you focus on something for 25 minutes then a 5-minute break 01:48 – Eric uses this app every morning when he’s writing and it’s effective for him 02:05 – You
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Neil and Eric's Tips for First-Time Paid Advertisers | Ep. #389
24/08/2017 Duração: 09minIn Episode #389, Eric and Neil discuss tips for first-time paid advertisers. Tune in to learn what Eric and Neil do personally in handling their paid advertising, how you can be cost efficient in your paid ads, and why it is essential to enroll in a couple of paid courses on AdWords. Time Stamped Show Notes: 00:27 – Today’s topic: Neil and Eric's Tips for First-Time Paid Advertisers 00:38 – Take whatever Facebook, Google and Bing’s representatives tell you with a grain of salt 00:46 – They won’t always work 01:14 – “When you’re just starting off, don’t spend a lot” 01:20 – Bing and Google can give you free credits, take advantage of them and use them 01:37 – Eric loves and endorses Brad Geddes’ Advance Guide to Google AdWords or AdWords Fundamental 01:56 – It explained everything very distinctly 01:59 – DigitalMarketer has their courses too 02:12 – There are certifications from Google AdWords and Facebook Blueprint 02:18 – Facebook Blueprint is quite difficult but definitely worth it
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Should You Invest Your Time in Snapchat Or Instagram Stories? | Ep. #388
23/08/2017 Duração: 06minIn Episode #388, Eric and Neil discuss whether you should invest your time in Snapchat or in Instagram stories. Tune in to learn which social media site should take more of your time, energy and focus. Also, learn from the best as Eric and Neil explain just why Gary Vaynerchuk is winning the social media game. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Invest Your Time in Snapchat Or Instagram Stories? 00:35 – For Eric, you should invest more in Instagram stories than in Snapchat 00:44 – Less and less stories are popping out on Snapchat while Instagram is consistently growing 01:22 – Neil agrees with Eric that you’re wasting time and energy on Snapchat, because it is dying 01:36 – Instagram is a great place to engage with your audience and get more sales 01:38 – VaynerMedia by Gary Vaynerchuk is doing well on social media 01:50 – VaynerMedia has over $100M in annual revenue 02:00 – Gary is into pushing businesses to using social media 02:18 – Gary V’s Instagram stories are funny
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Marketing Lessons from Classic Infomercials | Ep. #387
22/08/2017 Duração: 07minIn Episode #387, Eric and Neil discuss marketing lessons you can gain from watching classic infomercials. Tune in to discover the similarities between infomercials and regular marketing tactics. You’ll also find out how infomercials have become so effective in their niche. Time Stamped Show Notes: 00:27 – Today’s topic: Marketing Lessons from Classic Infomercials 00:35 – Neil remembers an infomercial he watched from OxiClean 00:50 – Neil learns about infomercials from his friend Ryan Deiss, who is a copywriter 01:04 – Ryan learned how to write copy from his childhood experiences 01:23 – Infomercial is about timing 01:30 – Most are run at night and target females 01:44 – “If you want to do any type of marketing, you have to target the right type of people” 02:10 – Eric remembers the P90X infomercial which encourages you to work towards a great body 02:36 – Being direct and to the point is what Eric has learned from infomercials 02:48 – Eric also remembers the Shake Weight infomercial which
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How To Manage Your First Marketing Hire if You're Not a Marketer Yourself | Ep. #386
21/08/2017 Duração: 06minIn Episode #386, Eric and Neil discuss how to manage your first marketing hire if you’re not a marketer yourself. Tune in to learn the right questions you need to ask a potential marketing hire and the importance of a marketer being able to plan and hit expected, weekly goals. Time Stamped Show Notes: 00:27 – Today’s topic: How To Manage Your First Marketing Hire if You're Not a Marketer Yourself 00:44 – Neil wants to find out how a marketer plans their week—it should be planned in a way that improves the business 01:09 – Neil shares a sample plan a marketer might use 01:33 – There should be expected results and goals 01:50 – From Eric’s perspective, there’s a deadline they should hit and they should do what they set out to do 02:28 – Eric asks the questions he asks to see if you can be the best fit for his team 03:00 – Eric has a one-on-one with his developers and marketers to know if they’re hitting their goals 03:36 – Marketing School is giving away a free 1 year subscription to Crazy Egg whic
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How to Monitor Your Backlink Profile in 15 Minutes or Less in a Week | Ep. #385
20/08/2017 Duração: 06minIn Episode #385, Eric and Neil discuss how to monitor your backlinks in 15 minutes or less per week. Tune in to learn the advantages of checking your backlinks—such as building your network and watching for those who can negatively affect your Google search ranking. Time Stamped Show Notes: 00:27 – Today’s topic: How to Monitor Your Backlink Profile in 15 Minutes or Less in a Week 00:34 – Neil uses Ahrefs to continuously see which sites link to him 00:43 – It’s not time intensive and he checks three to four times a week 01:18 – You monitor your backlinks because a site that consistently links to you can penalize you and screw up your search ranking 01:30 – Eric checks his backlinks to build relationships 02:03 – Eric uses Ahrefs as well and sets alerts weekly 02:35 – There are other links that can be missing that you need to watch for 02:40 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:28 – Go to SingleGrain.com/giveaway for multipl
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Why It's Important To Diversify Your Traffic Sources | Ep. #384
19/08/2017 Duração: 06minIn Episode #384, Eric and Neil discuss why it’s important to diversify your traffic sources. Tune in to know the key traffic sources you should be leveraging and why you shouldn’t focus on just one traffic source. You’ll also discover the top, highest ROI marketing strategy to date. Time Stamped Show Notes: 00:27 – Today’s topic: Why It's Important To Diversify Your Traffic Sources 00:40 – Even if Neil is getting traffic from content marketing, if Google decides to ban him, it’s gone forever 00:57 – Therefore, you need to diversify your traffic sources 01:07 – There are a lot of people who have invested everything on SEO; they were clueless about what to do after an update 01:26 – You should have a good mixture of everything, like Google News traffic 01:35 – Social media channels are the best sources of traffic, not just Facebook 01:40 – Your choices are Facebook, LinkedIn, Twitter, Pinterest and Quora 01:52 – Paid advertising drives traffic 02:03 – Create videos or audio files to get into o
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How to Make Users Watch Your Full Video | Ep. #383
18/08/2017 Duração: 07minIn Episode #383, Eric and Neil discuss how to make users watch your full video. Tune in to learn what strategies you can employ to keep your audience engaged. You’ll find the value of a good hook and the importance of producing high quality videos—all tactics that Neil has used to ensure people stick around to the end of your video. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make Users Watch Your Full Video 00:40 – To make users stay, mention at the start of the video that you have something for them at the end of the video 00:46 – It entices people and it’s a strategy that works well 01:01 – “Have a really good hook in the intro” 01:18 – When Neil creates a video with a number of tactics, he will say that ONE of them will help the viewers immensely, so they should stick around and watch the whole video 02:05 – Eric tends to watch videos that are 5-10 minutes long 02:19 – Keep your video in high quality and make sure it’s well produced, even if it’s short 02:44 – Add some animation to
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How to Determine Customer Lifetime Value | Ep. #382
17/08/2017 Duração: 06minIn Episode #382, Eric and Neil discuss how to determine customer lifetime value. Tune in to learn the simplest formula you can use to calculate your customer lifetime value. Eric and Neil also drop several online tools that simplify the process and will do the math for you. Time Stamped Show Notes: 00:27 – Today’s topic: How to Determine Customer Lifetime Value 00:38 – There are multiple ways to determine customer lifetime value 00:52 – Eric shares an example of a SaaS company’s customer lifetime value 00:55 – Neil’s Crazy Egg has a churn of 10%, which is the number of customers who stopped using the product 01:08 – Average price per user ID is $30, so you divide $30 by the churn to get the lifetime value 01:40 – Technically you take the average pay per month 02:00 – Mixpanel can calculate your customer lifetime value 02:10 – RJMetrics can do it for you, too 02:21 – There’s a formula on Kissmetrics that you can copy to calculate the customer lifetime value 02:31 – Eric has tried different formu