Marketing School | Digital Marketing | Online Marketing

In Episode #387, Eric and Neil discuss marketing lessons you can gain from watching classic infomercials. Tune in to discover the similarities between infomercials and regular marketing tactics. You’ll also find out how infomercials have become so effective in their niche.  Time Stamped Show Notes: 00:27 – Today’s topic: Marketing Lessons from Classic Infomercials 00:35 – Neil remembers an infomercial he watched from OxiClean 00:50 – Neil learns about infomercials from his friend Ryan Deiss, who is a copywriter 01:04 – Ryan learned how to write copy from his childhood experiences 01:23 – Infomercial is about timing 01:30 – Most are run at night and target females 01:44 – “If you want to do any type of marketing, you have to target the right type of people” 02:10 – Eric remembers the P90X infomercial which encourages you to work towards a great body 02:36 – Being direct and to the point is what Eric has learned from infomercials 02:48 – Eric also remembers the Shake Weight infomercial which