Hit The Mic With The Stacey Harris

Growing your show is great, until you realize you’re bringing in the wrong people.If you’re getting more listeners, but your sales pipeline still feels like a ghost town, it’s time to take a hard look at what’s actually happening.Today, we’re talking about why so many business owners accidentally build podcasts that grow audiences... but don't grow revenue. And more importantly, how to fix it.On this episode of The More Profitable Podcast, I’m breaking down the three biggest signs your podcast is attracting the wrong people, what’s really behind them, and the small shifts you can start making right now to get better-fit clients in your sales conversations.1:35 - The real problem with following sponsor-first podcast advice3:10 - When your audience grows but your revenue doesn’t4:45 - How a podcast built for downloads kills your sales potential7:20 - What misaligned listeners are actually costing your business10:26 - How your content might be setting you up for no-shows12:59 - Are you educating clients—or

If your podcast has felt off lately, you’re not alone. But before you decide to hit pause—or scrap the whole thing—you need to figure out what’s actually wrong.Because most of the time? It’s not the podcast.It’s the support system. It’s the strategy. It’s the pressure of doing everything yourself without knowing if it’s even working.In this episode of The More Profitable Podcast, we’re talking about how to figure out whether your podcast is broken… or just under-supported. I’ll walk you through how to evaluate what’s really going on, what needs to change, and how to fix what’s not working—so you don’t throw away a tool that could be doing so much more for your business.0:00 – Why this episode needed to happen2:20 – What to do when your podcast starts to feel broken5:45 – How to tell if the show is the actual problem9:15 – Strategy vs. execution: where most podcasters get stuck12:32 – The sneaky reason your podcast isn’t converting16:50 – The difference between consistent and repetitive (and why you need both)

Today, we sit down for a heart-to-heart to unpack a major issue for business owners stepping into the podcasting world - the art of the call to action. It's not just for acquiring new listeners or friends. Nurturing warm leads and keeping your existing fans engaged is just as, if not more, important. Let's end those throwaway calls to action we're all too familiar with and make our episodes drive results for our business and listeners. We must remember that part of delivering on the promise of our podcast is giving them the next step, moving them into some kind of action.In this episode of The More Profitable Podcast, I'll explain how (and why) we place our calls to action for this show and listen closely. There’s homework you get right at the top of the show because you’re going to take action TODAY by putting together a review of your own podcast CTAs.0:00 – Why this episode is the tactical follow-up to last week2:00 – The CTA audit homework you should do today4:20 – The one thing most p

This episode wasn’t supposed to happen this week.But after nearly every one of my Q2 strategy calls with our production clients turned into the same conversation—how do I keep podcasting, how do I keep selling, with everything happening?—I knew we needed to talk about this now.Because the world is heavy. The news is overwhelming. And showing up to sell your work can feel, at best, weird, and at worst, totally inappropriate.In this episode of The More Profitable Podcast, we’re digging into how to keep using your show as a sales tool when it feels like everything around you is falling apart, and why going quiet is the worst thing you can do right now. Not just for your business, but for your community.0:00 – Why this episode wasn’t planned—and why it couldn’t wait2:03 – The emotional weight of showing up right now (and why it’s real)4:58 – Selling isn’t tone-deaf—it’s survival7:49 – Why your podcast has to stay consistent when everything feels uncertain10:31 – How to acknowledge what’s happening without turning

Most podcast launches start with excitement… and end in exhaustion.The energy’s high, the mic is shiny, and the ideas are flowing—until they’re not. A few episodes in, you’re wondering if it’s even worth it. The show feels like a chore, the ROI is nonexistent, and suddenly, you’re avoiding your own upload day.Here’s the truth: most business owners make one (or more) of five major mistakes when launching a podcast. And if your show is already live and not doing what you hoped—it’s probably still one of these.In this episode of The More Profitable Podcast, we’re digging into each one and showing you how to build a podcast that actually works for your business instead of draining it.4:00 – Why launching without a business goal makes podcasting feel pointless14:58 – The difference between buying new gear and having a real strategy17:45 – How survival mode turns your podcast into a weekly chore23:02 – The real reason your show feels invisible (and it’s not a lack of content)26:42 – Why even a well-built podcast wo

Most podcasters I talk to are worried about sounding “too salesy.” They don’t want to push too hard. They don’t want to annoy people.And I get it. You don’t want to sound like a walking infomercial.But here’s the problem. That fear of being too much is precisely what’s keeping your podcast from doing its job. Your show should be a sales asset. That means you need to be okay being clear, confident, and yes—a little salesy.In this episode of The More Profitable Podcast, we’re unpacking the mindset that keeps podcasters from selling and the brass tacks strategy that fixes it. So if you’ve been avoiding the CTA or dancing around your offer, this one’s for you.3:14 – How fear of being “too much” is quietly sabotaging your strategy5:25 – The real job of a service-based business owner (spoiler: it’s not just delivering the service)7:29 – Why being strategic about what comes next is your most important job8:02 – What makes a podcast a sales asset without feeling like a nonstop pitch10:04 – The question that makes ali

You know what’s way easier than mapping out a podcast strategy? Buying another piece of gear. A fancy mic, a branded mic flag, a backdrop that screams, “I’m a professional, I swear.” I see podcasters do this all the time—drop serious cash on equipment, convinced it’s the missing piece. But the hard truth? A $500 microphone won’t fix a bad content plan. A custom backdrop won’t turn your podcast into a sales tool. And no amount of fancy equipment will make up for the fact that you don’t actually have a strategy. In this episode of The More Profitable Podcast, we’re talking about why content and strategy will always win over tech. Because while a good mic might make you sound polished, it’s your message and plan that actually make your podcast work for your business. 0:00 – Why it’s so tempting to think better gear = better podcast2:23 – The Daria metaphor that explains why gear isn’t the answer 3:59 – Why most podcasters invest in equipment instead of strategy 7:02 – How a content plan that works as a sales pla

Look, I get it. Starting a podcast feels like a big commitment. So instead, you’re stuck in the “I just need to be more ready” loop—which is really just a very professional way of procrastinating.The truth? You don’t need a bigger audience. You don’t need to study the art of podcasting like it’s an AP class. And you definitely don’t need to wait until you magically feel ready.If you have a solid offer, see any success on social media, and keep repeating yourself in sales conversations—you’re already ready. So let’s talk about why waiting is just costing you time (and let’s be real, sales).0:00 – Why waiting until you “know more” is keeping you stuck 4:26 – The first sign you’re ready: You have an offer that sells 9:03 – How a podcast makes selling easier (without making you work harder) 11:00 – The second sign: You’re already seeing engagement on social media 14:45 – Why social media alone is the worst long-term strategy 16:38 – The third sign: You keep answering the same questions in sales calls 19:52 – How

If social media feels like an endless grind, you’re not alone. The constant demand for fresh content, chasing trends, and figuring out what to post next can be exhausting. But what if your podcast could do the heavy lifting for you?In this episode of The More Profitable Podcast, we’re diving into how your podcast can be the foundation of your content strategy, making social media easier, more effective, and way less time-consuming. I’ll walk you through the exact process I use to repurpose podcast content into high-impact social media posts—without spending hours glued to my phone.0:00 – Why social media feels like an endless hamster wheel1:00 – The real difference between podcast content and social media posts3:14 – My background in social media marketing—and why I stepped away5:06 – The mindset shift that makes content creation sustainable6:47 – How to use your podcast as a content engine for social media8:12 – The #1 reason social media feels overwhelming (and how to fix it)9:56 – A breakdown of exactly wh

Let’s be real. Showing up and recording your podcast is only part of the equation. If your show isn’t bringing in leads, driving conversations, or making sales easier, then it’s not doing the job you hired it to do.In this episode of The More Profitable Podcast, we’re breaking down the biggest red flags that signal your podcast isn’t working as a business asset and what you can do to fix it. Whether you’re feeling stuck on the content hamster wheel, frustrated by a lack of engagement, or just wondering if your podcast is actually pulling its weight, we’re going to get to the bottom of it.Because your podcast isn’t just a content box to check. It should be working for you, not adding to your workload.2:15 – The biggest red flags that your podcast is underperforming 6:40 – Why steady or growing downloads don’t always mean your show is working 11:05 – The simple audit that helps you diagnose what’s not working 16:30 – How to shift from just creating content to building a sales-driven podcast 22:55 – Why outsourc

Let’s be real—podcasting isn’t the only thing on your plate. You’re running a business, working with clients, and honestly? Some days, just existing in the world feels like enough of a challenge.But here’s the thing—your podcast shouldn’t feel like a never-ending to-do list. It should work for you, not add to your stress. That’s exactly what we’re tackling today.In this episode of The More Profitable Podcast, I’m breaking down the three key systems that keep my podcast running—even when I’m slammed with work, on vacation, or just not feeling it. You’ll learn how to stay ahead, reduce the last-minute scramble, and create a show that supports your business without draining your time.2:27 – Why life will always get in the way (and how to prepare for it)6:07 – The biggest mistake podcasters make that leads to burnout10:26 – How planning ahead keeps your show sustainable15:02 – The power of templates & tools for easier production22:29 – How to build flexibility into your podcast strategyMentioned in Make Sure

A lot of podcasters hit a point where they start wondering, Why am I even doing this?—especially when their show isn’t generating leads or sales. If your podcast feels like a time suck instead of a sales tool, you’re not alone. The problem isn’t podcasting itself—it’s that your strategy hasn’t kept up with your business.If your offers, messaging, or ideal clients have evolved, but your podcast is still following the same old plan, it’s no wonder it’s not driving results. That’s exactly what we’re fixing today.In this episode of The More Profitable Podcast, I’m breaking down why podcasters fall into the trap of just putting out content instead of creating a sales-driven show. You’ll learn how to realign your strategy, avoid the most common mistakes, and ensure every episode supports your business goals. By the end, you’ll know exactly how to shift your podcast from a frustrating obligation to a powerful sales asset.00:00 – Why you feel like your podcast isn’t working anymore02:12 – How strategy (not more conte

A lot of podcasters believe that if they just keep showing up, the right clients will eventually find them. But here’s the deal—consistency alone doesn’t create sales. Strategy does.If your podcast isn’t bringing in leads or converting listeners into clients, it’s not because you need to show up more. It’s because your content isn’t working as a sales asset. And that’s exactly what we’re fixing today.In this episode of The More Profitable Podcast, I’m breaking down why consistency isn’t enough and what really makes a podcast drive sales. You’ll learn how to shift your episodes from random content to intentional sales tools, so your show isn’t just keeping you busy—it’s growing your business. By the end, you’ll have a clear plan for creating episodes that position you as the expert and move listeners toward working with you.00:00 – Why consistency alone doesn’t generate sales02:10 – How your podcast should act as a sales asset (not just content)05:16 – The difference between content creators and business owner

How-to content might seem like the backbone of a successful podcast, but it’s often doing more harm than good for experts like us. Instead of guiding your listeners toward working with you, it leaves them overwhelmed, stuck in “DIY mode,” and unsure what to do next.Feeling like you’re giving away too much for free or that your podcast isn’t converting the way it should? You’re not alone. That’s why it’s time to shift how you approach how-to content.In this episode of The More Profitable Podcast, I’m breaking down three episodes of my own show to show you exactly how to create how-to content that drives sales. You’ll see how these episodes balance helpfulness with strategy, guiding listeners toward making decisions that lead to working with you. By the end, you’ll have a clear framework for crafting episodes that actually convert while still delivering value.00:00 – Why how-to content often backfires02:10 – How to shift how-to episodes from distraction to action05:16 – Example 1: Private podcasts for launches1

Twelve years of podcasting comes with plenty of lessons—especially when it comes to sales. From launching a show to evolving it into a true business asset, I’ve learned the hard way what works and what doesn’t when it comes to building trust and driving conversions.If your podcast feels like it’s “just content” instead of a tool for growth, these lessons will help you shift gears. The truth is, what connects with your audience and moves them to action isn’t always what you think it is, and I’m here to help you see the difference.In this episode of The More Profitable Podcast, I’m sharing three sales lessons that transformed my podcast and business. We’ll talk about why it’s crucial to focus on what your audience needs, how to stop comparison from derailing your momentum, and the surprising role clarity plays in closing the gap between listeners and clients.02:36 – Why blogging didn’t work—and how podcasting became a better solution.04:07 – The evolution of The More Profitable Podcast and its rebrands.05:13 –

Most business owners aspire to build trust with their podcasts—but here’s the catch: trust-building often gets tangled up with education. While teaching your audience can be valuable, it’s not the only—or even the best—way to earn their trust. In fact, you might be unintentionally eroding trust every time you hit record.In this episode of The More Profitable Podcast, we’re diving into three common mistakes that slow down trust-building and push listeners further from making decisions. You’ll learn why these missteps happen and discover alternative approaches to fostering connection and credibility—without resorting to over-explaining or chasing perfection.3:39 - Why you must speak to one person, not a crowd.8:07 - What happens when you overwhelm your listener with too much information.12:59 - Why you should ditch the perfect host persona19:56 - Things to remember when you sit down to record your next episodeMentioned In 3 Ways to Build Trust That Have NOTHING To Do With Educating Your ListenerSubscribe to The

Private podcasts can be a game-changer for your next launch—if you know how to use them strategically. Too often, business owners treat private podcasts like public shows, missing out on their full potential to engage a warmer audience and drive conversions.In this episode of The More Profitable Podcast, I’m breaking down exactly how to make private podcasts work for your launches. From the mindset shifts that set the tone for success to the structure and calls to action that guide listeners toward your offer, we’re covering it all.Whether you’re in pre-launch mode or looking for a fresh way to connect with your audience, this episode will help you craft a private podcast strategy that supports your sales goals without adding extra complexity to your plate.00:30– Why private podcasts are the ultimate launch asset.02:45 – Understanding the role of warmer audiences in private podcast strategies.06:15 – The tech tools Stacey recommends: Hello Audio and Just Cast.08:50 – Avoiding the biggest mistake creators make

you’re using your podcast to grow your business, ideally, your podcast fits into your larger service offerings. But are you clear on how they come together?Client and longtime listener Shannon Baker recently worked with me in a Podcast Strategy Intensive to revamp her podcast. Then, she immediately put into action the plan we created together.In today’s episode, she joins me to talk about how she started thinking of her podcast as part of her offerings and how that changed her show and her business.3:00 - Who Shannon is and what she does5:53 - A rundown of Shannon’s time working with me and why she needed to make a change in her business12:45 - How the podcast strategy intensive helped everything on the marketing side fall into place for Shannon16:50 - What Shannon expected to get out of the intensive beforehand and the big win she came away with20:50 - The process Shannon used to hit the ground running in implementing her new plan25:09 - Something else I spend time working with clients on during a strategy s

Do I have a treat for you, I'm hanging out with the fabulous Nicole Otchy, who's sharing her experience shifting from personal stylist to becoming the go-to business consultant for personal stylists looking to up their business game. And guess what? She's even spilling the beans on her new podcast, The Six Figure Personal Stylist Podcast.We're getting down to the nitty-gritty of how podcasting isn't just about hitting 'record' – it's a whole strategy game, baby! I suggest grabbing your notebook because Nicole's sharing some essential insights. In this episode of The More Profitable Podcast, Nicole shares her chill approach to launching the new podcast, and how she turns every episode into an actual sales asset built to convert. We even wrap up with a heart-to-heart on why it's super important to not go solo when you're building your empire. Nicole's got plans for a membership and group program that's got her podcast as its wingman! 2:22 - Nicole

Business owners are always curious to know what other entrepreneurs have the most success with. From niches and marketing methods and platforms to actual products and services offered, they’ve always wanted information that’d help them get a leg up. For podcasters, that curiosity includes the kind of episode content that’s most popular with listeners. On this show, I’ve recommended specific episode types I think every podcaster should create. And much to my delight, the three most downloaded episodes of this show in 2024 happen to fall into these categories. So if you’re curious to know what they are and why they worked, let’s dive into it!In this episode of The More Profitable Podcast, you’ll learn which three episodes were our most popular this year and why they’re such valuable assets. I’ll also reveal how I know they worked, beyond the fact that they were the most downloaded ones of the year.1:14 - Why highlight these three episodes? A behind behind-the-scenes reveal6:16 - Why the most popular episode thi