Hit The Mic With The Stacey Harris

Got a sales problem you want to solve in the new year? Warning: doubling your podcast downloads isn’t the solution.When I sit down with podcasters to discuss their goals, they often cite something around getting more potential consumers to listen to their show. So many think that an increase in listeners equals an increase in sales and can fail to consider other, more important factors. So if getting more listeners and downloads shouldn’t be the goal for the new year, what should be?In this episode of The More Profitable Podcast, you’ll learn why focusing on downloads is the wrong move and where to put your focus for a meaningful goal instead. I’ll discuss the questions to ask and the steps you can take so that you stop wasting time and mental capacity in ways that don’t convert your show content into the sales you want.5:34 - Why download numbers are a vanity metric and not the actual problem with your show10:00 - What you should be thinking about instead of download numbers14:36 - Are you actually building

Sometimes we overcomplicate things when it comes to podcasting. If you just want to get in and test it out or start slow, you don’t need fancy gear to get you going.I don’t often discuss anything related to launching podcasts, but I’m digging into it a bit today because the lack of knowledge or plethora of choices about which equipment to use can cause you to go into freeze mode when you want to podcast. So let’s get you into action and prevent you from over-investing in what you need in the process.In this episode of The More Profitable Podcast, you’ll learn about the gear and software tools you can use to launch a podcast on two levels. Whether you just want to experiment or go full throttle, I’ll cover the recommended tools you need to get started at a minimum, and then expand into starter tools for a more professional product.4:36 - The minimum investment I used to launch this podcast for less than $1009:11 - What we unnecessarily make complicated about creating and running a podcast13:36 - Tools I recomm

You’ve been working hard building your podcast audience, and now it’s time to leverage that community—maybe you’ve got a new program, a live event, or even a book release in the works. Whatever exciting thing you’re launching, you want to make sure your listeners know about it. But here’s the thing: You don’t want to be constantly re-editing your episodes or scrambling to insert promos at the last minute. That’s where dynamic ads come in.Dynamic ads are a game-changing tool that make promoting your offers smoother, faster, and more effective. They allow you to create evergreen promotions that can be plugged into any episode, old or new, without having to go back into the audio files. Whether you’re running a limited-time promotion or simply want to keep your show fresh and aligned with your current offerings, dynamic ads give you the flexibility and control you need.In this episode of The More Profitable Podcast, we’re diving into the basics of dynamic ads. I’ll walk you through what they are, how they work,

Are you unknowingly sabotaging your podcast’s credibility?If your podcast is a key part of your business strategy—helping you generate leads and establish authority—these three common mistakes might be working against you. The good news? Fixing them doesn’t require any big investments or overhauls.In this episode of The More Profitable Podcast, we’re breaking down the three critical mistakes podcasters often make when building credibility—and, more importantly, how to fix them with simple, actionable shifts. These tweaks are quick, free, and could make a dramatic difference in how your show serves your business.5:19 - How not owning your expertise shows up on your podcast11:20 - Why the first mistake lays the foundation for the other two13:38 - What happens when you come from a place of proving instead of confidence in owning your expertise19:36 - The mistake that can lead to mistrust in you as the expert without you even knowing itMentioned in Fix These 3 Podcast Mistakes to Build Credibility and Convert Cli

When I launched the Podcast Strategy Intensive, I honestly wasn’t sure if anyone would go for strategy without production support. Would it be valuable enough on its own? Turns out, it was a game changer. Over the past two years, I’ve seen how these Intensives transform podcasts into true business assets. But there was still something missing—a way to support podcasters at different stages of their journey.In this episode of The More Profitable Podcast, I’m breaking down why I started offering Intensives, why there are now two versions to choose from, and what working with me looks like in each. Plus, I’m sharing some updates that make it easier than ever to book an Intensive and get started.3:00 - Why Podcast Strategy Intensives exist10:30 - Why there are now two versions of the Intensive to choose from12:20 - One change in how I work with you on the new version available14:45 - What you can expect in the evolved version that’s existed for the past two years18:34 - Two more beneficial changes to the Intensiv

Two years after it first aired, I’m bringing back one of my favorite episodes that shows how to keep content relevant and impactful long-term.Why? Because this episode has helped countless listeners unlock endless content ideas. It’s also a great example of how a well-built episode can keep working for you—without constantly reinventing the wheel.In this re-release, I’ve kept the original calls to action so you can see firsthand how much value this episode still holds, even with those dated pieces. The rest? 100% evergreen.Marketing “gurus” love to give the same type of advice online. On social media sites like TikTok, one of the more prolific pieces of advice is looking up questions asked using a tool like AnswerThePublic. That can be great for brainstorming or refining content ideas or getting clarity on keywords. But there are two places where you can truly find a never-ending stream of quality content ideas.In this episode, I reveal what my two favorite ways to find content ideas and how I use them to gen

You’re a new podcaster wanting to put yourself in the best position to succeed right away. Or you’re an established host who is looking to stay relevant or gain more success. And you’re seeing this phenomenon that has you asking yourself, “Should I be doing that?”That phenomenon is video. It feels like everything online these days has video attached to it somehow. Sure, some of the most popular websites and social media platforms are all about video. But you also see video ads pop up all the time now when visiting websites, and more podcasters use video as a (if not the main) way to release their episodes.So if, in noticing all this, you’ve wondered whether you too should be using video for your audio podcast in some capacity, you’re not alone. In fact, this question has come up for our private podcast, but it’s so prevalent that I’m bringing it here to the main show, too.In this episode of The More Profitable Podcast, you’ll learn the pros and cons of using video content in your audio podcast and a simple wa

As a business owner, it can be difficult to know when to make a move. There’s always that question of timing. So when it comes to your podcast, how do you know it’s the right time to hire someone to produce it for you instead of continuing to do it all on your own?In this episode of The More Profitable Podcast, you’ll explore the dilemma of when to outsource podcast production. I’ll reveal some signs that show it’s time to make that call and the red flags that indicate otherwise so that you have the support you need to balance podcast episode creation with business growth.1:19 - How this episode can serve as a check-in for you7:58 - The first question to ask and what it means if you’re struggling to find an answer14:07 - The most significant value in partnering with a strategy-focused podcast production agency17:51 - Why hiring a producer might not be the solution for your podcast right now23:26 - One way to know it’s time to invest in high-level production support for your showMentioned in DIY vs. Pro: Makin

Busy season will be here before you know it. Now that it’s the fourth quarter, you’re not going to have as much time to sit down and record new podcast content.You have to keep your show going and your business running, though. So how can you make sure your audience and future clients still have a reason to engage with you and your podcast over the next three months? Content repurposing to the rescue!In this episode of The More Profitable Podcast, you’ll discover how you can re-purpose and re-release old episodes quickly and easily. I’ll also discuss a few ways to repurpose non-podcast content so that you’re still leveraging what you’ve already created and engaging with potential right-fit clients.5:55 - How often I re-release content and how I recently freshened up old content in 15 minutes11:18 - More examples of what’s possible with repurposing and re-releasing episodes of your podcast15:32 - Why repurposing an email challenge into a podcast series drives traffic to your email list18:42 - Two ways you can

You know that old saying, “Make money while you sleep”? With a well-structured podcast, you can start to do exactly that. Your podcast should work as an extension of your sales team, converting listeners into clients even when you’re not actively engaging.But are your podcast episodes—specifically the calls to action (CTAs)—actually driving listeners to take action? Let’s not run on feeling alone, let’s do an audit so we can find out what’s really happening.In this episode of The More Profitable Podcast, I’ll guide you through how to audit your CTAs effectively to ensure they are working as powerful sales tools. We'll cover three key elements you need to evaluate, and I encourage you to follow along with your best sales-focused episode in mind.5:40 - Why the placement of your free vs. paid CTAs within episodes needs scrutiny10:49 - How many calls to action per episode I recommend and the missing contextual piece for many podcasters13:07 - How to make sure that the ask you’re making with your call-to-acti

In today's episode, we're diving deep into the world of podcast production and sharing a look inside our production process at Uncommonly More. These are the tools and processes we use to help our clients build a more profitable podcast. Managing a podcast can be a lot to handle, from the initial planning stages to the production process and finally to the promotion and marketing efforts. It's crucial to have a clear roadmap and understanding of each task involved in order to streamline your workflow and maximize your efficiency. I want to emphasize the importance of not just showing up but showing up in a way that serves both yourself and your community. With a process for you to map out your needs and responsibilities for planning, production, and promotion, you'll gain valuable insights into optimizing your process and making it more efficient. But that's not all - we'll also be discussing the power of project management software and tools to help you stay organized and creati

Is your podcast just another item on your to-do list, or is it a powerful sales asset? If you're stuck creating content for content’s sake, you're missing out on the full potential of your podcast. Your show can’t just be about being seen. Instead, you need to see your podcast as an asset that educates listeners and moves them toward making a purchasing decision.In this episode of The More Profitable Podcast, we’ll explore how to transform your podcast into a valuable sales tool. I’ll share actionable strategies to help you create content that educates and moves your audience closer to making a buying decision. Let’s get your podcast working for your business, not just filling your schedule.1:07 - One of the most dangerous mistakes you can make with your podcast5:42 - Sponsor-backed vs. self-sponsored podcasts: What’s the key difference?13:51 - Three essential questions to shape your podcast topics and calls to action19:08 - A real-world example of how to weave sales messages seamlessly into your ep

Do you fear that you’ve been giving away too much free content on your podcast, and it’s affecting your sales?This is one of the most common concerns when it comes to any type of content creation, and I’ve been there myself. So to shift your show into being a sales asset and not just a content machine, how should you approach what you share with potential clients on your podcast?In this episode of The More Profitable Podcast, you’ll learn three things that’ll help you overcome this fear of giving away too much and hindering your sales. I’ll cover three strategies to help you feel comfortable sharing content and turn your free content fears into strengths instead.1:17 - Why this is a common concern and why it’s worth addressing7:36 - How detailed case studies are trust builders for your potential clients (and save you from educating them on the how-to of doing what you do)11:47 - The difference between educating to prove your expertise and educating to empower your audience17:24 - Why transparency about your p

As a business owner, your podcast shouldn’t just be a vehicle to get content out there. With the right approach, it can be an asset that better serves your goals and helps make your business profitable.That’s where something like the Profitable Podcaster Mastermind comes in. If you’ve listened to this show for a while, you’ve heard from a few mastermind members about their experience. But let’s go more in-depth on how the program works and why it’s so valuable.In this episode of The More Profitable Podcast, you’ll learn how the mastermind operates and what you’ll gain out of it. I’ll take you through the structure of each month so you can see how it helps you approach your podcast more efficiently and strategically to achieve your goals.3:09 - What we cover in each call in the first month of the group program7:20 - How we shift into content and start building sales assets in the second month9:58 - How the third month of the mastermind is a little bit different and brings it all together12:54 - Why the group i

Up until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business.But what about the impact on how you feel about your podcast? That’s the focus for today’s show where we dive into the process for putting episodes together.In this episode of The More Profitable Podcast, you’ll learn about the strategical and logistical sides of preparing your perfect podcast episode. I’ll teach you how I map out episodes, where to find the content that people want to hear, and the various ways you can craft your episodes.2:15 - How often I map out episodes and the best place to find content for your podcast5:33 - My second favorite place to get podcast episode content ideas8:19 - Several ways you can record episodes12:09 - Something to be mindful of that can kill your momentumMentioned In Podcast Housekeeping: How to Craft the Perfect Podcast EpisodeJoin The Podcast NewsroomWhat Working With Uncommonly More Looks Lik

When you open up Spotify or another preferred podcast app, what do you see?As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it’s really, really niche). And the options can blend together.So how do you make sure your show doesn’t disappear in the crowd and get passed over? It starts with the first thing everyone sees: the cover art and description.In this episode of The More Profitable Podcast, you’ll learn about how to craft your show’s description and cover art so that it grabs the attention of those you want to find it. I’ll reveal how to update these podcast elements so that your show can reach the goals you desire.2:56 - The art of creating an attention-grabbing cover graphic for your podcast6:18 - Why I use an image of my face as part of the cover art for The More Profitable Podcast9:36 - Why it both DOES and DOESN’T matter what you say in your podcast description11:40

Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good!Much of what you need for a great podcast intro also applies to your show’s outro. So in this next housekeeping episode of The More Profitable Podcast, you’ll learn about how to craft the perfect podcast outro. I’ll teach you how to position it so that it works best to help you create the leads and sales you want to generate for your business.1:46 - Why you should update your outro yearly3:09 - The goal of your podcast outro and three ways you can set it up7:49 - One thing I absolutely don’t recommend you do with your show’s outro9:34 - How long your podcast outro should be10:30 - Quick dos and don’ts of crafting the perfect podcast outroMentioned In Podcast Housekeeping: How to Craft the Perfect Podcast OutroJoin The Podcast NewsroomReserve Your Seat for Podcasting for Profitability Book Your Podcast Strategy Intens

New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be?This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of The More Profitable Podcast looking to launch your show, this is a good episode to start with. And if you’re an older listener with a podcast, it’s a good refresher to clean up or update things if you haven’t done so in a while.Today, on the show, we’ll revisit the four checkpoints for how to craft the perfect podcast introduction. This is one aspect of podcasting where we tend to have a “set it and forget it” approach. But you’ll learn how to make sure it’s (still) doing the job you want it to for your show. 2:42 - How often should you update your podcast intro4:55 - The purpose of your podcast introduction7:18 - A little something special we do with The More Profitable Podcast intro8:16 - My strong opinions on how you should structure your p

If you've been podcasting for more than an episode, you've likely thought, “How can I make this better?” We're all striving to make our shows more effective, impactful, and engaging. However, meaningful improvement often boils down to focusing on three key areas.Today, we're diving into these three crucial categories: gear, process, and production. I'll share actionable changes you can make in each area to enhance not only your show's final product, but also the experience of creating it. By focusing on these aspects, you'll find more satisfaction in both the end result and the journey of podcasting.As we explore these categories, consider how each one impacts your podcast's overall quality and your personal workflow. The goal is to help you feel more confident and excited about the content you're producing, ultimately making your podcasting journey more rewarding and enjoyable.4:00 - Importance of mic placement and recording tools that allow for better audio quali

For every poor-fit, under-researched pitch you have for podcast guests in your inbox, you likely also have one or two pitches from podcast growth experts promising thousands of downloads for just a few bucks. But is there an ethical version of this? Can someone genuinely help grow your podcast in a legit and ethical way? That’s the question we’re answering today.This was a question submitted for our AMA features, which we’re moving over to the Podcast Newsroom! Make sure you’re subscribed so you get these episodes starting in August.In this episode of The More Profitable Podcast, we’ll explore the reality of podcast growth experts, discuss the fundamental steps you need to take before hiring anyone, and understand the importance of targeted growth because all growth isn’t created equal.3:30 - Updates on where to find and submit your questions for future AMAs.6:15 - Why you should be wary of too-good-to-be-true growth promises.10:00 - Understanding the purpose of growth and why it is important in your business