Pathmonk Presents Podcast

In this episode of Pathmonk Presents, we welcome Sam Loria, Strategic Partnership Manager at Savance. Sam introduces us to Savance's innovative solutions for business safety, security, and accountability. He delves into how their software streamlines visitor management, emergency evacuations, and access control. Sam shares insights on automating entrances, leveraging technology for cost-effective security, and the importance of real-time accountability during emergencies. He also discusses Savance's multi-channel approach to customer acquisition, emphasizing the significance of partnerships and referrals in their growth strategy.

In this episode of Pathmonk Presents, host Ernesto welcomes Mirza Sanchez, a leader at ISS, a pioneer in video analytics and AI-powered security solutions. They delve into the evolution of security technology, discussing the crucial role of data intelligence and automation in enhancing safety across various sectors. Mirza explains how ISS utilizes advanced analytics to identify trends and improve city safety and critical infrastructure. Listeners will gain insights into how tailored approaches can better serve diverse markets, especially in Latin America, and the importance of continuous learning in a rapidly changing tech landscape.

In this episode of Pathmonk Presents, we welcome Steven Robyn, Marketing Operations Director at Div Notes. Div Notes is a custom software innovation partner that collaborates with businesses to establish tailored solutions for their unique needs. Steven shares insights on Div Notes' approach to solving digital transformation challenges, their ideal customer profile, and effective lead generation strategies. He emphasizes the importance of long-term partnerships and the role of websites in client acquisition. Steven also discusses his multifaceted role at Div Notes and offers valuable advice for marketers and entrepreneurs looking to scale their operations and establish their personal brand in today's competitive landscape.

In this episode of Pathmonk Presents, we welcome Benjamin Hoehn, VP of Marketing at MARZ (Monsters, Aliens, Robots, Zombies). Benjamin introduces us to MARZ, a traditional VFX studio that has worked on award-winning shows for Netflix, Disney, and Marvel. He discusses their latest product, Lipdub AI, which uses machine learning to automate the dubbing process for long-form content. Benjamin explains how Lipdub AI solves the challenge of converting high-quality video content into multiple languages efficiently, maintaining the original quality while reducing time and costs. He also shares insights on their target markets, marketing strategies, and his approach to scaling demand generation efforts for this innovative AI-powered dubbing solution.

Join us as we welcome Rupesh Malpani, CEO and founder of Pikk, a company dedicated to disrupting ecosystems and solving micro business problems. In this enlightening episode, Rupesh shares his unique approach to organic growth, eschewing paid ads in favor of meaningful customer conversations. Discover how Pikk is revolutionizing customer acquisition through AI tools, content marketing, and innovative product development. Learn about their focus on profitability without venture capital, their vision for a new type of global e-commerce platform, and valuable tips for marketers looking to grow their brand organically in today's competitive digital landscape.

Join us as we welcome Dr. Gordon Jones, co-CEO of Pickle Zone, to explore the fascinating world of tech-enhanced pickleball. Dr. Jones shares insights into how Pickle Zone is revolutionizing the fastest-growing sport in America through AI coaching, player matching, and blockchain-based rewards. Discover how their innovative mobile app is addressing key challenges in the pickleball community, from finding suitable opponents to improving skills with AI-powered feedback. Learn about their partnerships, expansion plans, and how they're building a vibrant ecosystem that's set to transform the pickleball experience for players of all ages and skill levels.

In this episode of Pathmonk Presents, we welcome Edgardo Melgar, Chief Growth Officer at Ogilvy, a world-renowned creative agency. Edgardo shares insights into Ogilvy's rich legacy of growing brands and businesses through their "borderless creativity" approach. He discusses how Ogilvy tackles diverse client challenges, from branding to content creation and public relations, always channeling solutions through creativity. Edgardo also delves into Ogilvy's focus on people development, the role of AI in marketing, and the importance of continuous personal growth. This episode offers valuable perspectives on creative problem-solving, global marketing strategies, and the future of the advertising industry.

In this episode of Pathmonk Presents, we welcome Khushboo Byala, VP of Marketing at Techies Infotech, a leading IT solution provider. Khushboo shares insights on how Techies Infotech helps businesses enhance their online visibility and scalability through digital marketing and development services. She discusses their global presence, key client acquisition channels, and the importance of a well-designed website. Khushboo also offers valuable advice on website lead generation and shares her perspective on balancing user privacy with personalization in marketing. Listen as she reveals her role in driving the company's success and provides tips for aspiring marketers.

In this episode of Pathmonk Presents, we welcome Elle, the founder and CEO of Hunter Marketing. With a tagline of "extraordinary work delivered with joy," Hunter Marketing is a full-service agency approaching its 5th anniversary. Elle shares her journey of starting the company, inspired by her daughter Madison Rose, and discusses how Hunter Marketing tackles challenges in the ever-changing marketing landscape. From pivoting businesses to creating compelling stories, Elle provides insights into their approach to client work, core values, and the importance of making a positive impact. Learn about Hunter's growth, their focus on public service, and Elle's perspective on leadership in this inspiring conversation.

In this episode of Pathmonk Presents, host Ernesto welcomes Jordan Turner from Helium SEO, a unique digital marketing agency focused on problem-solving through technology. Jordan discusses how Helium SEO leverages AI and machine learning to address complex marketing challenges across various industries. He shares insights on their approach to content strategy, client acquisition, and the responsible use of AI in marketing. Jordan also delves into the importance of data protection, effective communication, and the value of solving one problem at a time in the fast-paced world of digital marketing. This episode offers valuable perspectives on the intersection of technology and marketing strategy

In this episode of Pathmonk Presents, we welcome Montserrat Ruiz from Eye See Research, a cutting-edge market research agency. Montserrat discusses how Eye See Research uses a unique mixed-method approach, combining conventional and behavioral methods like eye tracking and spatial coding. She explains how they test products and designs in simulated competitive environments to gain deeper insights into consumer behavior. Montserrat shares valuable information on their client acquisition strategies, the importance of their website in educating clients, and her role in ensuring client satisfaction. This episode offers a fascinating look into innovative market research techniques and how they can drive better business decisions.

In this episode of Pathmonk Presents, we welcome Ken Herron, Chief Growth Officer at UIB, an API AI company revolutionizing human-machine communication. Ken discusses UIB's mission to simplify interactions between people and AI across various channels and languages. He delves into the challenges of communicating at scale and how UIB's solutions, including conversational AI and retrieval augmented generation (RAG), address these issues. Ken shares insights on UIB's client acquisition strategies, the importance of interactive demos, and his role in understanding customer needs. Listeners will gain valuable knowledge about the latest AI communication technologies and their practical applications in business.

In this episode of Pathmonk Presents, Ernesto chats with Deanna Reed, CMO of Virtual Coworker, a company connecting businesses in Australia and the U.S. with skilled remote staff from the Philippines. Deanna shares how Virtual Coworker simplifies hiring by managing vetting, onboarding, payroll, and client success, enabling companies to grow while saving on costs. She also dives into their marketing strategies, website redesign, and future plans for brand exposure. Tune in to gain actionable insights into outsourcing, client acquisition, and building effective remote teams.

In this episode of Pathmonk Presents, we welcome Paris Vega, Chief Growth Officer at The Nine Digital. Paris shares insights on their full-scale website design and digital marketing agency, specializing in the manufacturing industry. He discusses their approach to helping industrial clients modernize their marketing strategies, emphasizing the importance of SEO, lead generation, and conversion tracking. Paris also delves into The Nine's focus on starting client relationships with comprehensive audits, ensuring proper analytics and tailored solutions. Listeners will gain valuable tips on website optimization, the significance of customer feedback, and achieving trackable results in digital marketing efforts.

In this episode of Pathmonk Presents, Ernesto sits down with Kyle Hamer, Senior Vice President of Marketing at HH2, a company focused on simplifying construction operations. HH2 bridges the gap between ERP systems and construction management tools, offering digital timesheets, labor tracking, and AP routing solutions. Kyle shares insights on how HH2 helps contractors streamline field and back-office workflows, ensuring accurate financial data and smooth project management. Discover how HH2 serves mid-sized contractors and why it's a game-changer for construction companies looking to enhance efficiency and productivity.

In this episode, we're joined by Megan Oliver, Marketing Manager at Rosterfy, a leading volunteer management software provider. Megan shares how Rosterfy helps organizations, nonprofits, and governments simplify volunteer coordination, reduce administrative tasks by 50%, and focus on impactful work. From sporting events like the Super Bowl and World Cup to local government programs, Rosterfy's platform streamlines communication, scheduling, and reporting for volunteers. Learn how Rosterfy's features, including automations and free resources, empower organizations to efficiently manage large-scale volunteer efforts. Don't miss Megan's insights into the future of marketing, growth strategies, and the importance of volunteer management software in creating successful programs.

Tom Dingwall, AI Growth Manager at Passion Fruit, joins Pathmonk Presents to unpack how modern marketing teams can scale faster using flexible talent and AI-driven workflows. Tom shares how Passion Fruit connects companies with specialized freelance marketers across the full marketing mix, while avoiding the inefficiencies of traditional agency models. The conversation dives into the launch of PIP AI, Passion Fruit's marketing copilot built specifically for marketers facing repetitive tasks and limited time. Tom also explains how content, events, and outbound drive growth, why case studies are critical for website conversions, and what truly makes a high-converting marketing website in today's competitive landscape.

Elizabeth Thorn, Head of Marketing at Toggl, joins Pathmonk Presents to unpack how time visibility fuels better marketing and business decisions. She explains how Toggl helps knowledge-based teams understand where time and money are actually spent, moving beyond gut feel toward data-backed planning. The conversation explores why agencies, SaaS teams, and professional services benefit most from time tracking, and how clearer insights prevent burnout and improve profitability. Elizabeth also shares how Toggl approaches SEO in an AI-driven search landscape, why high-quality educational content still wins, and what truly drives website conversions today. Marketers will gain practical insights on clarity over cleverness, proof over promises, and aligning marketing strategy with real revenue impact.

Jaime López, Director of Marketing at Ververica, joins Pathmonk Presents to unpack how enterprise B2B companies market highly technical products to complex buying teams. Ververica powers real time data processing behind major global brands, where milliseconds determine success or failure. In this episode, Jaime explains how selling time and proof of value reshapes messaging, website strategy, and product led growth. He shares why dark social drives enterprise discovery, how to balance engineers and executive buyers, and why deep technical content is non negotiable. The conversation dives into website conversion priorities, experimentation limits, attribution challenges, and why technical fluency is becoming a competitive advantage for modern marketers.

In this episode of Pathmonk Presents, Kevin sits down with Kelsey Formost, Head of Marketing at Togal, an AI-powered construction software platform transforming preconstruction workflows. Kelsey breaks down how Togal helps estimators, contractors, and subcontractors automate takeoffs, reduce manual work, and bid faster with higher accuracy. From a marketing lens, she explains the challenge of selling AI into a traditionally conservative industry and why trust, education, and customer experience matter more than hype. The conversation dives into shifting acquisition strategies, the declining power of traditional SEO, and why third-party reviews and LinkedIn now drive stronger conversions. This episode is packed with practical insights for B2B SaaS marketers navigating AI adoption and buyer skepticism.