Business Innovators Radio

In this episode, Dr. Tami Patzer talks with Abigail Tiefenthaler, a seasoned marketing and sales strategy expert with more than 40 years of experience in the field. Raised by marketing and sales geniuses, Abigail has dedicated her career to turning connections into clients, building strong relationships through marketing, and creating simple yet effective paths to client acquisition.Abigail is the founder of Savvy Sales Strategy, where she helps entrepreneurs and business owners develop robust marketing and sales strategies. She’s here to share insights on the importance of relationship building, the shortcomings of most marketing courses, and the transformative role of automation and AI in today’s marketing landscape. We’ll dive into Abigail’s expertise and hear fascinating stories from her career, including the creation of the first starter kit for a lifestyle drug in the OC market and her innovative Collaborators Kickstart membership program. We’ll also explore how she repositioned multiple clients’ market