Business Innovators Radio

In this episode, Nina Hershberger talks with Dionne Malush, a co-owner of Realty One Group Gold Standard in the Pittsburgh, Pennsylvania, area. Since 1989, Dionne has effectively utilized her artistic talents and creative marketing skills to excel in her real estate career.Dionne’s background includes graduating from the Art Institute in 1989 and starting her own graphic design business. After about 17 successful years, she transitioned into real estate, combining her design expertise with her entrepreneurial spirit. In her second year as a realtor, Dionne was already making as much as she did in her 17th year of graphic design, thanks to her unique approach to marketing.Dionne shares how she was able to close an astounding 78 transactions per year, three times the national average, without having a large team. She credits her creativity and out-of-the-box thinking for her success. Dionne developed a comprehensive marketing strategy that included everything from custom-designed flyers and social media to a pu