Beyond Your Why

Meet Cara Parrish.  Her WHY is Challenge.  Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).Cara's marketing agency helps people who have a story to tell grow their impact and monetize their story.As founder, she made the decision to pivot her focus to personal brands after she found success in a variety of markets from startups and small business to Fortune 5’s. Throughout her work with dozens of companies, she noticed that companies with C-suite executives who grew their personal brand had more brand loyalty, faster growth, and found business development opportunities with much more value. She then pivoted her company to helping those C-suite individuals become the personal brands their companies needed.Since then, her agency has grown. She now has custom programs for all avenues of personal brands including podcasters, authors, coaches, and consultants. She's a past and current client referral only company. If you'd like to work with her you will need one of her clients to refer

Meet Dale Armstrong. His WHY is Make Sense. Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way). Dale Armstrong was raised in rural western New Mexico and graduated from San Juan College in 1984. He worked in the plumbing trade while attending NMSU, and continued working in plumbing until 1987. In 1987, Dale started TLC Plumbing & Utility. Over the past 32 years Dale has grown the business from a one man shop into a thriving company that employs over 500 people that live and work in New Mexico.Dale has raised his family and grown his company in his home state. He knows New Mexico's potential. After a visit to Santa Fe during the2017 legislative session to testify as a business owner and advocate for bills impacting the business community, Dale became frustrated with how carelessly some politicians were casting their votes. To him, it appeared to be more of a competition between parties, rather than what was right for constituents.He came back from the experience discouraged by how he and ot

Meet Paul Jew.His WHY is Better Way.Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).Paul Jew has been an Albuquerque, NM business owner for over 35 years. Paul has spent most of his career owning a school photography company that has photographed over 30,000 students per year.In 2015, Paul started Moji Cinema, a video production company that believes story is the universal language and a story told right has the power to change lives. At the end of May of this year, Paul sold his photography company to focus all of his time and energy onMoji Cinema.In addition to owning a business, Paul serves on the Board of Fellowship of Companies for Christ International and he also serves as the chairperson for the Albuquerque, Chinese American Film Festival. Paul has been married to Judy for 36 years. They have two sons, Brandan, 25, and Corban, 18. Paul obtained a Bachelors in Psychology and a Masters in Business Administration from the University of California, Irvine.You can connect with Paul on Lin

Meet Jeff Apodaca.His WHY is Contribute.Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).Jeff Apodaca is the president of 47 LLC, a venture group that is incubating and developing new investments and businesses in New Mexico and the surrounding region. He is also connected with businesses such as Fathom NM and High Desert Hemp, both company’s he co-founded and now serves as president of. He is also the co-founder and partner of Go-Station, a new green technology that is powering electric vehicles. In addition, he advises the APO Action Foundation (Advancement, Progress, Opportunity), a nonprofit group working with business, social, and political groups to advance economic and educational opportunities for New Mexico. He launched, produces and co-hosts a weekly TV Show called, “Lets Meet in the Middle”, where he brings political and business leaders together to discuss ideas that will bring other together rather than divide them. The goal is to work together

Meet Jerry LujanHis WHY is Better WayInterviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way)Jerry Lujan believes that when you find a better way to make a positive impact on people's lives, you have an obligation to share it and make a difference. As a 30-year veteran in the insurance industry, Jerry found a better way to quadruple his business while cutting his previous 80 hour work week in half. Due to this, he was named one of The 25 Most Innovative Agents in America.As founder of Elevation180, creator of The Win180 Success Program, and the author of Win on Purpose, Jerry is committed to coaching people in order to prepare them to win before they ever show up. He does this by helping them develop successful habits, cultivate elite performance, and maximize the freedom of time for each of his coaching clients. Many of Jerry's coaching clients report the having the best year of their careers when they work with him.You can connect with Jerry online at: www.elevation180.com or send him an email at

Meet Dr. Gleb TsipurskyHis WHY is Right WayInterviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way)Known as the Disaster Avoidance Expert, Dr. Gleb Tsipursky is on a mission to protect leaders from dangerous judgment errors (known as cognitive biases) by developing the most effective decision-making strategies. He does this via his consulting, coaching, and training firm, Disaster Avoidance Experts.A cognitive neuroscientist and behavioral economist, Dr. Tsipursky writes for Inc., Time, and CNBC. A best-selling author, his new book, available on Amazon and in bookstores everywhere, is Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters.You can find out more about Dr. Gleb Tsipursky at www.disasteravoidanceexperts.com/NeverGut. See acast.com/privacy for privacy and opt-out information.

Meet Elizabeth BuckleyHer WHY is MasteryInterviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way)Elizabeth Buckley is a second-generation tapestry artist and teacher of over 50 years. Her work evolved from using techniques of the Mexican and Rio Grande traditions to those of French tapestry. She further honed her skills in Aubusson, France at the atelier of Gisèle Brivet.With her degree in art, Elizabeth brings to the classroom her deep grounding in design principles and color theory that specifically apply to tapestry. She draws from multiple tapestry traditions to provide her students with the techniques and vocabulary for finding and expressing their own unique voice. Elizabeth Buckley’s tapestries have a lengthy exhibition history, including national and Canadian juried and invitational shows, as well as in museum exhibitions. Her work is in numerous private collections, and was featured in the Fiber Art Now article on “An Artist’s Sense of Place,” Fall 2017 issue. Her publications include:&

Meet Dr. Kirk PriceHis WHY is Better WayInterviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way)Dr. Kirk Price is passionate in believing that the second half of your life can truly be better than the first half!*Owner & Founder of World’s Best Health Coach*Owner & Founder of Midwest Fat Loss*33+ Years Experience*Worked with over 10,000 patients*Author “The 100+ Club: How To Add 20-30 Quality Years To Your Life”, 2018*Author “Fibromyalgia Can Be Reversed”   published 2010*Nominated for Entreprenuer of the Year 1995*Married for 30 Years & father of 4 boys and 4 grandkidsYou can Dr. Kirk Price at http://drkirklongevityexpert.com. See acast.com/privacy for privacy and opt-out information.

Meet Dr. Charles LivingstonHis WHY is ContributeInterviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way)Dr. Charles Livingston aka “Dr Charles”  is a Board Certified Chiropractic Physician who has certifications in wellness, and nutritional response testing. Dr. Charles received his Doctorate of Chiropractic, graduating with honors, from the world-renowned Palmer College of Chiropractic. He has studied a variety of healing techniques and has spent thousands of hours researching nutrition, exercise and weight loss.He is an adoring husband, loving father and faithful friend whose ministry is to create his businesses around servant leadership and kingdom based principles. He is an entrepreneur at heart who owns Fit Body Zionsville, Perfect Origins Supplement Company (www.perfectorigins.com ) and a coffee company called Lifeboost Coffee (https://lifeboostcoffee.com).  He has a very strong passion for creating businesses and helping business owners succeed with his creative busin

Meet Pryor BairdHis WHY is TrustInterviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way)Pryor Baird has powerful yet delicate guitar work, and nimble fingers aren't his only asset.Pryor is very well known for his solid gritty vocals and burning slide guitar melodies. This soul-pro will be sure to get you out of your seats and moving your feet with his sound. His style is a combination of many things - fusing the traditional with the new for a unique sound of his own. He has mastered the art of making each performance tailored to the audience's liking. Pryor Baird is always a mainstage, festival, club favorite.This is a band that can take a blues standard and make it sound brand new. You don’t hardly get this combination of musical talent everyday.These soul-pros will be sure to get you out of your seat and moving your feet with their sound. They play originals, Blues, Roots and Americana with a Chicago swinging groove and a swampy crawl all in one. They have shared the stage with Tommy Castro, Ronni

Meet Mitchell LevyHis WHY is ChallengeInterviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way)Global Credibility Expert Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books.As The AHA Guy at AHAthat, he helps to extract the genius from your head in a two-three hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months. He is an accomplished entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books.He’s provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends.You can learn about Mitchell at https://mitchelllevy.com. See acast.com/privacy for privacy and opt-out information.

Meet John NemoHis WHY is ContributeInterviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way)John Nemo is an online course creator and best-selling author who helps business coaches, consultants and small business owners generate quality leads, build their client base and increase revenue using digital marketing platforms and tools like LinkedIn and webinars.The author of 7 books, John is a former Associated Press Reporter, Award-Winning PR Director and Social Media Consultant based in Minneapolis, Minnesota. John has personally rewritten LinkedIn profiles for A-List entrepreneurs including Chris Brogan, John Lee Dumas, Bob Burg, Jairek Robbins, Ray Edwards and many others.In addition, John regularly guest blogs for Inc. Magazine and American City Business Journals, and his work has also been featured in The Huffington Post, Business Insider and many other publications online.You can get a free copy of John’s bestselling book, LinkedIn Riches, online at https://linkedinriches.com.What to know more abo

Meet Damon WestHis WHY is ContributeInterviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way)DAMON WEST, M.S. Criminal Justice, is a motivational speaker and best-selling co-author (with best-selling author and motivational speaker Jon Gordon) of The Coffee Bean: A simple Lesson to Create Positive Change. His first book and autobiography, The Change Agent: How a Former College QB Sentenced to Life in Prison Transformed His World, was published just three years after his release from a Texas maximum-security prison.Sentenced to sixty-five years in a Texas prison, Damon West once had it all. He came from a great family, in a home full of God, love, support, and opportunities to reach any goal. A natural born leader, an athlete with good looks and charm, he appeared to be the all-American kid pursuing his dreams.Underneath this facade, however, was an addict in the early stages of disease. After suffering childhood sexual abuse by a babysitter at the age of nine, Damon began putting chemicals into his b

Meet Dov BaronHis WHY is Make SenseInterviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way)Dov is a man with a finger on the pulse of the evolving world of NextGen leadership. He is a bestselling author of several books. His latest book is Fiercely Loyal; How High Performing Companies Develop and Retain Top Talent. He is the host of the national (US) TV show “PursuingDeep Greatness with Dov Baron” on ROKU TV, and the host of the Number One Podcast for Fortune 500 Listeners (globally) “Dov Baron’s Leadership and Loyalty Show”.He also writes for and has been featured in many industry magazines including being featured on CNN, CBS Small Business Pulse, SHRM, Yahoo Finance, Boston Globe, Business in Vancouver, USA today, CEO, Entrepreneur and many more.Dov Baron has been speaking internationally for over 30 years. Dov Baron has had the honour of presenting for many esteemed audiences including; US Air Force, The Servant Leadership Institute, The World Business Conference in Tehran The State Department,

Meet Rob BrusHis WHY is TrustInterviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way)After 10-years in the Australian Defence force in both the Royal Australian Navy and Australian Army, Rob found his entrepreneurial career off to a racing start.The inital business was an electrical contracting company which, as Rob puts it, went from zero to hero in just a couple of months. Rob’s journey into the digital world started around the same time after not being able to afford a website for the business he worked out how to hack one together that sufficed and over time realised that it was a skill that he could develop.Fast foward from 2002 to 2017 and it's been a digital ride (and career) the whole way.More recently, Rob has set up and founded his own podcast, called Go All In. It's all about telling the stories of others and doing whatever it takes to break through and succeed in every aspect of life. Rob will tell you that he absolutely loves what he does because it aligns perfectly to his desire to sit

Meet Jamelle LindoHis WHY is Make SenseInterviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way)Jamelle Lindo is an emotional intelligence leadership coach, trainer and speaker with over 11 years of diverse learning & development experience. In his experience, he has worked with hundreds of leaders, entrepreneurs and other kinds of professionals across Canada to help them level up through the practical application of emotional intelligence and mindfulness strategies. Jamelle is certified in the worlds leading assessment tool for measuring emotional intelligence called EQ-i 2.0 and he uses this to establish a scientifically valid benchmark to begin the development journey.Jamelle is also an official members of the Forbes Coaches Council, an invite-only organization for successful business coaches and has been published several times on Forbes .com for various thought leadership pieces. Ultimately, Jamelle is driven by his mission is to empower leaders and business professionals to realize their hi

Meet Dr. John IzzoHis WHY is Better WayInterviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way)Dr. John Izzo has been a pioneer on creating successful businesses and emerging work trends for over twenty-five years. Izzo was a pioneer on employee engagement and social responsibility with his book Awakening Corporate Soul (1994), a trail blazer on shifting generational values when he wrote Values Shift-The New Work Ethic (2000), showed how individuals shape the future with Stepping Up (2014) and now blazing a new trail showing business why a rising class of people worldwide will shape the economy of the future with his latest book The Purpose Revolution (2018). This rising class is not one of nationality, income, race or gender but one that aspires to have a good life while doing good.He has spoken to over one million people, advised over 500 companies, authored eight bestselling books and helped some of the world’s most admired companies. Known for his compelling combination of leading edge research,

Meet Sabrina CadiniHer WHY is Make SenseInterviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way)Sabrina Cadini is a Life Coach, Brain Fitness Coach, and Life-Work Balance Strategist who helps busy professionals improve their well-being and productivity without sacrificing precious time for personal life, family, and work.Sabrina started her coaching business in 2015 after experiencing burnout as an event planner a few years before. That frustrating experience inspired Sabrina to take control of her life again by extensively educating herself on the body-mind connection, the psychology of positive thinking, and neuroscience.Since then, she has been using her story and knowledge to empower others, to allow them to rediscover their strengths, and to achieve their goals.Today Sabrina offers a wide range of coaching programs and services - from individual and group coaching to workshops, mastermind groups, and keynote speeches.Her signature Life-Work Balance program focuses on the individual before the b

Meet Colonel Matthew MagnessHis WHY is TrustInterviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way)Colonel Matthew Magness has served over 27 years in the United States Air Force, and is currently the Vice Commander of the Air Force Operational Test and Evaluation Center at Kirtland Air Force Base, N.M. The Center’s mission is to independently test and evaluate new capabilities in operationally realistic environments in order to inform warfighters and influence national resource decisions. It is comprised of over 700 military, civilian, and contractor personnel working at various operating test locations across the U.S.Prior to this position, Colonel Magness was the Center’s Director of Operations. Other posts include serving a year in Afghanistan as the 9th Air Expeditionary Task Force Director of Operations, helping lead more than 1,800 special ops airmen and nine squadrons as the Deputy Commander of the 1st Special Operations Group, as well as being the Commander of the 550th Special Operat

Meet Darren VirassammyHis WHY is TrustInterviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way)Darren Virassammy is the Co-Founder and Chief Operating Officer of 34 Strong, comprised of a team that believes everyone deserves a great place to work and that any workplace can be great.A leading expert in the global employee engagement community, the 34 Strong team leverages the Strengths-Based approach to human development to create massive shifts within organizations, both culturally and on the bottom line. He and his team have created sustainable change in small microbusinesses, all the way up to large organizational teams at the FDA, Bank of America, and The California Department of Public Health. Recently, Darren has keynoted for Hitachi Global Women’s Conference, The Rotary World Peace Conference, The Professional Grounds Management Society, and Author Mike Michalowicz’ Profit Con. Darren’s 34 Strong Business partner, Brandon Miller is the co-Author (with his wife Analyn Miller) of a Strengths-Base