Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

Facebook advertising isn’t a strategy - it’s a tactic. That said, it can be tricky to know where your Facebook Ads fit in with your overall marketing strategy and what role they play in getting someone from not knowing your brand to purchasing from you or becoming a client. This episode, I’m looking at where Facebook Ads fit in with your marketing strategy and how you can use them to move someone along your funnel. Download my free cheat sheet - 10 tactics to transform your Facebook Ads from http://stephtaylor.co/47 Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom

If you’re new to Facebook Ads, you’re forgiven for thinking that boosted posts and Facebook Ads are the same thing. Spoiler alert: They’re not. This episode, I’m looking at the difference between Facebook Ads and boosted posts in 2018, as well as whether you should be running boosted posts or not. Download my free cheat sheet - 10 tactics to transform your Facebook Ads from http://stephtaylor.co/46 Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom

Facebook Ads don’t work for every single business out there - but, chances are, they will work for your business. This episode, I’m looking at some of the common excuses people use when claiming that Facebook Ads don’t work for them (and two of the real excuses that Facebook Ads might not work for your business). Download my free cheat sheet - 10 tactics to transform your Facebook Ads from http://stephtaylor.co/45 Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom

There are a ton of misconceptions about Facebook Ads floating around in the online business space. So, today, I’m addressing them, one by one. Everything from budget size to pixel setup, boosted posts to the real aim of your Facebook Ads - I’m debunking your Facebook Ads myths. Download my free cheat sheet - 10 tactics to transform your Facebook Ads from http://stephtaylor.co/44 Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom

Facebook Ads - I love them. So many business owners hate them and swear that they don’t work, but I’m here to prove these people wrong. For the whole month of August, I’m looking at Facebook Ads. Yep, the WHOLE month. Starting with today’s episode, and ending with a free live Facebook Ads training on 28 August 2018. Stay tuned for more! Download my free cheat sheet - 10 tactics to transform your Facebook Ads from http://stephtaylor.co/43 Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom

Clare Wood is a Brisbane-based business coach who pushes women to dream big, and helps them achieve those dreams. In this episode, we chat about all things mindset in business (and in marketing your business!), building a personal brand and some practical tips for success in business. Download Clare’s business plan template + find out more about her courses or working with her one-on-one at www.clarewood.com.au

A huge part of your business brand is your brand tone of voice - the way your brand communicates with your audience. And, let me tell you, your brand tone of voice is pretty bloody important. This episode, I’m sharing some of my tips for defining your brand tone of voice. Check out my brand new Instagram marketing ebook: http://stephtaylor.co/buy-instagram-ebook Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom Wanna work with me? Head to http://wearewildbloom.com

The way your brand looks and feels is a HUGE part of branding your business - especially if you’re marketing your business on Instagram or other online platforms. This episode, I’m running through to my top tips for nailing how your brand looks and feels. The ultimate guide to Instagram marketing for business is FINALLY live! Shop it at stephtaylor.co/buy-instagram-ebook

Branding underpins everything your business does - so it’s pretty important to get it right. But, believe it or not, there’s a lot more to branding your business than just getting your logo and colour scheme on point. This episode, we’re looking at what business branding is (and what it isn’t), why you should invest in it and some of the amazing results powerful branding can have for your business. Download my free cheat sheets from http://stephtaylor.co (Pssst. I have only a few one-on-one marketing consult spots left for August 2018 - drop me a line at steph@wearewildbloom.com if you’d like to work together.)

Word of mouth marketing is the original form of marketing. Think back to the days before internet, TV, magazines or billboards - how did people find out which baker made the yummiest bread on the block? They asked their friends, of course. This episode, I’m sharing my top tips for how you can turn customers and clients into brand advocates. Download my free Instagram cheat sheet at http://stephtaylor.co/38 Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom

It’s all well and good growing your Instagram following, but if nobody buys from you then you’re wasting your time. So many of you have requested an episode on how to turn followers into sales, so here it is! Inside this episode, I’m sharing my top tips to turn your social media followers into paying clients or customers. Don’t forget to enter the giveaway (closes 21 July 2018) at http://stephtaylor.co/giveaway Download my free Instagram cheat sheet at http://stephtaylor.co/37 Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom

Your ideal customer, aka. the most important person in your business. Everything you do in business should be done with your ideal customer or your ideal client in mind. Everything. This episode, I’m running through my quick process for how to define your ideal customer or your ideal client. Don’t forget to enter the giveaway (closes 21 July 2018) at http://stephtaylor.co/giveaway Download my free Instagram cheat sheet at http://stephtaylor.co/37 Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom

Let me guess - you’re too busy to spend time marketing your business, right? Well, here’s a fact for you: If you don’t spend the time working ON your business, nobody else will. If you’re only marketing your business when things are a little bit quiet and you need a few more clients or customers, then your audience is going to see right through that. This episode, I’m sharing my 5 top tips to find more time to work ON your business, instead of IN it. Download my free cheat sheet - 7 Savvy Strategies to Ignite your Instagram from http://stephtaylor.co/35 Interested in working together? Visit http://wearewildbloom.com for more info. Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom

Online marketing and social media marketing are typically a long game - they take a lot of consistent work before you start to see results. That said, there are definitely some online marketing tactics you can implement for quick wins in your business. This episode, I’m looking at 7 quick wins for marketing your business. Download my free cheat sheet - 7 Savvy Strategies to Ignite your Instagram from http://stephtaylor.co/34 Interested in working together? Visit http://wearewildbloom.com for more info. Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom

Ronsley Vaz is one of the best in the content marketing and podcasting game. After a failed business that left him over $400k in debt, Ronsley launched Amplify - Australia’s first audio marketing agency. This episode, Ronsley is sharing his biggest learnings from his business failure, how you can hack certainty in your business and how you can get started with content marketing. You don’t want to miss: The biggest learnings from Ronsley’s business failure, and how you can apply them to your own business. How to hack certainty and stability in your business (because we all know that running a business is usually anything but!) How he launched Amplify and secured his first 8 clients without spending a cent. The power of content marketing and how you can get started with content marketing, even if you suck at writing and don’t have much time on your hands. Some of the biggest mistakes you can make with content marketing - including the one super common mistake that we see time and time again. How to know if you

So, you’ve made the big decision to outsource your marketing. Now, you need to find someone to outsource your marketing to. There’s no shortage of marketing “experts” out there, all vying for a piece of your pie. How on earth do you choose who to outsource to, then? Here are 7 things to look for when hiring someone to do your marketing, be it an agency, a freelancer or an employee. You don’t want to miss: Why it’s important to look for someone who tailors a strategy to your brand - rather than simply posting for you every day. The difference between setting goals and making guarantees, and why you should RUN if someone does this. The key things they should be focusing on (hint: it’s not all about growing your following). Some things you should expect from them, regardless of how much you’re paying them. Why you shouldn’t hire the cheapest person out there. Download my free cheat sheet - 10 tactics to transform your Facebook Ads at http://stephtaylor.co/31 Interested in working together? Visit http://wearewild

When you first start your business, cash will probably be tight, so you’re going to try and do everything yourself. And I’m a big fan of the DIY approach. But, one day, it’s going to be time to let go of your marketing and outsource it to a professional. How do you know when it’s time to outsource your marketing? Here are 5 questions to ask yourself before outsourcing your marketing. Download my free cheat sheet - 10 tactics to transform your Facebook Ads at http://stephtaylor.co/31 Interested in working together? Visit http://wearewildbloom.com for more info. Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom

I use a ton of marketing tools in running my businesses - in fact, I reckon I’ve tried and tested a few hundred small business marketing tools and apps over the past few years. This episode, I’m running you through the key apps I use, love and recommend. Yes, this episode does contain some affiliate links, but you can rest assured I’m only recommending tools that I genuinely love. See the full list of marketing tools I use at http://stephtaylor.co/30 Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom Interested in working with us? Visit www.wearewildbloom.com to download our Services Guide.

Instagram has really spoilt us with the amount of analytics we have access to these days. But, all these Instagram metrics don’t mean a whole lot if you can’t interpret them. This episode, I’m giving you a brief overview of the key Instagram metrics you need to know, what they mean for your business and how you can improve them. You don’t want to miss: A simple tip to increase clicks to your website from Instagram. The difference between reach and impressions, and why these metrics matter to you. The one metric that tells you how valuable your audience finds your content (and how you can use this to influence your Instagram strategy going forward). How to use Audience Insights to tell whether your content is reaching the right people (or whether your Instagram strategy needs a refresh). Download my free cheat sheet - 7 Savvy Strategies to Ignite Your Instagram - from http://stephtaylor.co/29 Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom Interested in working with us? Visit www.wearewil

Instagram is known for changing their algorithm pretty frequently, and they recently made a couple of changes. Instagram also finally went on the record about some of the rumours that have been floating around. This episode, I’m doing a quick run through of the Instagram algorithm changes you need to know (and how they affect your own Instagram marketing strategy), as well as debunking some common Instagram myths. You don’t want to miss: The truth about Instagram shadowbanning (and it might surprise you!) The 3 things that determine what people see in their Instagram feed with the new Instagram algorithm in 2018. Whether video content gets preference over photo content - and how to make sure you’re reaching as many people as possible. The truth about switching to an Instagram business profile in 2018. Download my free cheat sheet - 7 Savvy Strategies to Ignite Your Instagram - from http://stephtaylor.co/28 Follow my travels on Instagram at @stephtaylor.co and @wearewildbloom Interested in working with us? V